Marie Alonso

As a content creator, you are always learning. Content development is both a static process and a fluid process. You will always want to create messages that resonate, but leveraging the best content mechanisms and tools, but you will always be seeking the next content development nuance, whether incorporating video more (or less) or developing social campaigns with influencer engagement - ultimately once you accept that as a content creator you are always learning, you will condition your creativity to be in motion, which will make for robust and diverse content. Always learn. Always grow. Always discover. Seek ways to support the "always" of life as a content creator. Study what you see. Explore virtual learning. Always be learning.

Taking on freelance projects is a great way to expand your knowledge, and your field of expertise. Additionally, challenge yourself to learn new skills to enhance your social media experiences. For example, if you are not a designer, but would like to develop basic creative design skills, explore Canva or other intuitive design software/platforms/options to enhance your creativity - and enrich your social content.

The best communicators are often the best listeners. It is so important to listen to the ideas of others and, hopefully, work collectively as a team to land on the best content development and communications pathways for any task, project or initiative. The best way to be a better communicator is to listen more, listen better. While keeping a collective focus on the task assembled is a priority, exploring creative offshoots and leveraging the best tactics delivered by all team members will result in a team unified and energized to complete a task/project for the betterment of the organization - and everyone involved.

The perception of content generation, content marketing, even throw in public relations, anything content-oriented can often be mixed, which is why you will see job postings for a communications and marketing professional, with loads of content duties, rolled into one (1) job because, it's all content. Right? Not really. Content is multi-platform, multi-audience and multi-messaging, but ultimately the same message for many businesses must be delivered - just in different ways. It is a process. That's right, content is a process. There is a strategy to it, and a science behind it, in the form of SEO strategies, email open analytics and more. Ultimately, all content must do ONE important function: Make PEOPLE care about the message.