Meg Lajoie

The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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CPG marketers. We see you. The job is harder then ever. You're wearing a hat rack worth of hats. You're being asked to do more, in different channels, with less time and less money. Next time you're shopping the aisles for partner help, consider this: You could go down the AOR aisle, then the digital aisle, then the brand design aisle, and so on (sounds exhausting). Buy all that you need in each. Or consider a different way to shop, which is all of that expertise in one aisle, in one place - delivering exceptional output in days and weeks, not months and years. We see you out there. Hope you see us. X&O #marketing #advertising #differentwaytoshop https://lnkd.in/e7j6GDn9

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Annual "plans" are a thing of the past. We just wrote about it in this article <https://lnkd.in/gsB4YYCK> on Ervin & Smith and turns out the smart folks at McKinsey are talking about some of the very same things in a recent strategy podcast: https://lnkd.in/gcnwW7X6 As the strategy lead at E&S for... a long time... I've learned that the perfect strategy doesn't exist. First, no one can predict the future and what may disrupt your plans. And second, even when something works amazingly well, there is always room to iterate and improve. Take a listen (or read) to hear more about two mindsets critical to strategic thinking: beginning with curiosity (our first core value!) and using a multitude of lenses to examine a given issue. Can't wait to read the book and learn more!

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NUMBERS DON’T LIE: Retail Media is on the rise. At this years #possible24 the continued rise of retail media wove its way through plenty of on-stage conversations. From Diana Haussling discussing how Colgate-Palmolive is addressing a true omni-channel approach, to Vinny Rinaldi, Evan Hovorka and Dave Kersey discussing how budgets are blending outside of just trade dollars into the RMN eco-system. Newly released data would indicate that the opportunity is in fact at hand for brands, agencies and retail media groups to collectively drive sales against working ad dollars. So how does that change the potential mix of media and who benefits the most? Leave an opinion in the comments below 👇 #retailmedia #marketing #mio https://flip.it/SBmQgk

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