“Joe is an amazing digital thought leader, both in the financial services space as well as general consumer attitudes around ecommerce. He transforms consumer insights into tangible digital interactions. Joe is highly collaborative and a great teacher.”
About
Digital pioneer with established history of being on the cutting edge of emerging…
Activity
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Scale the creation of your presentations, one-pagers, and more by automating the pulling of personalized text, charts, tables & images, and proving…
Scale the creation of your presentations, one-pagers, and more by automating the pulling of personalized text, charts, tables & images, and proving…
Liked by Joe Rueckert
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Hello, Network! I was impacted last week by the BDO Digital layoffs, and after 3.5 years as a Senior Consultant, I am ready for my next gig. I…
Hello, Network! I was impacted last week by the BDO Digital layoffs, and after 3.5 years as a Senior Consultant, I am ready for my next gig. I…
Liked by Joe Rueckert
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Us Gen Zers love a discount as much as the next person…. But brands need to do more if they want to win our hearts and our loyalty. Check out some…
Us Gen Zers love a discount as much as the next person…. But brands need to do more if they want to win our hearts and our loyalty. Check out some…
Liked by Joe Rueckert
Experience
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Licenses & Certifications
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IPA Eff Test Certificate
IPA (Institute of Practitioners in Advertising)
IssuedCredential ID ET21324 -
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Projects
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Financial Life - Content Strategy
See projectAs part of reaching a broader audience for financial planning, we created livestreamed Q&A sessions on Facebook. Instead of focusing on financial topics, we broadened to the life concerns people have as they near retirement. This episode focused on Healthy Aging. Another episode featured experts on the concerns of caregivers. People could ask questions via social platforms and have them addressed live by the experts.
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Purina Poultry: "Chick Flick"
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See projectThe business opportunity was to grow along with the category. Knowing social platforms were a pivotal touch point, we uncovered the insight that flock owners view their flock as part of the family. The "idea" was to enable more sharing by providing them a way to enhance how they share their chicken's personality online. Under budget and ahead of schedule, we designed and developed the "Chick Flick" app. Social sharing drove over 5 million earned impressions, surpassing targets.
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Social Search - LinkedIn API
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See projectUsing an emerging LinkedIn API, we created the ability for consumers to find an advisor based on their connections. If you "Search via In" tab, you can find an advisor based on your shared connections. Knowing financial advice is a referral based business, we moved "find an advisor" past simple zip-code (and impersonal) search to one based on your social graph.
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"AI is revamping the consumer landscape by offering brands tools and insights that drive efficiency and creativity. However, integrating AI into your…
"AI is revamping the consumer landscape by offering brands tools and insights that drive efficiency and creativity. However, integrating AI into your…
Liked by Joe Rueckert
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It is my deep honor to share that I will now serve as CEO of Vibrant Emotional Health. For decades, Vibrant has meaningfully transformed the mental…
It is my deep honor to share that I will now serve as CEO of Vibrant Emotional Health. For decades, Vibrant has meaningfully transformed the mental…
Liked by Joe Rueckert
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Humbled to work for a company and leaders who have embraced and supported a marketing transformation and investment in our brand. And very thankful…
Humbled to work for a company and leaders who have embraced and supported a marketing transformation and investment in our brand. And very thankful…
Liked by Joe Rueckert
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