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Here’s Monkey 47’s most sustainable bottle yet Monkey 47 picks up the pace on sustainability. Their new Monkey 47 Schwarzwald Sloe Gin bottle is…
Here’s Monkey 47’s most sustainable bottle yet Monkey 47 picks up the pace on sustainability. Their new Monkey 47 Schwarzwald Sloe Gin bottle is…
Liked by Meghan Eager
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“Happy Weeeeeen” - George So grateful for family and the sweetest pumpkin you will ever see!
“Happy Weeeeeen” - George So grateful for family and the sweetest pumpkin you will ever see!
Liked by Meghan Eager
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Happy Halloween from the Inspire Boston Office.
Happy Halloween from the Inspire Boston Office.
Liked by Meghan Eager
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Education
Honors & Awards
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Platinum MarCom Award
MarCom
Client: Bank of America
Category: Strategic Communications | Marketing/Promotion Campaign | 148c. Integrated Marketing
https://enter.marcomawards.com/entry/bank-of-america-life-plan-launch-financial-center-campaign/ -
Rookie of the Year
TPN
More activity by Meghan
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I don't know who needs to hear this today - but keeping on doing your thing. Trust me, someone is seeing it and it's adding value. Keep doing cool…
I don't know who needs to hear this today - but keeping on doing your thing. Trust me, someone is seeing it and it's adding value. Keep doing cool…
Liked by Meghan Eager
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✨That✨ post! I’m thrilled to announce that, as of August 12, I’ve stepped into the role of Chief Operating Officer at Post House Creative. These…
✨That✨ post! I’m thrilled to announce that, as of August 12, I’ve stepped into the role of Chief Operating Officer at Post House Creative. These…
Liked by Meghan Eager
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Finally made it to Amazon Unboxed here in Austin! Excited for the upcoming series of announcements from Amazon Ads. Looking forward to connecting…
Finally made it to Amazon Unboxed here in Austin! Excited for the upcoming series of announcements from Amazon Ads. Looking forward to connecting…
Liked by Meghan Eager
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Thrilled to have been part of this exciting project. Cheers to more creative success together! Arc Worldwide #WickedCocktailsStraightFromOz
Thrilled to have been part of this exciting project. Cheers to more creative success together! Arc Worldwide #WickedCocktailsStraightFromOz
Shared by Meghan Eager
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Only retailers that truly deliver value to both shoppers and advertisers will be able to maintain sustainable growth. Mars United Commerce's Michele Roney offers eight changes we see taking place over the next five years that every hopeful network needs to consider going forward: https://lnkd.in/gDXpss9W #retailmedia #trends #retailmedianetworks
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Nurlan Urazbaev
Smaller grocers use retail media platforms to compete against national chains (Grocery Dive): Peyton Bigora, Staff Reporter. When it comes to breaking into the retail media space, competing with the likes of Albertsons and Walmart isn’t easy for smaller grocery chains. But regional grocers aren’t backing down. Retailers like Giant Eagle have been proving this year that the right partnerships can bring in the same advertising partners as […] #DOOH #digitalbillboards #digitalsignage
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Lisa Golloher (Martin)
The Mars Agency's Lindsey Simcik and Kristin Wall joined over 800 practitioners last week for the Salsify Digital Shelf Summit in Nashville, Tennessee, to network and gain insights into the evolution of the omnichannel space. Across the different sessions, five themes emerged: 🧠 Artificial Intelligence 📋 Product Quality ⚖️ Data Governence 📊 Measurement 🌱 Digital Transformation Get their key takeaways here 👇
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Lisa Golloher (Martin)
If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/ePirMriq #retailmedia #webinar #retailmediareportcard
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Marta Bowles
Lately, I’ve noticed the mocktail list sounds as good, if not better, than alcoholic options on the menu. Any number of reports will tell you that people are trying to live healthier, however, if you’re a brand selling alcohol, this market is still ripe for return… NielsenIQ found that non-alcoholic buyers are actually worth more than those who exclusively buy alcohol alone. Though they’re cutting back or shifting priorities, they’re still drinking. U.S. adults who opt for non-alcoholic beverages are spending 50% more within the overall alcohol market than those who only buy alcoholic beverages, and the vast majority of mocktail fans are still purchasing standard spirits. There could be any number of reasons to explain the data. They may be occasional drinkers, prefer to drink at home, or purchase alcohol for gifts. Or they go all out every once in a while! It’s hard to say. The point is that you can’t solely rely on a generalization or trend to predict buying decisions. It’s about bridging the say-do gap. They’re “saying” they want to be healthier, but their actions are more nuanced. There’s also people like me who prefer wine, but may be enticed every so often when they see a refreshing mocktail on the list! By taking a data-driven approach, beverage brands can cater to the evolving preferences of a generation that's both health-conscious and adventurous. Data trumps assumptions.
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Marta Bowles
My dad was diehard Heinz ketchup fan. He refused to use any other brand of ketchup, even at restaurants. That kind of loyalty rarely exists anymore. Why? Well, it’s partially due to economic uncertainty. Consumers are more sensitive to price, and willing to swap their favorites for cheaper alternatives (looking at you, store brands!). But the paradigm shift is more generational than anything. Some store brands are perceived to be equivalent to national brands. Those classic TV commercials many of us grew up memorizing (“Maybe she’s born with it…!”) have been replaced by influencers showing off their favorite bargain buys with little-known products. In fact, store brands are more popular than ever. Often, store or emerging brands are tapping into unmet consumer needs. The product simply needs to meet or surpass expectations, whether that’s cost, quality, or results. If it does, then it doesn’t matter who made it - and the more economical the better. Even the most financially secure households are going in this direction – 72% of high-income ($100k+) U.S. shoppers are favoring private label alternatives to brand name goods. This shift in consumer behavior highlights the importance of using insights to more deeply understand your customer and provide a great experience. Traditionally, brands relied on building brand loyalty through advertising and a focus on emotional connection. Now, successful brands, whether national or store-owned, need to prioritize what the customer truly wants. And reach their audience where they are. #MarketInsights #BrandStrategy #ConsumerIntelligence
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