Leslie Sims

To celebrate recording our 150th episode, I'm giving away 15 FREE ads/promos!!! 🎉🎉🎉 I started Brands for a Better World (formerly Evolve CPG) to share stories of impact so listeners can find better brands to support and get inspired to do even more good with their own life and work. Now I'm going to double down and share more stories within those stories. 🎉 via ads/promos featuring other impact-driven brands and podcasts!!! ✊✊✊ Here's how your brand/podcast, or one you love, can get selected... 1. Comment +Tag (✍️@) Tag a brand/podcast and briefly explain how they're trying to make the world better. 2. Vote with Reactions (♥️👍etc) Vote on your favorite submission by giving them a positive reaction. 3. Follow + Subscribe + Review Okay, this step isn't required, but it would be much appreciated if you'd follow us on social, and subscribe and review us on podcast apps. The 15 comments with the most reactions on May 15th will win the free ads/promos!!!

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Are creative and media agencies reconciling? Some people seem to think so. Want to know about the future of brands? Of course you do. Well, I’m speaking at The Future of Brands event at ETC County Hall on Wednesday and the topic of my fireside chat with Laura Jordan Bambach and Omar Oakes is “Creativity and media: Reconciling?” Are they? Anyone got any evidence? (Not that I’m asking you to do my research for me - just interested.) https://lnkd.in/eyXADQQb #media #creativity #someotheradvertisingrelatedstuffprobably

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I am not bashful about being a Liquid Death fan, both of the products but also their approach to marketing or, more accurately, anti-marketing. This post by Cheryl Miller Houser (she/her) succinctly explains the power of LD and their storytelling. Many brands have the ability to follow suit, but "you have to be confident about who you are and taking bold creative risks." #storytelling #bold #antimarketing #antibranding

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This week marks the one-year mark of Fearless Foundry embarking on a new business model and operating as a creative collective. This past year I have learned SO much about the pros and cons of this ways of working, many of which I plan to share more about in upcoming newsletters, but hands down one of the biggest benefits we've gained from this new business model is the power of partnering with other creatives to extend our abilities and the services we offer. Our strategic partnership with The Key PR and Flight Design Co. beautifully exemplifies this — and unlocks our ability to provide comprehensive and high quality design and PR services to our clients while also allowing us to bring our branding and marketing strategy abilities to other folks that they served. It is an incredible example of how working collectively harnesses all of our abilities for the better. Curious to know more about the partnership and how these services might benefit your brand? Drop me a DM and we can set up a time for a free strategy conversation. #CreativeCollective #BusinessModelInnovation #StrategicPartnership #Collaboration #CreativeAgency #BrandStrategy #MarketingStrategy #PublicRelations #DesignServices #CreativeEntrepreneur

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Almost 3/4's of people now shop resale globally according to HBR. Meta is leveraging this trend to build relevance with younger people. Linked is an interesting deep dive into FB Marketplace. Some good insights. #resale #marketplace #preowned

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It's so bad that it's good. I honestly don't know what to think of this Philadelphia Cream Cheese song. In one sense I love when brands lean into music. Whether it's a custom song, a song adaptation, a custom TikTok like sound, or even just licensed music. The power of attaching sound to a brand should be a requirement for all given its value. And you have to give the Phili brand credit for going all in. They made it a real downloadable song on all the streaming services including Spotify and Apple. They had Travis Yee do reaction videos, loads of spin off posts (especially for 4th of July), and a press push surrounding the song. They also leveraged UGC and creator content throughout the entire video, which was incredibly smart. It significantly reduces the custom production clips needs, and it also makes the video feel more real and grounded. Plus it's kind of catchy. I don't want to sing it in my head, but I find myself doing so anyway. My one knock/build is... This would have been such a good opportunity to incorporate the weirdest cream cheese videos that have gone viral. Travis could have reacted to them in the lyrics, it would have added a very needed touch of humor, they could have tagged the peoples who's videos went viral bringing them into the mix, and it would have made it a bit less cringe It definitely feels like the brand needed to make fun of themselves a bit with the song, otherwise it feels like they really took a shot at creating a popular song (not going to happen). But overall I give it good marks, any brand leaning into custom tracks is making the right bet, especially when they leverage UGC and CGC content in the video! Other brand songs worth checking out are... ➡ Oreos --> https://lnkd.in/g3tc6Uht ➡ Applebees --> https://lnkd.in/g3iRMCvV ➡ Alka Seltzer --> https://lnkd.in/gWHvdcpi ➡ E.L.F. BEAUTY --> https://lnkd.in/gyp5emyG And here is the original Philadelphia Cream Cheese post ➡ https://lnkd.in/ggWg4MJz #influencermarketing #socialmedia #creatoreconomy

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