Joseph Anthony

Amazon Prime Video extends streaming deal with WNBA Did you watch the Women’s March Madness? It seems someone inside Amazon Prime Video did and believed that extending their streaming deal with the WNBA for an additional two years. The WNBA draft is in a weeks time and Amazon is counting on the fact that consumers will want to watch the WNBA now that Iowa’s Caitlin Clark and others will be drafted by WNBA teams. Prime Video and the WNBA have signed a rights renewal deal, extending their partnership to the U.S. for 21 games per season, including the WNBA Commissioner's Cup Championship Game, for 2024 and '25 seasons. Prime Video partnered with WNBA for 2021 season, streaming 16 games. 2024 season, May 14-Sept. 19, will feature 40 games each, with financial terms not disclosed. The WNBA has renewed its deal amid a surge in interest in women's sports, with college stars like Caitlyn Clark and Angel Reese expected to attract new fans. WNBA chief growth officer Colie Edison expressed satisfaction with Prime Video's commitment to the WNBA, stating that the platform will continue to showcase world-class athletes during the regular season and Championship Game streaming. https://lnkd.in/g2eyzWRZ

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It’s that time of year again! Ryan Walker, our VP of Media Services, teamed up with Mary O'Brien from PMG (Nike, Sephora, Ralph Lauren’s digital AOR) to teach a room full of HBS and MIT Sloan students about the future of retail media. We had a bold vision for the students this year: 1. All media will become retail media 2. Most media will become programmatic media 3. AI will accelerate both of these trends as they collide with one another As the lines blur between traditional media and retail media, programmatic trading will drive smarter decisions and more efficient resource allocation. With PMG’s expertise in full-funnel media planning (investing $5B+ annually on behalf of incredible brands) & Momentum Commerce's deep Amazon know-how (driving $5B+ in Amazon sales to incredible brands) and our joint work together on a few awesome brands -- we’re seeing firsthand how this convergence is reshaping strategy for leading brands. Highlights for me: 1. Professor Ryan Walker dropping serious knowledge on a room full absolute smarty pantses. 2. 100s of MBAs digging into our homegrown Amazon Market Intelligence technology - Velocity - to plan future entrepreneurial ventures! 3. An amazing opportunity to collaborate with the agency I respect and admire the most - PMG. All in all, an incredible experience with incredible minds.

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With the 2024 presidential election just around the corner, political ad spending is set to hit a jaw-dropping $12 billion! While local TV is cashing in big time, digital out-of-home (OOH) is becoming a go-to option for political advertisers. Why? Digital OOH lets campaigns adapt quickly and target local audiences, which is super valuable for down-ticket races. Plus, with platforms like Meta facing challenges with ad tracking, we're seeing a rise in spending on X (formerly Twitter). It’s fascinating to watch how political dollars are shifting this election cycle! #PoliticalAdvertising #Advertising #DigitalOOH #Election2024

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As Suzanne Persechino says at #NextTV #NYCTVWeek, A+E Networks is “KPI agnostic”. They can drive foot traffic or clicks. But are keen to partner with advertisers to drive (and even guarantee!) outcomes. At Comcast Advertising they are using a suite of identity assets to ensure the desired HH is reached, per Carmela Fournier. And Stuart Schwartzapfel of iSpot.tv says everyone wants to understand the UNIQUE reach/ aspects of each platform — and good cross platform measurement should be able to diagnose that.

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There is an estimated $22 BILLION being lost in the programmatic supply chain according to the Association of National Advertisers. 💸 That's $22 BILLION that could be recovered and reinvested into growing brands! ID Comms' Digital Control™️ framework is helping advertisers recover wasted media investments and reinvest those dollars into driving brand growth. We focus on 3 essential tasks: 𝙏𝙧𝙖𝙣𝙨𝙥𝙖𝙧𝙚𝙣𝙘𝙮 into your spending to ensure every dollar is working for you. 𝙎𝙖𝙛𝙚𝙜𝙪𝙖𝙧𝙙𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙧𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 with high-quality, reputable ad placements. 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙞𝙣𝙜 your strategies for tangible brand growth, not just vanity metrics. The Results? 🎯 Confidence and control over your digital media investments, real brand growth, and clarity that puts you steps ahead of the competition. Are you taking control of your media investments? Find out today: https://lnkd.in/gnedht3p #BrandsDeserveBetter #IDComms #MediaBuying #MediaPartner #Agency #Media

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In a world saturated with digital noise, consumers crave authentic connection. From leveraging storytelling to championing social impact, humanizing your brand and demonstrating meaning is crucial. Join me with @femalequotient in the #EqualityLounge at #AWNewYork24 where we’ll share stories that resonate beyond the noise, ignite conversations that lead to action and create connections that make progress possible.

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