“Melissa is an expert in digital marketing, who immediately identified my company’s strengths and weaknesses. She offered valuable insights and easy solutions, which we will soon implement. The process was enhanced by her infectious enthusiasm and energy. I strongly recommend her services.”
Melissa Hillard
New York, New York, United States
5K followers
500+ connections
New York, New York, United States
5K followers
500+ connections
Experience
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Education
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Boston University
Activities and Societies: ▪ Co-Captain of NCAA Division I Varsity Golf Team, America East Commissioner's Honor Roll ▪ Boston University London Internship Program, Concentration in International Marketing and Advertising ▪ Director of Admin. of Alpha Phi Sorority Executive Board, Hosted WTBU’s “Pop Your Collar” and “Chicks On Flicks”
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Activities and Societies: ▪ RHS Women's Golf Team Founder, Captain, & MVP ▪ Marin County Athletic League Scholar Athlete Award (Sole RHS Female Recipient)
Licenses & Certifications
Volunteer Experience
Projects
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Panelist at Smart AdServer's Cannes Lions 2020 Summit
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OTT & CTV: The Strong Momentum for Programmatic Video Advertising Panelist
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Speaker at The Advertising Research Foundation (ARF)'s OTT x Science Summit
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Streaming in the New Media Landscape Panelist
The Future of OTT: How 2020 Will Shape OTT Streaming in the Years Ahead
Throughout 2020, the Coronavirus pandemic disrupted audience consumption habits across media, with OTT consumption-in particular-experiencing a noticeable, sustained uptick. How did audiences engage differently across streaming services in 2020, and how might these habits continue as television evolves? Discover what insights are revealed into how households engage…Streaming in the New Media Landscape Panelist
The Future of OTT: How 2020 Will Shape OTT Streaming in the Years Ahead
Throughout 2020, the Coronavirus pandemic disrupted audience consumption habits across media, with OTT consumption-in particular-experiencing a noticeable, sustained uptick. How did audiences engage differently across streaming services in 2020, and how might these habits continue as television evolves? Discover what insights are revealed into how households engage with OTT to help drive future planning efforts for the next generation of TV.
John Bulgrin – SVP, National Agencies, Comscore
Melissa Hillard – Director, Advanced TV, Omnicom Media Group
Languages
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Spanish
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Recommendations received
5 people have recommended Melissa
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David Kohl
Laurel Rossi speaks the truth. I don't think anyone can argue the link between consumer attention and results. And as Laurel points out, when advertising engages consumers, brands benefit across the entire marketing funnel. When we launched TRUSTX eight years ago, we understood the power of attention and built 100% viewability into the core of our display advertising marketplace. Why? Because it's impossible for a person to pay attention to an ad they can't see. And from day one, our promise to advertisers has been that they'll get better results when they buy media across the premium publishers connected to TRUSTX. Let me reinforce Laurel's pitch with two TRUSTX client-provided performance metrics. >> 2.5x lower CPA: That's how much less an automotive brand spends with TRUSTX vs. other supply-paths to the same publishers to drive a request for a test drive. >> 25% better engagement rate: A global technology brand tells us that TRUSTX delivers the lowest cost per engaged visit and highest engagement rate across all their DCO exchanges. As a supply-side exchange, we can't directly measure full funnel results. But I can tell you that when you put together highly engaging premium content and 100% viewability, there can be no doubt in the results. Laurel is spot-on.
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Soizic Sacrez
Out Now: In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations 📊 Released by IAB and Path to Purchase Institute, this white paper provides insights on how retailers and brands can navigate the complexities of in-store digital media to create meaningful, impactful experiences for their customers. Download now: https://okt.to/HOybPZ #RetailMedia #Measurement #InStore
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Adit Chouhan
Join Theorem's Michele (Schuessler) Bavitz and SiriusXM Media's Molly Fuard for a fireside chat at the TV and Streaming Summit on the 21st and 22nd May! 🔥 As an #advertiser or a #marketer, you will be amazed to see where the #digital age #advertising has reached through #connectedtv and similar networks. 📈 A new-age marketing platform to learn more about and experiment with, as a #digitalmarketer. 🧪 🔊 Check it out and then check us out there! 💯 Cheers! 🚀 #digitalmarketing #onlinemarketing #connectedtvnetwork #ads #adnetworks #digitalmedia #onlineads #onlineadvertising #digitaladvertising
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