About
I have the privilege of leading BCG's global Center for Customer Insight team of experts…
Articles by Lauren
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BCG Consumer Spend Pulse: Restaurant Industry Impact Accelerating
BCG Consumer Spend Pulse: Restaurant Industry Impact Accelerating
Across our clients, our data scientists have been analyzing a growing number of high-frequency indicators with a…
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Identifying the Sources of Demand to Fuel Growth
Identifying the Sources of Demand to Fuel Growth
Suppose there was a type of sophisticated compass that could direct a company toward the most promising routes to…
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Please check out and consider this role on my team! In my early days at Verizon, I've been blown away by the caliber and camaraderie of the V Team…
Please check out and consider this role on my team! In my early days at Verizon, I've been blown away by the caliber and camaraderie of the V Team…
Liked by Lauren Taylor
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I am grateful beyond words to be selected as a CEW UK Achiever this year. It is an honor to work in this dynamic industry and has been the ride of a…
I am grateful beyond words to be selected as a CEW UK Achiever this year. It is an honor to work in this dynamic industry and has been the ride of a…
Liked by Lauren Taylor
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California just does things better and last week that was on full display at Fortune Most Powerful Women 2024 Summit in Laguna Niguel. I was…
California just does things better and last week that was on full display at Fortune Most Powerful Women 2024 Summit in Laguna Niguel. I was…
Liked by Lauren Taylor
Experience
Education
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Northwestern University - Kellogg School of Management
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Activities and Societies: Leadership roles in: Kellogg Students' Association (1Y class co-President), Texas Business Club, Women's Business Association, Charity Auction Ball; undergraduate mentor
4.0, Dean's Distinguished Service Award, Beta Gamma Sigma
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Activities and Societies: Leadership roles in: Student Senate, Honor Council, Student Foundation, Gamma Phi Beta, Leadership Consultant Council, Relay for Life
4.0, Summa Cum Laude, Honors in Liberal Arts, Honors in Business, Certificate in Leadership, Summer in Oxford
Licenses & Certifications
Publications
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Overcoming the Eight Barriers to Making Green Mainstream
Boston Consulting Group
What are the barriers in the consumer "say-do" gap, and how can we use behavioral science to close some of them?
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Consumers Are the Key to Taking Green Mainstream
Boston Consulting Group
See publicationConsumers around the world care about the environment, though many are disillusioned or do not know how to make sustainable choices. And companies are frustrated by the “say-do” gap, as few consumers are actually willing to pay more for sustainable products and services. We see a significant opportunity to take green mainstream - explore 3 key imperatives for companies based on consumer insights across markets and categories.
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Consumer Sentiment (series)
BCG
See publicationOngoing tracking of consumer sentiment, behavior, and expectations across categories
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Demystifying Global Consumer Choice
BCG
COVID-19 has fundamentally shifted consumer purchasing behaviors. We researched Australian, Chinese, Japanese, French, German, and US consumers to gain a deep understanding of their needs—and therefore choice—across 13 product and service categories.
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The $100 Billion Digital Lifeline for Restaurants
BCG
#COVID19 has accelerated consumer shifts in six months that otherwise would have taken five years to achieve. We see $100B in digital sales up for grabs across the restaurant industry as things normalize. To take share in the shifting market before it solidifies, restaurant brands need to create a bionic company by combining technology and human strengths.
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How Retailers Can Capture $5 Trillion of Shifting Demand
BCG
Consumers are changing the way they shop at an unprecedented rate. Our research indicates that more than 30% of annual global retail sales is up for grabs as the market shifts. As new strategies are developed to meet these shifts, retailers need a compass to find their true north of future growth and a strategic filter for commercial decision-making.
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Reigniting Retail Demand
BCG
See publicationTo win in the wake of COVID-19, retailers must adapt to profound changes in consumer behavior, rethinking everything from their marketing spending to the makeup of their store network.
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COVID-19 Consumer Sentiment Snapshot #9: A Lighthouse to Navigate the New Reality
BCG
See publicationBCG’s AI platform for decision support and scenario planning permits deep-dive analyses of the specific consumer categories affected by the coronavirus.
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The New Digital Reality for Restaurants
The Boston Consulting Group
Restaurant brands that develop a digital game plan – and put the necessary investment behind it – open a big lead over the competition. Read BCG's research on future trends, the role of scale, and what is required to compete in the new digital game.
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More activity by Lauren
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We did it! Personalized: Customer Strategy in the Age of AI debuted on the USA TODAY Best-selling Booklist in its first week. Super grateful to my…
We did it! Personalized: Customer Strategy in the Age of AI debuted on the USA TODAY Best-selling Booklist in its first week. Super grateful to my…
Liked by Lauren Taylor
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It was awesome to be back in Orlando (after missing another much-anticipated event when mother nature had other plans 2 weeks ago!). Thanks to the…
It was awesome to be back in Orlando (after missing another much-anticipated event when mother nature had other plans 2 weeks ago!). Thanks to the…
Shared by Lauren Taylor
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Thank you Nick Primola, Liz Kneebone and the ANA for a powerful discussion (and some fun too :)
Thank you Nick Primola, Liz Kneebone and the ANA for a powerful discussion (and some fun too :)
Shared by Lauren Taylor
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"Boston's Big Dig. The Panama Canal. The Hoover Dam. The Large Hadron Collider. These monumental engineering projects symbolize breakthroughs that…
"Boston's Big Dig. The Panama Canal. The Hoover Dam. The Large Hadron Collider. These monumental engineering projects symbolize breakthroughs that…
Liked by Lauren Taylor
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Increasing enjoyment of the experience is one of the top benefits consumers reported of personalized interactions in our recent global survey. Mark…
Increasing enjoyment of the experience is one of the top benefits consumers reported of personalized interactions in our recent global survey. Mark…
Shared by Lauren Taylor
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An enormous and well deserved congrats to my colleague Nidhi Sinha. You are a force my friend! I learn so much from you everyday!
An enormous and well deserved congrats to my colleague Nidhi Sinha. You are a force my friend! I learn so much from you everyday!
Liked by Lauren Taylor
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I am excited to announce that I will be joining Boston Consulting Group (BCG) as an Associate in the Dallas office following my graduation from…
I am excited to announce that I will be joining Boston Consulting Group (BCG) as an Associate in the Dallas office following my graduation from…
Liked by Lauren Taylor
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A heartfelt thank you to Brand Innovators for this recognition as a Top 100 Women in Brand Marketing! I appreciate all you do to support our CMO…
A heartfelt thank you to Brand Innovators for this recognition as a Top 100 Women in Brand Marketing! I appreciate all you do to support our CMO…
Liked by Lauren Taylor
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I can't say it better than Louise Wiggins so I'll just +1. Thank you Erin (Hellige) George for your leadership and mentorship and to this impressive…
I can't say it better than Louise Wiggins so I'll just +1. Thank you Erin (Hellige) George for your leadership and mentorship and to this impressive…
Shared by Lauren Taylor
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More than 75 percent of the top 25 Fortune 500 #CPGs haven’t yet returned to pre-COVID margin levels—despite spending a lot of time, effort, and resources on the complexity-reduction programs in place. It's time to rethink how to streamline #operations for real results. Jingqi Guo and Wade Jubrey identify 5 pitfalls of complexity reduction and how to simplify them. Check it out via the link below.
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Oliver Wright
Our latest consumer research finds people on track to adopt #generativeAI at scale over the next two years, as they increasingly seek to lighten the information overload associated with making purchases. Surprisingly, our analysis reveals being overwhelmed is an issue regardless of the relative cost or frequency of a purchase. Choosing small items like moisturizer can be as challenging as selecting big ticket items like a washing machine. The good news is this: New and emerging AI tools can help companies deliver hyper-personalized experiences that not only cut through the noise, but also simplify decision-making, deepening consumer loyalty in the process. Dive into the full report here: https://lnkd.in/dU5CCfi3 #ConsumerInsights #ConsumerBehavior #DigitalCommerce #GenerativeAI #CPG Jill (Puleri) Standish Emily Weiss Nevine El-Warraky Karen Fang Grant Emma Blackburn
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Andrea Isabella
As sustainability goals meet the realities of implementation, companies are recalibrating their timelines and ambitions. Bain experts offer guidance on navigating complex transitions in the energy, food, and technology sectors. Read the full report here. https://bit.ly/47iaIt5
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Pieter Fourie
Nearly 40% of food produced globally is never eaten, according to research on food loss and waste. AlixPartners and The Consumer Goods Forum's Food Waste Coalition launched a joint report at this year's Global Summit in Chicago outlining the financial and environmental value of addressing food loss and waste. Read the report and take the assessment to see which best practices can minimize food waste across the value chain for your company. https://lnkd.in/d5aQ_v5e #foodwaste #consumerproducts
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Taylor Smith
The decline in household penetration and volume for many #CPG brands highlights the need for a new approach to #demandgeneration. By leveraging end-to-end consumer insights and reimagining operating models, companies can create seamless, integrated experiences that drive growth. Learn how to stay competitive in our latest article:
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