“Linda is one of the most gifted marketing leaders and mentors I've ever known. To describe her as simply "multi-talented" is an understatement as she possesses both a breadth and depth of knowledge across disciplines in and outside of marketing. Linda's many talents along with her proven startup expertise shone through immediately as she helped lead our team through one of its most expansive periods of growth. During this time she also helped redefine and elevate the CareerArc brand, applying a method and magic to the process that engaged the entire company and materialized a compelling brand voice and persona that was inclusive, exciting, and uniquely our own. One of her best talents -- aside from literally and expertly playing with fire -- is her ability to envision and execute fearlessly. She never took any creative opportunity for granted and always seized the moment to craft an original and memorable concept or campaign. Best of all she inspired us to act with vision and gave us the autonomy to lead and make it happen. Beyond the many lessons she's imparted, the most impactful for me have been on leadership. Through her example, I learned how to lead with curiosity and to seek out every opportunity a certain challenge can present and uncover the unique and often untapped strengths in those around me to solve it together. Linda has been a champion in my career, and her support and mentorship are true gifts I'm fortunate to take with me wherever I go.”
Linda Souza
Santa Clarita, California, United States
2K followers
500+ connections
About
Marketing leader and GTM advisor with over 25 years of experience building and scaling…
Contributions
Activity
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What 2000 beers look like Pleo #drinktickets #saasiestamsterdam
What 2000 beers look like Pleo #drinktickets #saasiestamsterdam
Liked by Linda Souza
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Hey #machinelearning peeps (do I know any?) A dear friend and colleague of mine, Brett Banducci, DMA is hiring a Senior AI engineer. It's in the…
Hey #machinelearning peeps (do I know any?) A dear friend and colleague of mine, Brett Banducci, DMA is hiring a Senior AI engineer. It's in the…
Liked by Linda Souza
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Education
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Activities and Societies: International Business Association, Spanish National Honor Society
Minor in Spanish, concentration in Marketing, International Business/French Marketing Certificate, Certificat Pratique de Francais Commercial et Economique (Paris Chamber of Commerce and Industry)
Languages
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French
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Recommendations received
35 people have recommended Linda
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Ludovic Leforestier
Good post from Carter Lusher suggesting companies use an Ideal Customer Profile instead of the traditional RFP process, citing Andrew Dailey at MGI Research. Whilst I haven't had the time (yet) to check the webinar, this is a useful reminder that procurement processes are long and cumbersome. We made a point recently that the sales funnel itself is DEAD! for B2B vendors at least: the procurement process is more akin a spaghetti monster (see link to our blog post below) where much of the procurement decisions are made by individuals in a complex sequence of actions. And thus, marketers should not only focus on the known part (the funnel) but also spend time building awareness for other spaghetti monster participants. They should also think about defining and creating awareness of their ICP. How do you do this? Well, educate and hire industry analysts to help! https://lnkd.in/ecK2pwHM #archat
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Mark Bishop
Hello fellow marketers. AI is great. But please stop copying and pasting the word elevate. ChatGPT by its own admission loves the word elevate. If you see "elevate" in a subject line, advert, email, etc. It's 99% likely someone has used AI to create that content. If that's a good or a bad thing, I'll let you be the judge. My view is, as marketers our job is to differentiate, get noticed, stand out and be memorable. Why would you use a verb that has become so ubiquitous and dare I say meaningless to "elevate your brand"
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Victoria Shepherd
🚨 Breaking News in SEO! 🚨 Thousands of leaked Google documents have surfaced, giving us an unprecedented look inside Google Search. Shared with Rand Fishkin, SparkToro co-founder, and reviewed by Michael King, iPullRank CEO, these documents reveal key insights into Google's ranking algorithm. Key Highlights: ✔ Current Data: Information accurate as of March. ⬆ Ranking Features: 2,596 modules and 14,014 attributes. 📅 Change History: Google tracks every version of every page but focuses on the last 20 changes. 🔗 Links Matter: Confirmed importance of link diversity and relevance. 🖱 Clicks Matter: Successful clicks and user experience are crucial for ranking. 🗣 Brand Matters: Building a strong, well-recognized brand is essential. 💃 Entities and SiteAuthority: Author information and overall site quality impact rankings. 📣 Chrome Data: Data from Chrome browser influences search rankings. 😷 Whitelists: Specific domains related to elections and COVID are whitelisted. This leak is set to be one of the biggest stories in SEO history, shedding light on the intricate workings of Google’s ranking system. For SEOs, understanding these factors is invaluable. Read the full analyses by Fishkin and King for more insights. #SEO #GoogleSearch #DigitalMarketing #SearchEngineLand #SparkToro #iPullRank
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Amiee Keenan
It's time for FAQ Friday! Q: How do you keep the momentum going after a conference or event? Maximize your post-conference impact with: Effective follow-up email strategies Inviting attendees to workshops or Demo Days Leveraging ISV collaborations 🎥 Get the full scoop in the video How do you keep the momentum going? Share your tips in the comments! #FAQFriday #FollowUpStrategy #PostEventSuccess
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Asad Haroon
Looking over this report, just released on Wednesday, it's interesting to see that only 26% of organizations are currently measuring and attributing their ABM programs separately. It seems that while many recognize the potential benefits of ABM, some still hesitate to fully commit to its specialized metrics and processes. However, it's encouraging to note that an additional 36% of organizations plan to implement ABM-specific measurement in the next 12 to 18 months. This shows a growing recognition of the importance of these metrics. Looking forward to seeing how this trend develops! https://lnkd.in/gyJKru3T #ABM #MarketingMetrics #BusinessGrowth
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Stan Woods
When revenue’s down, many B2B brands simplify their offering to make it easier for customers to buy. But sometimes this move backfires badly. Simplifying *can* be a great move. If you sell a complex platform or a portfolio that’s grown over time, you should periodically adjust your offer. But simplification can also go very wrong. Companies panic when market conditions go south — and often make big changes in an effort to do something. I’ve seen brands over-bundle and price themselves out of their base’s budget. I’ve seen a company make a bad bet on reprioritizing around a market segment with little interest in their product. But maybe the most common mistake I see brands make — in good times and bad — is over-consolidating their story and offer into generic messaging that loses any specific value. I get why it happens. It’s hard to protect specificity when you’re looking for the common denominator between, say, your platform and your point solutions. But going full-on vanilla also leads many companies to end up at some version of “streamline your operations.” (Look at any three B2B websites: they probably all say some version of Get more out of your data / Accelerate or boost revenue / Save time and money). Over-simplification produces messages that are both bland and hyperbolic — a short trip to blah-ville. If you’re thinking about simplifying your offer, read the blog. Here are a few highlights:: 🔎 Find something your platform and point solution audiences both want And make sure it’s also an urgent need. Base your narrative on a shared pain point or aspiration. 🚴🏾Introduce a fresh spin The ideal story won’t just differentiate your solutions — it’ll provide a crystal-clear choice between your platform and products that helps users self-select into the right content. 💡Highlight your unique outcomes Ditch generic claims your competitors can make like “boost revenue” in favor of ones only YOU can make. Get specific. 🚏Signpost your target audience Saying your product is for everyone raises readers’ bullshit detectors. You know what’s credible? Signal whom your solution is meant for — and whom it isn’t. Finally, simplifying your offering isn’t just a marketing task — it’s a decision with broad implications for your business, like how and whom you sell to, how much you charge if bundling, and how long your sales cycle will take. You might find you need help bringing Sales, Product, Finance, Marketing and others together on this critical decision. Don’t be afraid to get experienced help. Read the full blog and feel free to follow us or give us a shout if this feels like a you-shaped problem. https://lnkd.in/eGyYFN-Y
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