Matt Ferguson

Matt Ferguson

Charlotte Metro
5K followers 500+ connections

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About

A Walt Disney Company alumnus with a career focused on building businesses…

Articles by Matt

Activity

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Experience

  • Storyland Studios Graphic

    Storyland Studios

    Charlotte, North Carolina, United States

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    Charlotte, North Carolina, United States

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    Charlotte, North Carolina Area

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    Orlando, Florida Area

Education

  • Florida State University Graphic

    Florida State University

    Activities and Societies: Varsity Football Player for legendary Coach Bobby Bowden - Individual Honors: Letterman, Top Conditioned Athlete Award, Gold Club Award, King of the Mats Award. Team Honors: Part of the NCAA's designated Dynasty of 14 straight seasons finishing in the Top 4; 2X Fiesta Bowl Champs, Sugar Bowl Champs, Blockbuster Bowl Champs. FCA - Officer, Football Representative. Omicron Delta Kappa leadership honor society, Golden Key National Honor Society. Ad Club Officer. AAF Competition Team Leader.

  • Audited online coursework including Exercising Leadership: Foundational Principles, The Architectural Imagination and CitiesX: The Past, Present & Future of Urban Life.

Licenses & Certifications

Volunteer Experience

  • Association of National Advertisers | Business Marketing - St. Louis Graphic

    Keynote Speaker, Guest Lecturer

    Association of National Advertisers | Business Marketing - St. Louis

    - Present 15 years

    Education

    Keynote speaker and panelist at national/global conferences including Association of National Advertisers, American Advertising Federation Digital Conference, Business Marketing Association Global Conference, Insurance Marketing & Communications Association National Conference and THINQ. Guest lecturer at schools including the University of North Carolina system, Florida State University, Savannah State University, Davidson College and Wake Forest University. Guest speaker on leadership…

    Keynote speaker and panelist at national/global conferences including Association of National Advertisers, American Advertising Federation Digital Conference, Business Marketing Association Global Conference, Insurance Marketing & Communications Association National Conference and THINQ. Guest lecturer at schools including the University of North Carolina system, Florida State University, Savannah State University, Davidson College and Wake Forest University. Guest speaker on leadership, business strategy, marketing and culture at company and organizational events/retreats.

  • Effie Worldwide Graphic

    Awards Judge

    Effie Worldwide

    - 4 years

    Education

    Judge for the Effies, the international award for marketing effectiveness.

  • 4A's Graphic

    Board Member, American Association of Advertising Agencies, Carolinas Council

    4A's

    - 10 years 9 months

    Education

    Professional development. Advocacy and thought leadership for the industry. Providing paid internships to deserving students seeking careers in advertising.

  • Charlotte City Club Graphic

    Board of Governors

    Charlotte City Club

    - 7 years

    Board leadership/guidance. Selected among the Clubs of the World, ranked in the top 5% of private clubs around the globe.

  • Charlotte Regional Business Alliance Graphic

    Board of Trustees

    Charlotte Regional Business Alliance

    - 1 year 11 months

    Economic Empowerment

    The Charlotte Regional Business Alliance is the chamber of commerce and economic development organization for the 15 county region surrounding Charlotte, spanning North and South Carolina.

  • Chairman

    Charlotte Regional Film Commission

    - 5 years

    Recruiting film, TV and commercial production to the Charlotte Region.

  • Board Member / Marketing Chair / Board Executive Committee

    Charlotte Regional Partnership

    - 8 years

    Economic Development for the Charlotte USA Region -- the 16-county area surrounding Charlotte in both NC and SC.

Courses

  • 4A's Executive Leadership Program

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  • 4A's Seminars: Digital, Business Development, Account Management, Strategy & more

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  • Content Marketing Certification, Market Motive

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  • Conversion Optimization Certification, Market Motive

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  • DMA One-to-One Marketing

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  • Disney Leadership Excellence

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  • Display Advertising Certification, Market Motive

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  • Email Marketing Certification, Market Motive

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  • Franklin Covey Presentation Training

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  • Mobile Marketing Certification, Market Motive

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  • Online Marketing Certified Professional (OMCP)

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  • Pay Per Click Certification, Market Motive

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  • SEO Certification, Market Motive

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  • Social Media Certification, Market Motive

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  • The Medill School at Northwestern University -- Integrated Marketing Communications Seminar

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  • Web Analytics Certification, Market Motive

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