About
After spending more than 25 years in tourism, working with destinations and travel…
Articles by Karyl Leigh
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Putting Petal to the Metal -Destination Marketing and the Rose Parade
Putting Petal to the Metal -Destination Marketing and the Rose Parade
By Karyl Leigh Barnes
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When Snowstorm Hits Toronto, Residents Flee & Warm Weather Destinations Win
When Snowstorm Hits Toronto, Residents Flee & Warm Weather Destinations Win
By Karyl Leigh Barnes
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What Happens When Destination Marketers & Economic Development Pros Partner to Promote A "Lifestyle"?
What Happens When Destination Marketers & Economic Development Pros Partner to Promote A "Lifestyle"?
By Karyl Leigh Barnes
Activity
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If you just hired a new PR agency, give them at least 3 months to show significant coverage results and momentum. It really takes that long to learn…
If you just hired a new PR agency, give them at least 3 months to show significant coverage results and momentum. It really takes that long to learn…
Liked by Karyl Leigh Barnes
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It’s such an honor to work with such incredible Colorado destinations on this important project… Colorado Tourism Office, Telluride Tourism Board…
It’s such an honor to work with such incredible Colorado destinations on this important project… Colorado Tourism Office, Telluride Tourism Board…
Liked by Karyl Leigh Barnes
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My play "And I Ate a Pear" won best script, best director and best actor in a monthlong competition that ended tonight. I've been a journalist for…
My play "And I Ate a Pear" won best script, best director and best actor in a monthlong competition that ended tonight. I've been a journalist for…
Liked by Karyl Leigh Barnes
Experience
Education
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Destinations International
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Recognized by the DMO industry as its highest educational achievement, CDME is an advanced educational program for experieinced DMO professionals seeking career advancement.
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Activities and Societies: Direct Marketing Educational Foundation's Collegiate Institute Graduate; Anderson University Student Senate Representative; Phi Lambda Sigma (Camarada) President; Campus Activities Board; Anderson University Marketing Association; Alpha Lambda Delta National Honor Society
Anderson University’s Falls School of Business “Outstanding Marketing Graduate”
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Accredited in International Marketing Communication by the International Advertising Association
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Licenses & Certifications
Volunteer Experience
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Public Relations & Communications Committee Co-Chair
Destinations International
- 2 years 2 months
Economic Empowerment
Destinations International strives to make members and their destinations successful. As the world's largest and most reliable resource for destination organizations, we inform, connect, inspire and educate our members with the goal to drive destination economic impact, job creation, community sustainability and quality of life through travel. This Task Force is committed to providing a consistent guideline for measuring the effectiveness and impact of communications efforts within destination…
Destinations International strives to make members and their destinations successful. As the world's largest and most reliable resource for destination organizations, we inform, connect, inspire and educate our members with the goal to drive destination economic impact, job creation, community sustainability and quality of life through travel. This Task Force is committed to providing a consistent guideline for measuring the effectiveness and impact of communications efforts within destination organizations.
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WTTC Members Taskforce
World Travel & Tourism Council
- Present 3 years 10 months
Economic Empowerment
The mission of the WTTC is to maximise the inclusive and sustainable growth potential of the Travel & Tourism sector by partnering with governments, destinations, communities, and other stakeholders to drive economic development, create jobs, reduce poverty and foster peace, security, and understanding in our world.
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IMM The Travmedia Summit Advisory Board
TravMedia
- Present 2 years 2 months
Economic Empowerment
The TravMedia Summit is the forum for the travel industry to connect and learn from influential leaders. Presented the day before IMM, this one-day conference brings together travel and tourism PRs, editors, and writers to inspire ideas, share insights and discuss the trends and challenges affecting our industry. DMOs, new and experienced PR professionals, hotel marketers, PR companies, senior travel editors, and freelancers attend each year to learn new concepts and perspectives.
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Membership Committee
Travel Media Association of Canada (TMAC)
- Present 5 years 9 months
Assist in advising, recruiting and approving membership applications for the Travel Media Association of Canada. TMAC is a Canadian not-for-profit association serving industry and media travel professionals. We cultivate relationships that result in relevant connections, comprehensive opportunities and successful outcomes. As an organization, we strive for inclusivity, openness and forward-thinking in the ever-changing travel industry environment.
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Eastern Chapter Board Treasurer
Society of American Travel Writers
- 8 years 11 months
Economic Empowerment
The Society of American Travel Writers represents more than 1300 professional journalists, photographers, and media relations professionals in North America. (North East Chapter December 2008-September 2012; Eastern Chapter September 2012 - 2017)
• Provide vision and direction for chapter
• Advise on policies and objectives for chapter
• Serve as principal accounting and financial officer
• Manage chapter finances, investments and cashflow -
Board Member
Sustainable Travel International
- 3 years 1 month
Environment
Sustainable Travel International is a non-profit founded in 2002, which harnesses the power of tourism to leave the world a better place. The organization builds partnerships, shares knowledge and enables tourism business and destination leaders to make better decisions through a suite of sustainability management solutions. In 2013 alone, Sustainable Travel International’s team worked with more than 35 destinations and 20 multi-nationals around the globe. As a member of the board, Karyl Leigh…
Sustainable Travel International is a non-profit founded in 2002, which harnesses the power of tourism to leave the world a better place. The organization builds partnerships, shares knowledge and enables tourism business and destination leaders to make better decisions through a suite of sustainability management solutions. In 2013 alone, Sustainable Travel International’s team worked with more than 35 destinations and 20 multi-nationals around the globe. As a member of the board, Karyl Leigh serves as a public relations strategist and advisor for the organization as it pursues its objectives and supports the tourism industry on its sustainability journey.
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Board Member
Camp Timberledge
- 12 years
Children
Camp Timberledge offers a summer, sleep-away, wilderness camping program at an affordable pricepoint where youth can learn more about God, themselves and others in the great outdoors. It is a ministry of the New York Conference of the Free Methodist Church, licensed by the State of Pennsylvania and a member of the Christian Camp and Conference Association.
• Provide vision and direction for non-profit summer camp and conference facility.
• Establish policies and objectives for Camp…Camp Timberledge offers a summer, sleep-away, wilderness camping program at an affordable pricepoint where youth can learn more about God, themselves and others in the great outdoors. It is a ministry of the New York Conference of the Free Methodist Church, licensed by the State of Pennsylvania and a member of the Christian Camp and Conference Association.
• Provide vision and direction for non-profit summer camp and conference facility.
• Establish policies and objectives for Camp Timberledge
• Approve annual budgets and insure the availability of financial resources to implement summer camp, conference and marketing programs
• Chair the marketing sub-committee for the summer camp program
• Provide performance measures to the New York Conference of the Free Methodist Church
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𝗧𝗵𝗶𝘀 𝘄𝗲𝗲𝗸 𝗺𝗮𝗿𝗸𝘀 𝗺𝘆 𝟳-𝘆𝗲𝗮𝗿 𝘄𝗼𝗿𝗸 𝗮𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝘆 𝘄𝗶𝘁𝗵 𝗕𝗮𝘃𝗮𝗿𝗶𝗮 𝗧𝗼𝘂𝗿𝗶𝘀𝗺! 🎉 Although the experiences…
𝗧𝗵𝗶𝘀 𝘄𝗲𝗲𝗸 𝗺𝗮𝗿𝗸𝘀 𝗺𝘆 𝟳-𝘆𝗲𝗮𝗿 𝘄𝗼𝗿𝗸 𝗮𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝘆 𝘄𝗶𝘁𝗵 𝗕𝗮𝘃𝗮𝗿𝗶𝗮 𝗧𝗼𝘂𝗿𝗶𝘀𝗺! 🎉 Although the experiences…
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Not to brag, but Bucks County was named the Number One Destination for Fall Foliage in the U.S. by Travel+Leisure. Pennsylvania does Fall the best…
Not to brag, but Bucks County was named the Number One Destination for Fall Foliage in the U.S. by Travel+Leisure. Pennsylvania does Fall the best…
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A successful tourism product does not depend solely on the U.S. Virgin Islands Department of Tourism; it is a collaborative effort between our…
A successful tourism product does not depend solely on the U.S. Virgin Islands Department of Tourism; it is a collaborative effort between our…
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Looking for an Assistant Director of Marketing & Business Development to join me at The Westchester in White Plains, NY. Great opportunity for a…
Looking for an Assistant Director of Marketing & Business Development to join me at The Westchester in White Plains, NY. Great opportunity for a…
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As PR professionals and marketers, do you like the show "Emily in Paris?" Personally, I do. But as a PR professional for decades, I never…
As PR professionals and marketers, do you like the show "Emily in Paris?" Personally, I do. But as a PR professional for decades, I never…
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I'm excited to announce that I have set sail on a new journey with the Marina del Rey Tourism Board as their Business Development Executive - ready…
I'm excited to announce that I have set sail on a new journey with the Marina del Rey Tourism Board as their Business Development Executive - ready…
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We had a blast learning and connecting with our Noble Studios’ friends, clients, partners and even former teammates last week at the U.S. Travel…
We had a blast learning and connecting with our Noble Studios’ friends, clients, partners and even former teammates last week at the U.S. Travel…
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🌟 Excited to share that I’ll be co-facilitating an insightful virtual roundtable tomorrow on the strategic alignment between influencer marketing…
🌟 Excited to share that I’ll be co-facilitating an insightful virtual roundtable tomorrow on the strategic alignment between influencer marketing…
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Last month I had the honor of moderating a panel on leveraging partnerships and social media to grow a brand at the Tourism Summit hosted by the U.S.…
Last month I had the honor of moderating a panel on leveraging partnerships and social media to grow a brand at the Tourism Summit hosted by the U.S.…
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