Matthew Covi

Why your primary metric matters in a/b testing: It’s not always about transaction rate; the metric should be closely tied to the specific change you're testing. For example, if you're tweaking a product detail page (PDP), "adds to cart" would be a more relevant primary metric than transactions. At surefoot, we determine our primary metric based on the change we're implementing. This focus ensures that our tests are targeted and the results are actionable. By aligning our primary metrics with business goals, we make informed decisions that drive growth. How do you choose your primary metrics for A/B tests?

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I've made a concerted effort to collect testimonials from the brands that hire agencies I introduce them to. This is the 2nd time I've helped Mike Kaplan, CMO at AVOXI find an agency. There's a few consistencies among the testimonials I receive. - Speed - Quality If you talk to a few of the RIGHT agencies, the time spent finding the right vendor is drastically reduced. Marketing moves fast. CMO's have a million things on their plates. A long drawn out agency search is draining. Speed kills.

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👇 5 quick GTM lessons to help grow your startup 👇 ✅ Why these 10 0→$1M growth strategies DIDN’T work 📌 Melissa Kwan https://lnkd.in/e-vyaGBy ✅ 5 key financial plan elements to get pre-seed funding 📌 Laura Raggl https://lnkd.in/eyquUCM3 ✅ The perfect OKR cheatsheet 📌 Chris Tottman https://lnkd.in/e4TuUDZg ✅ The top 7 AI tools to automate your sales process 📌 Ivan Falco https://lnkd.in/e798SFBQ ✅ The top self-serve hack to NAIL onboarding 📌 Gary Yau Chan - Building PLG for CSMs and QBRs https://lnkd.in/eAAyqRXS 👍 Did this help? Let me know with a like or comment. ---------------------------------- 👋 I’m Julian, a fractional fintech CMO. 6x startup 🚀 🔔 Follow for startup growth tips, guides and hacks

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🎙️ New Episode Drop🎙️​ ​ OLIPOP PBC and David Lester give a masterclass on disruption, innovation and leadership.​ ​ There be gold! ​ ​ 1️⃣ How Olipop are set to hit $500m in annual sales after just six years of launching. ​ 2️⃣ Why you should only ‘change one thing’ for scalable innovation​. 3️⃣ Changing your mindset to ‘service’ vs a mindset of ‘selling’​. ​ A massive coup for You, Me & CPG! ​ ​ Tune in for the full story! ​ ​ Links in the comments below. ​ ​ #YouMeCPG #Disruption #Innovation #Leadership

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Tech stack for a DTC brand doing $56 million per year. • Elevar: Automatically track each customer journey and achieve 99% conversion accuracy. | Darren Sepanek    • Klaviyo: Intelligent email marketing, SMS, and automation for faster, more efficient growth.    • Rebuy Engine: Easily create personalized shopping experiences based on your customers' unique shopping journey. | Eric Alder    • Northbeam: Multi-touch attribution and media mix modeling for profitable growth, powered by industry-leading machine learning models. | Austin Harrison    • Okendo: Unlock growth opportunities and increase customer loyalty with our comprehensive customer marketing platform. |  Matt Garven    • Shopify: Get more than ecommerce software, with tools to manage every part of your business.    • Signifyd: 3 services for companies: revenue protection, abuse prevention & payment compliance.      • Zendesk: Award-winning customer service software trusted by 200K+ customers. Make customers happy via text, mobile, phone, email, live chat, social media. |  Tom Eggemeier What's your favorite tool in your toolkit? #dtcmarketing #ecommercemarketing

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Measuring ROI on your company's podcast isn't about guesswork. It's about hard numbers and real impact. 1. Listeners or Downloads: Want more reach? Track your downloads. Example: 6,000 downloads with a $10,000 investment gives you a 60% ROI. ((Total Downloads / Investment) x 100 ) 2. Leads and Conversions: Your podcast should generate leads. If 500 leads come from your podcast and you convert 5 at $1,000 each, a $10,000 investment brings a 50% ROI. ((Number of Leads from Podcast / Investment) x 100 ) 3. Ad Revenue or Sponsorships: Turn those ads into dollars. Example: $15,000 in ad revenue minus $10,000 in production costs equals a 50% ROI. ((Ad Revenue - Production Costs) / Production Costs x 100 ) 4. Engagement Metrics: Look at the average consumption rate, ratings, reviews, and social media interactions. If your average consumption rate is 80% for 35-minute episodes with 500 listeners per episode: 35 * 500 = 17,500 minutes. Divide by production cost for engagement ROI. 5. Brand Awareness: Measure increases in social media impressions, website traffic, and unique listeners. Calculate by (Number of Impressions or Visitors / Cost of Production). More eyes on your brand for less money equals success. 6. Professional Relationships: Networking through your podcast can open doors. These relationships can be invaluable, even if they're harder to quantify. 7. Educational Impact: If your goal is to educate, measure outcomes. High download rates for educational content mean you're hitting the mark. Don't guess. Measure. And turn your podcast into a powerhouse.

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