Mark Kingsley

"Universal Principles of Branding" presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.

Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

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In "Universal Principles of… Show more

"Universal Principles of Branding" presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.

Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

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In "Universal Principles of Branding," author Mark Kingsley deftly deconstructs the discipline of branding with intelligence, candor and a much-needed, remarkably original voice. In doing so, Kingsley has accomplished the impossible: he has created a book that finally—at long last—provides a confident, crystal clear, no-holes barred overview of what it really takes to create, define, build and deliver a brand. ― Debbie Millman, host of Design Matters and Chair of the Masters in Branding program at the School of Visual Arts

Quoting a slew of unusual suspects through a myriad of lenses, Kingsley dismantles and reframes the basic tenets of branding to promote a more robust, critical, and introspective understanding of it. With so many step-by-step books on branding, this book offers a unique point of view that places it as an intrinsic aspect of human behavior. ― Armin Vit, Co-Founder of UnderConsideration and Editor of Brand New

Mark Kingsley approaches branding with exactly the right balance of wisdom, skepticism, and humor, giving it exactly the kind of tough love the subject so richly deserves. ― Michael Bierut; Partner at Pentagram, critic at the Yale School of Art, lecturer at the Yale School of Management Show less

A six-page meditation/annotation on design thinking and ideology.

Paper given at the Museum of the City of New York, in the final event associated with the Paul Rand retrospective.

An exploration of the political and historic context surrounding the recent logo for Hillary Clinton's presidential campaign.

The cultural history and meaning behind the lens flare.

What do branding and design professionals mean when they claim to be "storytellers?"

Thoughts on the devaluation of the creative director title.

The role of design in the wake of a tragic train derailment.

The cultural history and origins of the on-air identity for Revolt TV, Sean "P. Diddy" Combs' music video channel.

Another way of looking at the design process behind the Yahoo! logo.

The cultural history of Boston Bomber Dzhokhar Tsarnaev's t-shirt.