Kara Peterson

Communications best practices apply to IR, just as they do for all strategic communications. Learn more about IR website essentials in the in-depth guide from PR Newswire ➡️ https://lnkd.in/e9wW2QaH #IR #InvestorRelations #Comms

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Whether thinking about your next role or your next hiring process, this promises to be an informative and impactful session!

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Results for Development has pioneered the use of Collaborative Learning to support locally led systems strengthening with great success — and now we're launching an open-source tool to better measure the impact of this powerful and cost-effective approach. This is what we do at R4D: We share what we learn so others can achieve results for development too. If you're not sure what we mean by Collaborative Learning — check out the online toolkit that was launched last year: https://lnkd.in/eHrfKqCa

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Tailor Your Funding Requests to Donors' Level of Receptivity The most receptive: ⏺ Living donors who have made estate commitments ⏺ Multiple major gift givers ⏺ Loyal annual givers of 15 years or more ⏺ Volunteers long-engaged in substantive activities (e.g. board membership) ⏺ Highly engaged in events and actives Moderately receptive: ⏺ Single major gift givers ⏺ Annual donors who have given 6 to 10 years, sometimes intermittently ⏺ Volunteers engaged for 3-5 years in occasional activities ⏺ Occasionally engaged in events in activities Lightly receptive: ⏺ Two recent and modest commitments ⏺ Attended a few events Where you would be wrong to assume receptivity to another funding request: ⏺ First time donors given little or nothing after their first commitment ⏺ Major donors who have not be contacted personally in a year or more ⏺ Someone who volunteered once or twice but never gave ⏺ Someone who attended one event Where you would be crazy to assume receptivity: ⏺ "Prospects" who have done none of the above Strategies that work best with each of these cohorts The highly receptive: ⏹ You can speak to the building blocks of organization because they are so much a part of it and trust in its ability to convert investment into impact The moderately receptive: ⏹ Conduct donor satisfaction interviews or survey's first The lightly receptive: ⏹ Interview or conduct survey to see how strongly they believe in your purpose, direction and leadership; the degree to which they feel they belong and if they see how their giving has bettered the lives of those you serve. Unsure of receptivity: ⏹ Interview or conduct survey asking to which cause or purpose they have been the most pleased and why, what has been their most and least satisfying giving experience, and their receptivity to volunteering. No indication of receptivity ⏹ Stop calling them prospects ⏹ Don't put them in portfolios ⏹ Look for other giving experiences as evidence of what they might be receptive to ⏹ Invite them to a substantive event that tracks with previous philanthropic interests Is this perfect? Hardly, but any effort to segment, experiment, and learn is much better than the spray-and-pray or assuming a "one size appeal fits all." Segmentation and customization are the beginnings of strategic philanthropic facilitation. Defaulting to the usual unimaginative tactical grind is wasteful and depleting for the organization and those engage in doing of that work, and good way to continue squandering your philanthropic potential.

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📢 Public health education is crucial in driving meaningful change and improving health outcomes. In my latest blog post for Raffetto Herman Strategic Communications, I dive into what makes a public health PR campaign truly effective. Hint: Three key components are 1) a multi-channel, multi-language approach, 2) strategic partnerships with trusted figures and organizations, and 3) patient-centric communication. 🌟 #publichealth #healthcarepr

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If employee volunteerism is part of your role, check out my latest article on how putting meaningful impact at the center of your programs will lead to more engagement among employees and community partners. #SocialImpact #EmployeeEngagement #Volunteerism #CSR

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Discovering "The Contemplative Morning" with Tray T.S. Deadwyler, CVM, CLC, CBC Deadwyler** 📚 Dive into the latest AmeriCorps Connections Podcast episode where we unveil Tray Deadwyler's "The Contemplative Morning." This episode not only covers Tray's remarkable journey through AmeriCorps and beyond but also introduces his book designed to guide leaders towards mindfulness and sustained impact. 👉 Whether you're a current AmeriCorps member, an alum, or someone passionate about mindfulness and leadership, this conversation offers valuable insights for everyone. Tray's advice on leadership, cultivating resilience, and his approach to daily contemplation can inspire us all. #MindfulnessInAction #LeadershipJourney #AmeriCorpsConnections https://lnkd.in/eHx9hVzz

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