“The best word to describe Linda is fantastic. She takes the time to get to know your business, your clients and you as a person - a quality that many don't take the time to do. Linda makes 100% sure that your needs are met but also provides you with realistic expectations of what to expect. She has the passion, drive and desire to win for her clients. Linda can be tough but she's always fair and never takes it personally. Linda has a smile that can light up a room and her presence brings an instant credibility to her knowledge, background and product.”
About
Career executive and servant leader with a proven track record of building high…
Contributions
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What are the best practices for selecting media platforms for a successful product launch?
One thing to consider when you are testing and optimizing, the goal should be to identify which media mix can provide the best outcomes against your KPI’s, (key performance indicators). Usually, one media type alone will not drive the best results. This is because people consume content in so many ways, so measuring each media type in your campaign individually will not give you the entire picture. Last touch attribution is often what gets the credit when you use a mixed-media strategy like, a video, audio, digital display and social media mix. What you need to understand is what the right mix was to get the consumer to do what you wanted them to do. That’s the way to test and optimize.
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What are the best practices for selecting media platforms for a successful product launch?
Yes, know your audience, but think about them from not only a demographic but a psychographic perspective too. Their likes, preferences, lifestyle, income, education, etc. This will help you hone in on the audience and also narrow your media choices.
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What are the best practices for selecting media platforms for a successful product launch?
Absolutely agree, I can add to this by also thinking about your end goal when you create your campaign. Besides choosing the right media to reach your target you have to think about the messaging, the creative…. Answer this question before you start that media and creative planning process: What do you want your target consumer to do or believe? This one question will be a significant help in developing your marketing strategy.
Activity
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Celebrities 🤝 USA Pickleball Our team has been working tirelessly behind the scenes to bring you this one of a kind event at Pickleball Nationals!…
Celebrities 🤝 USA Pickleball Our team has been working tirelessly behind the scenes to bring you this one of a kind event at Pickleball Nationals!…
Liked by Linda Little, MBA
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29th Annual Webby Awards! I'm thrilled to join #TheWebbyAwards as a Judge and take part in honoring the best of the Internet. I’d love to see you…
29th Annual Webby Awards! I'm thrilled to join #TheWebbyAwards as a Judge and take part in honoring the best of the Internet. I’d love to see you…
Liked by Linda Little, MBA
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Being "foolishly" creative can help you make sense of life — and yourself. Watch Ethan Hawke's full talk here: http://t.ted.com/OfS9Ka5
Being "foolishly" creative can help you make sense of life — and yourself. Watch Ethan Hawke's full talk here: http://t.ted.com/OfS9Ka5
Liked by Linda Little, MBA
Experience
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Education
Volunteer Experience
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Past Board President
Workshops for Youth and Families
- 10 years 6 months
Children
Past Board President (2012-2014) for this award winning organization serving valley youth for over 30 years. I have been actively involved on the board since 2005. Our organization is committed to fortifying the social and emotional well-being of teens and preteens, especially those who seem perfectly healthy on the surface, but may be struggling on their own with personal issues surrounding school, friends and family.
http://workshopsaz.org -
Executive Board of Directors
Boys & Girls Clubs of the Valley - Arizona (BGCAZ)
- Present 9 years 5 months
Children
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Board Of Directors
Arizona Chamber of Commerce and Industry
- Present 9 years 4 months
Economic Empowerment
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Endowment Board Member
Water Cronkite School of Journalism Endowment Board
- Present 9 years 3 months
Education
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Executive Board Member
Patrick Petersen Foundation
- 2 years 8 months
Children
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Board Member
American Advertising Federation Phoenix
- 2 years 9 months
Education
Industry Association focused on building the talents of advertising, marketing and media professionals in PHOENIX.
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Executive Board Member
David Johnson's Mission 31 Foundation
- 3 years
Children
AZ Cardinals Pro Rinning Back David Johnson's Foundation to help children in need.
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Nascar Accelerators
Phoenix Raceway
- Present 4 years 9 months
Economic Empowerment
Championship Race Host Committee
Honors & Awards
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2020 AZ Business Leader
AZ Big Media
Recognition for top Business Leader in Professional Services/Media for Arizona.
https://azbigmedia.com/publications/azbusiness-leaders-2020/
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Colangelo Servant Leadership Award
Colangelo College of Business - Grand Canyon University
Recognized as one of 5 recipients of the Inaugural Colangelo Servant Leadership Award for recognition as a strong Servant Leader at iHeartMedia Phoenix and in the Arizona Community practicing Conscious Capitalism.
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AZ Business Leaders 2019
Arizona Big Media
Recognition as a top Business Leader in Arizona in the Advertising and Media Industry.
https://azbigmedia.com/publications/azbusiness-leaders-2019/ -
2018 AZ Business Leaders Award
AZ Big Media
Recognized as one of 500 top AZ Business Leaders, and one of 5 in Media Industry for leadership, innovation, power and influence.
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2016 Most Influential Women in Business
AZ Big Media
http://azbigmedia.com/ab/az-business-honors-most-influential-women-in-arizona-business
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2014 Director of Sales of the Year- iHeartMedia Adkins Major Markets
iHeartMedia Executive VP of Operations Major Markets- Hartley Adkins
Awarded Director of Sales of the Year for the Adkins region which is comprised of: New York, Washington DC, Baltimore, Minneapolis, Phoenix, Denver, Seattle, Portland, San Francisco and Sacramento markets
Organizations
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Arizona Broadcasters Association
Board Member
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Boys and Girls Clubs of the Valley
Board Member
- Present -
Walter Cronkite School of Broadcasting Endowment Board
Board Member
- Present -
Arizona Chamber of Commerce & Industry
Board Member
- Present -
Chief
Member
-Chief is a private membership designed for women in the C-Suite, senior executives, and accomplished VPs to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
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Phoenix Ad Club
Board Member
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Join now to viewMore activity by Linda
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Day one was truly eye-opening! I can’t wait to see what the next seven months will bring. A big thank you to ALL In Education for the opportunity to…
Day one was truly eye-opening! I can’t wait to see what the next seven months will bring. A big thank you to ALL In Education for the opportunity to…
Liked by Linda Little, MBA
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#Marketers, are you gearing up for 2025? THREE reasons why you need to check out iHeartMedia for your CTV needs: 1) XDR (Cross-Device Remarketing)…
#Marketers, are you gearing up for 2025? THREE reasons why you need to check out iHeartMedia for your CTV needs: 1) XDR (Cross-Device Remarketing)…
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🎙️Our President, Kristin Zhivago had an insightful chat with Kendra Corman on the Imperfect Marketing podcast! They talked about avoiding common marketing mistakes and the importance of caring for clients. Don't miss it! https://bit.ly/3xAoc5L #ZhivagoPartners #MarketingTips
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