Justin Moore

Are CMOs becoming CAOs? CAO = Chief Advertising Officer. Looking at the new #Gartner survey of CMOs, paid media spending has gradually increased and has overtaken the spending on #Martech. While the survey also highlights that IT is getting more involved with Martech stack, its also a welcome sign that the budget may get split between #IT and #Marketing thereby giving some leeway to the already depleted #CMO budget. My only worry which is also in the long term will affect marketers is, what is the reason for a steady decline in marketing budgets? If you are a #marketer, you have something more to worry about beyond the budget cuts. And that's #GenAI.

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It had never occurred to me that "preventable hospitalizations" might be a flawed quality metric, but an article in Health Affairs just scorched that concept with data from a dozen different studies. More hospitalizations =/= worse care. >>One study from the Agency for Healthcare Research and Quality found that SDOH factors explain most of the variation in preventable admissions for many conditions. >>A VA trial showed that higher-quality ambulatory care actually led to more - not fewer - readmissions, as well as higher patient satisfaction scores. >>Other research suggests that using preventable hospitalizations as a performance measure can decrease care quality by creating an incentive to manage high-risk patients in the outpatient setting. https://lnkd.in/g9UbQArd

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🚀 Innovate for Impact, Not Hype Too many healthtech startups are dazzled by the latest technology trends. But real success comes from driving value-based outcomes. Here’s your roadmap: 🔍 Enhance Patient Outcomes 💰 Cut Down Healthcare Costs ⚙️ Boost Operational Efficiency Funding and contracts don’t come from flashy features—they come from proven results. Focus on what truly matters to your end users and stakeholders. 💡 Make value the core of your innovation strategy. #Healthtech #ValueBasedOutcomes #HealthcareInnovation #Efficiency #Innovation #Health

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Experience the power of Revenue Accelerator 3 - Share of Voice Accelerator at Multiplier AI to boost your brand's impact: 1⃣ 𝗗𝗼𝘂𝗯𝗹𝗲 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱’𝘀 𝗠𝗲𝗻𝘁𝗶𝗼𝗻𝘀 Increase brand visibility with twice the mentions across digital platforms. 2⃣ 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗧𝗼𝗽 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗢𝗽𝗶𝗻𝗶𝗼𝗻 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 (𝗗𝗢𝗟𝘀) Build trust and drive sales by engaging with influential DOLs. 3⃣ 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗺𝗽𝗮𝗰𝘁 Evaluate the effectiveness of your campaigns with detailed analytics. Elevate your brand's voice and influence in the market with RA3 at Multiplier AI. #multiplierai #healthcaremarketing #genai #pharmamarketing #healthcaremarketing #pharma #healthcare

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