Jonathan Ehrlich

How I Package Deliverables for a Client ________________________________________ Being a graphic designer isn’t just about aesthetics; it’s about being a problem-solver for our clients. Our work isn’t just about making things look cool; it’s about translating their ideas into tangible solutions. The way we package our deliverables is like a roadmap for our clients, guiding them not just in what they’re buying, but how to use it effectively.

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Just had a new spot open up to do this course. There are 3 spots open. If you want to jump on board and learn how not to suck at being a Creative Director maybe this is for you. Details in the carousel below or send me a message and ask me a question. #creativity #creativecoach #advertising #creativedirector

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Being a good Creative Director involves more than being a good creative. There's much more to it, such as... Being a confident decision-maker. Mastering the art of picking the right ideas. Dodging arrows fired from all directions while defending the work. And so much more...all while maintaining a positive attitude with a smile. If you want to master the art of being a better Creative Director, whether you're in the role or aspire to be, then this course could be for you. It starts tomorrow - grab a spot before it does. More details are in the carousel below. #creativedirector #creativecourse #creativecoach

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Let everyone know that you are a designer at any chance you get. Telling everyone you are a designer is marketing. Think about it… What’s the first conversation most people have when they first meet? Them: What do you do for a living? You: I’m a such and such designer that does X and Y for Z. You’re now top of mind if they or others need what you do. What’s even better? If they themselves are facing challenges in a business they work for or own, you may have a qualified lead standing right there in front of you. Now, shift your conversation into a mini discovery session to gain more insight. Ask questions. Find out what hurts. If you feel confident you can benefit their business with your design services, let them know you have experience helping others with similar issues. After that... It’s up to you to prove that you can.

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Happening now! Panic Studio and State chatting about all things animation live on IG!! Info below.

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Really recommend this excellent long read by Elizabeth Goodspeed on the power and perils of the mockup for a bit of lunchtime reading. What I particularly loved is the way she shines a light on how mockups - mockups ffs - may have become yet another way of gatekeeping in the design industry. Has having the right mockup become just another secret handshake, or are they a helpful way for designers to show they are keeping up with trends, and should I be reskinning my work for the Autumn / Winter season? —— Some other points in the piece which chimed with me … - Mockup’s role in signaling insider knowledge to other creatives. (and boy don’t creatives just love a bit of that - the American Psycho comparison is well made here) - The impact of “mockup culture” on grads and juniors. Yes it can make spec and student work look more professional, but is this now just another hoop we’re asking new designers to jump through to get accepted? - The craft of fictional brands used to help model and sell each knew mock up release. Does this elevate these ‘fake brands’ as legitimate as pieces of design? After all, they are achieving their brief? (I confess I would love a Phaidon coffee table edition full of just these!)

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Simple contests are an effective way to engage your audience and encourage interaction. They can also foster a sense of community. 🏆 #DigitalMarketing #CommunityBuilding

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