About
SUMMARY
I’m a blogger and founder of Ascend Business Growth. We are a sales and…
Services
Articles by Krista
-
Women’s Role in the 2025 U.S. and Michigan Legislatures
Women’s Role in the 2025 U.S. and Michigan Legislatures
(The inaugural Michigan Women Meeting is Tuesday, November 12th @ 9:00 PM ET. Please sign up! Even if you can't attend…
-
Let’s Build a Strong, Informed Michigan Women’s Coalition!
Let’s Build a Strong, Informed Michigan Women’s Coalition!
Join our 1st Zoom meeting! Tuesday, November 12th @ 9:00 PM SIGN UP NOW! https://michwomen.com/ Who should attend: All…
-
Fundamental Sales and Marketing Alignment Strategy
Fundamental Sales and Marketing Alignment Strategy
Transcript..
3 Comments -
8 Sales Challenges Most Companies Face
8 Sales Challenges Most Companies Face
Technology, data, the Internet, and social media are all evolving at lightning speed, making it difficult (to put it…
2 Comments
Contributions
-
You're clashing with influencers on content direction. How do you steer the campaign towards success?
Realign around the buyer personas. If there is disagreement about what issues are most important to the ideal profitable customers, then the team must go back and get more data on their target buyers. The buyers know what information and content they want and need, so dive and find out what they want. No need to guess: conversations, surveys and analytics on content will steer you in the right direction. I also highly recommend talking to your sellers. Sellers know what questions and objections they get when having sales conversations. Find out what those are and stay focused on content that addresses those issues. Read this: https://www.ascendbusinessgrowth.com/blog/sales-content
-
How would you address conflicting feedback from your creative team and SEO specialists on content strategy?
Agree with the other contributors. It's quite simple: what is the goal? If ranking is the goal, then the campaign MUST include elements of SEO. If the team doesn't care about ranking, then say any message you want and don't worry about it. There's really nothing else you can do. It's either going to be optimized for search or not.
-
You're aiming for B2B success with digital marketing tools. How can you ensure seamless integration?
My best advice is this: minimize the number of technologies you use. I'm a technology freak and love to buy them all, but when it comes to actually getting work done, the more you have, the more complicated, time-consuming and costly everything gets. That's why I recommend HubSpot. It takes the place of at least 7 different technologies (CRM, website, social, analytics, email marketing, automation, service). Having everything all in one makes it so much easier; everything is natively integrated, and I can focus more of our time on growth and less on messing around with tech. Check out this infographic to see what I mean: https://www.ascendbusinessgrowth.com/blog/decisions-before-upgrading-sales-and-marketing-technology
-
How do you conduct keyword research for B2B niches and industries?
The first thing I do is read the company content, industry and competitor blogs, papers, websites, ads, and any other digital content I can find. As I'm reading, I write down any words that I think are industry-relevant or important. After a little research, it's pretty easy to come up with a list of words. Then, you go to your keyword research tools, look them up, and dig into the details to come up with the final list and potential topics for the content strategy.
Activity
-
As CEO of a ~100 person, profitable SaaS company, here's 3 things I wish we had done sooner. 1️⃣ Built a senior leadership team We now have a…
As CEO of a ~100 person, profitable SaaS company, here's 3 things I wish we had done sooner. 1️⃣ Built a senior leadership team We now have a…
Liked by Krista Moon
-
Here's the truth: If you aren't setting sales appointments, you won't get new customers! Doesn't sound like brain surgery, I know. But getting…
Here's the truth: If you aren't setting sales appointments, you won't get new customers! Doesn't sound like brain surgery, I know. But getting…
Shared by Krista Moon
-
Here's what you reminded me about today, Julie Hansen: I drift into the "comfort zone" and need to watch out for that. I touch my face sometimes and…
Here's what you reminded me about today, Julie Hansen: I drift into the "comfort zone" and need to watch out for that. I touch my face sometimes and…
Shared by Krista Moon
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
-
-
-
-
-
Licenses & Certifications
Volunteer Experience
-
Marketing Chair
Women in Leadership Great Lakes Bay
- 2 years 9 months
Women in Leadership Great Lakes Bay is a non-profit organization dedicated to inspire, empower and connect accomplished women to grow their knowledge and expand their reach within the community while cultivating women leaders of tomorrow.
Our mission is to unite energetic leaders committed to developing the potential of women and improving the community through inspiration, empowerment and networking. -
Troop Leader
Girl Scouts of the USA
- 4 years 1 month
Children
I really loved working with the girls. I lead the troop from 2009-2013 (kindergarten to 3rd grade), and tried to give the girls a glimpse into community service. One of my favorite activities was a fundraiser for local families dealing with cancer. The money went to help them pay the bills. The girls created buttons for this wedding dress that was displayed around town. It had all kinds of buttons on it.
I had to take a break from Girl Scout leadership in 2014. I was feeling too…I really loved working with the girls. I lead the troop from 2009-2013 (kindergarten to 3rd grade), and tried to give the girls a glimpse into community service. One of my favorite activities was a fundraiser for local families dealing with cancer. The money went to help them pay the bills. The girls created buttons for this wedding dress that was displayed around town. It had all kinds of buttons on it.
I had to take a break from Girl Scout leadership in 2014. I was feeling too overwhelmed, and it really is a lot of work planning those meetings every other week. My goal is to plan one more shindig before the girls head off to middle school next year! -
Founder and Leader
Handley School Community Garden
- 4 years
Environment
Goal: Help students (and families) understand how healthy food is produced, where their food comes from, and the value of giving their bodies the nutrition they need to thrive. Studies suggest that, when used as part of a nutrition education strategy, school gardens can increase knowledge of fruits and vegetables and influence behavior change among children.
Recommendations received
5 people have recommended Krista
Join now to viewMore activity by Krista
-
Sales and marketing content is vital for communicating your value to potential customers. However, creating it can be arduous: and bad content is…
Sales and marketing content is vital for communicating your value to potential customers. However, creating it can be arduous: and bad content is…
Shared by Krista Moon
-
Curious about the shifts in the U.S. Congress and Michigan Legislature post-election? Here’s a look at the new makeup and the role of women in 2025’s…
Curious about the shifts in the U.S. Congress and Michigan Legislature post-election? Here’s a look at the new makeup and the role of women in 2025’s…
Shared by Krista Moon
-
Here's an example of an overall good, engaging follow-up email after registering for a webinar. 1) It offers more content while I'm in "learning…
Here's an example of an overall good, engaging follow-up email after registering for a webinar. 1) It offers more content while I'm in "learning…
Shared by Krista Moon
-
Embracing the power of video content marketing can transform your online presence, captivate your audience, and elevate your sales pipeline. Here are…
Embracing the power of video content marketing can transform your online presence, captivate your audience, and elevate your sales pipeline. Here are…
Shared by Krista Moon
-
Medical device sales and marketing require extensively and consistently educating stakeholders about the company, the device, and its value…
Medical device sales and marketing require extensively and consistently educating stakeholders about the company, the device, and its value…
Shared by Krista Moon
-
Let's build a strong coalition of well-informed Michigan women equipped to drive meaningful change close to home. Sign up to join the inaugural…
Let's build a strong coalition of well-informed Michigan women equipped to drive meaningful change close to home. Sign up to join the inaugural…
Shared by Krista Moon
-
Quick SEO search reveals a deeply misogynistic culture in the United States. I bet you can already imagine. Top 8 results for "women" are: 1. iowa…
Quick SEO search reveals a deeply misogynistic culture in the United States. I bet you can already imagine. Top 8 results for "women" are: 1. iowa…
Posted by Krista Moon
-
A strategic, well-rounded sales and marketing content plan is essential for building awareness and engagement among key medical device stakeholders…
A strategic, well-rounded sales and marketing content plan is essential for building awareness and engagement among key medical device stakeholders…
Shared by Krista Moon
-
Today is the day! 😬 #women #equality #cleanenergy #humanrights #peace #alliances
Today is the day! 😬 #women #equality #cleanenergy #humanrights #peace #alliances
Shared by Krista Moon
Other similar profiles
Explore more posts
-
Laura Tate
The use of storytelling in content marketing strategies can be a powerful tool to help your brand establish a connection with your audience. By following these tips, you can effectively incorporate storytelling into your content marketing strategy to communicate with your audience and achieve your marketing goals. Don't miss out and listen to the podcast 🎙️ https://bit.ly/45IbXiF #blogging #writingtip #contentmarketing #socialmediamarketing #DigitalMarketing
1 Comment -
Mark Hall
Ask your Marketing team if they are implementing 17 qualifying questions with email and phone number verification, ensuring TCPA compliance. With 77 appointments, 50 show-ups, and 14 closed deals, the impact is clear. Why stick to 7 questions? Encourage your team to ask these additional questions to optimize your CPL. #Marketing #Sales #Optimization
-
Chitra Samaroo
Are you missing out on local customers because your website isn’t optimized? SEO page analyzers can change the game! These tools evaluate every aspect of your website, from keyword relevance to user experience, helping you rank higher in local searches. Local SEO requires a tailored approach, and SEO analyzers are designed to identify what’s working—and what’s not—on each page of your website. Want to know the best local keywords to use? Need insights on how to improve your mobile-friendliness? These tools provide actionable recommendations to boost your online visibility and drive more local traffic to your business. Competitor analysis is another key benefit of SEO analyzers. They show how other businesses in your area rank and why, giving you the edge in local search. Imagine knowing exactly what your competitors are doing and adapting your strategy to surpass them! SEO page analyzers are essential for any business that operates in a specific region. Whether you run a brick-and-mortar store or offer services to a local area, fine-tuning your SEO with the help of an analyzer can significantly improve your local online presence and foot traffic. Ready to dominate your local market? What strategies are you using to boost your local SEO and stay ahead of the competition? Read more: https://lnkd.in/egzi2idF #SEO #LocalSEO #SearchEngineOptimization #PageAnalyzer #SEOtools #BusinessGrowth
-
David Drewitz
🚀 Small Business Owners & CMOs: Elevate Your Marketing! 🚀 Did you know that businesses with optimized SEO see an average of 14.6% conversion rate? At Creative Options Marketing, we specialize in: 🔍 SEO & Local Optimization 📱 Social Media Strategy 📝 Content Creation 💻 Website Design & Development 💰 Paid Advertising Achieve more customers, higher ROI, and enhanced brand visibility with our performance-driven strategies. ✨ Success Story: We recently helped a local retailer boost their online sales by 30% through targeted social media campaigns. Imagine what we could do for your business! 💡 Tip: Regularly updating your website content can improve SEO and keep your audience engaged. 👉 Discover how we can boost your ROI today! Visit our website at: https://lnkd.in/g_kWrpUF What’s your biggest marketing challenge right now? Let’s discuss how we can overcome it together! #SmallBusiness #Marketing #SEO #SocialMedia #ContentMarketing #WebDesign #ROI #CreativeOptionsMarketing
-
Brett Deister
Optimize Your Website User Experience: Find and Fix Mistakes Using Visitor Recordings Learn how to effectively track and analyze visitor behavior on your website to identify and rectify user engagement issues. Discover why scroll depth and bounce rate are crucial metrics and how rearranging content sections can improve website performance and SEO ranking. #WebsiteOptimization #UserExperience #VisitorRecordings #BounceRate #ScrollDepth #SEOStrategy #ImprovingEngagement #WebsiteAnalytics #WebsitePerformance #ContentRearrangement
-
Kris Risner
You’ll hear a lot of marketing agencies and consultants discuss “SEO Optimized Websites” - but what does that actually mean? What makes a website “SEO Optimized.” I created a video discussing exactly that and break down the main things to look for on an SEO Optimized website. https://lnkd.in/g8tukwJa
-
Jomar Hilario -.....Increaser
Facebook Ad Buyers! What's the best email marketing tool I recommend for you? https://www.rfr.bz/l316502 *the veed.io watermark: I don't recommend this tool. It takes too long to edit anything. Try this one instead: https://www.rfr.bz/l08c563
-
Remodeler Digital
📹 Pay Only for Qualified Leads with LSA! 🎯 Tired of wasting money on unqualified leads? With Local Services Ads (LSA), you pay only for the leads that matter. Here's how LSA works: 🔹 Qualified Leads: Connect directly with potential clients actively seeking your services. 🔹 Pay-Per-Lead: Only pay when a customer contacts you through your ad. 🔹 Boost Your Visibility: Appear at the top of local search results and stand out from the competition. Maximize your marketing budget and grow your business with LSA! 🚀✨ #LocalServicesAds #QualifiedLeads #DigitalMarketing
-
Chitra Samaroo
Have you ever wondered what happens behind the scenes of an SEO analyzer? Understanding these tools can give you an edge in digital marketing. Website SEO analyzers are powered by intricate algorithms designed to assess and improve your site’s search engine performance. But how exactly do they work? The first step is crawling your website. Like search engines, SEO analyzers scan your pages, collecting vital data on your site’s structure and content. Then, they analyze on-page elements—checking keywords, meta descriptions, and headers to ensure everything is optimized for SEO. They also evaluate your content for relevance, quality, and potential issues like duplicate content, which could harm your rankings. Next comes technical SEO—an often-overlooked factor. SEO analyzers scrutinize load speed, mobile responsiveness, SSL certification, and other technical elements impacting user experience and rankings. Finally, they review your backlinks. Quality backlinks from reputable sites play a significant role in boosting your site’s authority and ranking. By understanding how SEO analyzers, including website SEO analyzers, function, you can better tailor your strategy for search engine success. Have you used an SEO analyzer to optimize your website? What areas do you feel need the most improvement? Read more: https://lnkd.in/gYBynnZd #SEOAnalyzer #DigitalMarketingTips #WebsiteOptimization #SEOStrategy #BacklinkAnalysis #ContentOptimization
-
Jaime Ellithorpe
Ramping up your sales approach is one of the proven ways to increase profits. This can require you to tweak your brand strategy, adjust your prices, or even invest in sales training to help your team out. What are some ways you improve profits at your business? https://buff.ly/3wEg3Nu #Profits #SalesPerformance
-
Charles Friedo Frize
Reading about this: Directory Submission - An Effective #DigitalMarketing Plan #FrizeMedia - https://lnkd.in/eRNKhF86 @Charlesfrize #biztips #Onlineadvertising #ghana #DigitalMarketingServices #onlinemarketing #searchengineoptimization #searchengines #localsearch
-
Jesse McFarland
Why do I Loooooooooove Case Sudies? Here are some stats... 1️⃣ 73% of B2B Marketers use case studies to improve lead generation... 2️⃣ 84% of B2B Marketers use case studies to improve brand awareness... 3️⃣ 72% of marketers say case studies increase engagement... 4️⃣ 91% of B2B marketers use case studies, which helps SEO... 5️⃣ 55% of B2B buyers rely more on content like case studies to make purchasing decisions... 6️⃣ 67% of B2B content teams create case studies to aid the sales process... 7️⃣ 89% of B2B marketers find that case studies lead to stronger customer relationships... 8️⃣ 79% of marketers allocate more than 10% of their total marketing budget to content... Case studies are more than just stories—they're proof of your expertise and a powerful tool to attract and convert leads. How are you using case studies to elevate your brand? 💡 Like my SEO insights? Repost and share! #SEO #casestudies
56 Comments -
Jomar Hilario -.....Increaser
Facebook Ad Buyers! What's the best email marketing tool I recommend for you? https://www.rfr.bz/lm8o3o5 *the veed.io watermark: I don't recommend this tool. It takes too long to edit anything. Try this one instead: https://www.rfr.bz/lm8o3o6
-
Chris Rudolph
Here's a common sales Mistake I see Digital Agencies making (and what to do instead): 🛑 Mistake: Not Asking For Permission To Follow-Up If the prospect says they will need some time to think about it or to talk to so, and so first, don't just leave the ball in their court. If you do, you'll spend a lot of time chasing. ⏯ Do This Instead: Ask To Contact Them In A Week If they agree, they are much more likely to take your call or respond to your message (because they committed to it ahead of time). This simple yet effective strategy increases conversions and dramatically cuts down on the chasing. ProTip: add this follow-up to your calendar as a reminder #digitalagencygrowth #agencyleadership #marketingtips
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Krista Moon in United States
-
Krista M.
-
Krista Moon
Owner of Gracious Guidance Christian Coaching. Coaching in, relationships, mindset, mental wellness and your Christian walk.
-
Krista Moon
--
-
Krista Moon
--
10 others named Krista Moon in United States are on LinkedIn
See others named Krista Moon
