Justin Keller

As GTM executives, we all know the pressure of driving top-line growth, but the real challenge lies in sustaining that growth by keeping our hard-won customers engaged and loyal over the long term. Balancing acquisition efforts with a laser focus on retention is no easy feat, especially when customer expectations are higher than ever, and the competition is just a click away. How do we ensure that our entire GTM team—marketing, sales, and customer success—is aligned to not just meet but exceed these expectations? These are the questions we tackle in our latest episode of The A2B Series with special guest Emmanuel Morgan of Cube. If you’re looking to turn retention from a challenge into a competitive advantage, this conversation could be the turning point for your strategy. #GTMStrategy #SaaS #CustomerRetention #Leadership #Growth https://lnkd.in/ey47a9wK

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7 billion years ago when Adam first join our team at Klue, we started a humble podcast for the competitive enablement category we were creating. I emphasize the word humble 😂. We learned as we went, improving little elements of the show each week - our editing, format, topics, how we promoted on social. Organically over time it turned into a real 🚩 flagship show for our company. But it needed a refresh. Competing used to be left to a dedicated CI or PMM team to own - but we see that growing 📈. From the C-suite through to sales reps - competitive strategy is relevant to everyone grinding and building a business - whether it's trying to win competitive deals, market share, or finding your angle to differentiate. So, we're stoked to re-launch ☕ Coffee & Compete ☕, our flagship show at Klue. This is the show that breaks down the news, gossip and tactics of competitive business strategy. If you’re in product marketing (or tbh anyone who’s interested in competitive strategy 🤷‍♀️) then tune in! A few things you can expect: 🗞 Competitive news of the day. Lots of hot stories and tactics to be shared from how real companies are making competitive moves, and the lessons to be learned. 😎 Hunter!!! Our very own superstar Competitive Enablement Manager is on a mission to close our very own competitive revenue gap. He'll be building in public and documenting everything we learn. 🧠 Oh, and more Klue experts and customers. We’re going to be joined by lots more Klue faces to talk about the competitive news and bring their wisdom to our audience. 📽 In-studio vibes. Our brand team balled out on a budget to build this set. This thing looks and feels like a million bucks (despite only costing a couple hundred). Our first episode is dropping on Aug. 8 so subscribe to Coffee & Compete anywhere you listen to your podcasts, video epis will be on Klue’s YouTube, and of course it’s all on the The Compete Network 👊

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If you want to drive impact and influence with your buyers, you want to surround them with the voices they already trust. That’s the simple explanation for the power of nearbound marketing. Including your partners in your GTM motion is a huge unlock for all parties involved. The power of ecosystem at work. At Vena Solutions, we’re focused on growth through this model and the future is bright. Orchestration for greater impact and scale through a combination of partner specialization and account based engagement, will leave you better prepared to withstand whatever comes in the future. Companies and GTM leaders leveraging these ecosystems at scale are driving: 1️⃣ More revenue 2️⃣ More customer delight 3️⃣ Happier sellers 4️⃣ More productive partners 5️⃣ Stronger bonds, both internally and in the market If it sounds too good to be true, that’s because it basically is 😉 If you’re interested in getting into the details, the team at Reveal just released an awesome resource. It’s a blueprint that can help you overlay your account-based segmentation and partner marketing strategy across all GTM teams AND the entire customer journey. Talk about a game changer… You can get a copy (for free!) at the link in the comments. #Nearbound #NearboundMarketing #Partnerships Isaac Morehouse Jessica Fewless Shawnie Hamer

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