Julia Monti

PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

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🌟 🧠 What is your communications superpower? Say it loud and proud in the comments... we all have something we're really good at and there's so much more to comms than most people even know! Mine? I'd say it's digging up the 'why,' the deeper meaning behind the company, the perspective, or the product. That's the real deal to me - the stuff I want to know about - what makes it so cool, different, or better, and why? Share yours below to power up our Thursdays! #comms #CWC #PR

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It's somewhat of a holiday for the H/Advisors Abernathy digital team as we published our second annual #SocialInTheCSuite report, where we examined nearly 55K social media posts to discover how #CSuite leaders are using digital mediums to connect with key stakeholders. There's a link below to download the full report, but a few of my favorite data points prove that: 🥇 If your senior leaders aren't yet on social media, they're behind their peers. 7 in 10 CEOs have at least one social media account, with best-in-class leaders sharing messages across multiple social channels. At this point, there has to be a strategic reason NOT to have senior leaders active on social media. 🥇 Only the most digital-savvy leaders are using social media to take a stand on social issues, with just 20% of CEOs posting on issues like conflicts in the Ukraine and Palestine, #DEI and reproductive rights. Leaders who do use social media to take a stand on critical issues can expect those posts to have a greater impact than those made in traditional media outlets (so it's kind of important to get it right). 🥇 The audiences that matter most in #executivecommunications are ABSOLUTELY engaged on social media, led by industry influencers, investors and policymakers. Even employees are engaged on social, as employee-related posts rank among the most liked, shared, and commented on when coming from senior leaders. So the old argument that "Our people aren't really on social media," can stay in 2010 where it belongs. It's not true - they're there and waiting to hear from their leaders. I hope you have as much fun reading the report as we did making it. Enjoy: https://bit.ly/4cVhN4c

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AI Killed Writing Tests So How Can You Evaluate Editorial Talent?

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What VALUE are you contributing? Check out the piece below by Josh Gilbert and share your thoughts.

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