Maryam Khosrowshahi - Paez

Media organizations persistently lack diversity in the workforce, particularly at the top. At the same time, the industry is aware that representation can bring with it great numbers of consumers and more financial gains. On this episode of #CultureConnect, a dynamic panel of executives discuss the paths they traveled to build their careers in media and advice for those who want to succeed in this ever-changing field. #advertisingresearch #advertising #theARF #diversity

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Here's the MMA Global’s flagship report, The Modern Marketing Reckoner (MMR) 2024! The buzziest and on dot insights on how Marketing it leveraging #ArtificialIntelligence to create Impactful #Brands and #CustomerExperiences. A Bird's Eye View of MMR 2024 - 'Winning With AI':- - Leveraging AI across Product, Price, Packaging, and Promotions - AI's benefits and risks - AI-driven product innovation - Insights on risk mitigation and ethical frameworks Here is the link to download a copy of the report, as #WeekendReads - P.S : I think there is a is PoV by M V S Murthy ( MVS ) too 😀. https://lnkd.in/dZUKzyv9 Moneka Khurana / Lloyd Pereira / MMA Global India

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Today marks a special day at Winclap and our #MarFinance series. I'm honored to be moderating an online panel with Peter Fader and Daniel McCarthy on Customer Lifetime Value (CLV). Peter and Dan are two of my heroes in bridging the gap between marketing and finance, and we will have them have them live for 60 minutes. Since the shift from "Growth at all Costs" to "Path to Profitability," I’ve witnessed many marketing teams struggle to achieve more with fewer resources, often facing additional budget cuts from finance teams and board meetings. I believe this challenge arises because Marketing and Finance tend to speak different languages. With Finance overseeing budget allocation and investments, it’s the CMO's responsibility to adapt, learn how to influence finance, and secure the resources necessary for sustained long-term growth. Earlier this year, we launched the MarFinance series to equip growth practitioners with the tools and frameworks needed to collaborate effectively with finance. Today, we’ll be discussing CLV: - What is CLV? (It’s more complex than it seems) - Applications of CLV in the context of growth and marketing - Customer-Based Corporate Valuation Please join me today at 10:00 AM ET. https://bit.ly/3TginSI Peter Fader Co-Founder and Director of @Theta, and the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. Daniel McCarthy Co-Founder and Director of Theta and an Assistant Professor of Marketing at Emory University’s Goizueta Business School.

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Episode 3 of the Loyalty Newscast has now dropped! Head to your favorite pod player and plug into the current of customer loyalty.

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MarTech agencies/ consultants combine the human element with technology to drive a company’s business operations forward by bringing together the marketing, sales, customer service, and leadership teams. They focus on continuous improvement by making data-driven decisions, building effective processes, and focusing on the company’s bottom line—revenue.

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