About
Jodi is an accomplished leader with 30+ years of experience in developing, implementing…
Articles by Jodi
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While Pharma Worries About Amazon, These 10 Companies Are Already Transforming Healthcare
While Pharma Worries About Amazon, These 10 Companies Are Already Transforming Healthcare
By Jodi Amendola At this month’s JP Morgan Healthcare Conference in San Francisco, luminaries from across the…
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Contributions
Activity
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Lots of recent surveys on #Access issues... I tied many of them together in this article talking about (1) How bad access is right now (avg 38…
Lots of recent surveys on #Access issues... I tied many of them together in this article talking about (1) How bad access is right now (avg 38…
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🤩💠🤩The DHAI Summit -- A Truly Unparalleled Experience!!!🤩💠🤩 🙏Not even sure where to begin to thank you all.....for your help, support…
🤩💠🤩The DHAI Summit -- A Truly Unparalleled Experience!!!🤩💠🤩 🙏Not even sure where to begin to thank you all.....for your help, support…
Liked by Jodi Amendola
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Bubbling this eloquent post up by Patricia (Patty) Horoho. Thank you. Unity is powerful. When we fragment as a nation, people suffer needlessly…
Bubbling this eloquent post up by Patricia (Patty) Horoho. Thank you. Unity is powerful. When we fragment as a nation, people suffer needlessly…
Liked by Jodi Amendola
Experience
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Education
Volunteer Experience
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Active Member
National Charity League, Inc. (NCL)
Jodi has been an active member of National Charity League, Inc. (NCL), a non-profit organization committed to community service, leadership development and cultural experiences that fosters mother/daughter relationships in a philanthropic environment. Jodi and her daughter have participated in many rewarding activities including preparing and serving meals to expectant mothers living in transition housing at Maggie’s Place, serving meals at St. Vincent de Paul shelter, visiting with elderly…
Jodi has been an active member of National Charity League, Inc. (NCL), a non-profit organization committed to community service, leadership development and cultural experiences that fosters mother/daughter relationships in a philanthropic environment. Jodi and her daughter have participated in many rewarding activities including preparing and serving meals to expectant mothers living in transition housing at Maggie’s Place, serving meals at St. Vincent de Paul shelter, visiting with elderly residents at Westminster Village, and reading stories to children in transition housing at Family Promise.
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Board Member
Arizona Chapter of the Health Information Management Systems Society (AzHIMSS)
- 1 year 1 month
Health
Serves as chair of the AzHIMSS Marketing & Communications Committee, which supports the communication and outreach needs of the chapter. Oversees all communications activities, including managing the website, promoting events, coordinating with other chapter committees and performing outreach to existing and prospective chapter members.
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Judge
Healthcare Marketing IMPACT Awards sponsored by Advertising Age and Modern Health
- Present 8 years
Health
Judge for the 2016 Healthcare Marketing IMPACT Awards sponsored by Advertising Age and Modern Healthcare.
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Board Member
Arizona Friends of Foster Children Foundation (AFFCF)
Jodi has served on the board and participated in fundraising projects for the Arizona Friends of Foster Children Foundation. The organization funds activities, education and other needs that provide quality experiences to promote self-esteem and enrich the lives of children in foster care in Arizona.
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Founding Board Member
X2 Health Network
X2 Health Network (X2HN) is a not-for-profit exclusive executive women's health network that shares ideas, competencies and resources to improve healthcare leadership, policy and delivery.
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Board Trustee
Community Resource Council of Bergen County (CRC)
CRC is an active alliance of agencies and individuals with a commitment to promote the health and well-being of the people of Bergen County, NJ. The CRC has been providing free and confidential assistance to those in need for over 75 years. In addition her board position, Jodi served on multiple committees, spearheaded the organization’s second largest fundraising activity for many years and developed and implemented PR programs to promote the organization’s events and initiatives.
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Public Relations Committee Member
New Jersey Chapter of D.A.R.E. (Drug Abuse Resistance Education)
- Present 30 years
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Panel Participants
PERCH
- Present 7 years 9 months
Education
Participated in PERCH panel on "Go-to-Market Strategy & Sales into Health Systems" targeted at health tech startups. Event bit.ly/perchphx4 hosted by CO+HOOT.
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WBL is an exclusive group of 3,500 senior executive women in healthcare
Member WBL Foundation
- Present 7 years 3 months
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Board Member & Lead Marketing Committee
Help In Healing Home
- Present 6 years 1 month
Health
The Help In Healing Home Foundation at the Village at Mayo Clinic enables patients recovering from life-altering procedures such as organ, bone marrow, and stem cell transplants as well as cancer patients to enhance their healing process in a secure, warm, and compassionate environment. Its series of 4,900-square-foot Southwestern-style “casitas” can house up to 84 patients and their caregivers while offering a home-like environment that includes individual bedrooms and bathrooms, a living…
The Help In Healing Home Foundation at the Village at Mayo Clinic enables patients recovering from life-altering procedures such as organ, bone marrow, and stem cell transplants as well as cancer patients to enhance their healing process in a secure, warm, and compassionate environment. Its series of 4,900-square-foot Southwestern-style “casitas” can house up to 84 patients and their caregivers while offering a home-like environment that includes individual bedrooms and bathrooms, a living room, kitchen, dining room, library, and conversation pit. As an independent, 501(c)3 not-for-profit organization, the Help In Healing Home relies on private donors to continue its mission. For more information or to make a donation, visit: www.helpinghealinghome.org.
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Office Hours Volunteer
Vive Collective
- Present 1 year
Offer strategic counsel to start-up digital health companies.
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Board Member
Chilmark Research
- Present 9 months
Health
Provide insights and collaborate with an exclusive group of HIT industry advisors to foster growth and awareness of key initiatives and technologies.
Publications
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What's My Tagline: Exhibiting and Speaking at HIMSS - How to do it "Right"
HealthcareNOW Radio
See publicationSpoke with Carol Flagg, host of HealthcareNOW Radio about how vendors can maximize their visibility at HIMSS.
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Forbes Technology Council contributor
Forbestechcouncil
See publicationMonthly contributor of 600-900 word articles that focus on tech marketing and PR. Respond to ongoing interview questions on trending topics.
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Interview with Jodi Amendola, CEO at Amendola Communications
USA Weekly
See publicationProvided business advice.
Projects
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CTG Health Solutions Success Story
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• AC selected after an extensive industry agency search
• Proactive PR program includes bylined articles, media/analyst interviews, press releases, awards, and speaking engagements
• CTG Health Solutions attributes its recent increased visibility in the health IT market to AC’s integrated and aggressive PR and SM program that leveraged its deep relationships with major healthcare media outlets
• AC’s network of contacts has opened industry media doors resulting in a successful…• AC selected after an extensive industry agency search
• Proactive PR program includes bylined articles, media/analyst interviews, press releases, awards, and speaking engagements
• CTG Health Solutions attributes its recent increased visibility in the health IT market to AC’s integrated and aggressive PR and SM program that leveraged its deep relationships with major healthcare media outlets
• AC’s network of contacts has opened industry media doors resulting in a successful collaborative thought leadership program that continues to highlight the significant expertise and experience of CTG’s subject matter experts
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Dermacare Success Story
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PR program for national franchiser to help drive franchise sales.
Program results
-Secured top-tier media coverage: Front page of New York Times (with photo)
-Wall Street Journal ( 3 times in 2 months)
-Increased leads from 20 to 30 leads per week. 350 qualified leads from New York Times article
-Accelerated franchise sales: more than doubled operational clinics from 11 to 27 sites open and 110 sites contracted
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eHealth4AZ
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Description: Consumer awareness campaign that included strategic planning, brand development, public relations and social media
Program Deliverables
• Identity pieces (logo, domain name)
• Press releases (write/disseminate)
• Website production (site map, copy, design)
• Video production (series of 3)
• Content development/placement (articles, blogs, fact sheets, scripts, etc.)
• Ad campaign (copywriting, design, media buy; posters, radio, print, online)
• e-Blast…Description: Consumer awareness campaign that included strategic planning, brand development, public relations and social media
Program Deliverables
• Identity pieces (logo, domain name)
• Press releases (write/disseminate)
• Website production (site map, copy, design)
• Video production (series of 3)
• Content development/placement (articles, blogs, fact sheets, scripts, etc.)
• Ad campaign (copywriting, design, media buy; posters, radio, print, online)
• e-Blast campaign (template design, copywriting)
• Testimonials (identify/interview patients)
Program Results
• 17 million impressions in 1 month
• Placements in trade pubs, & local top-tier media
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Health 2.0
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Description: PR & social media program to secure conference attendees in short timeframe
Program Components
• Collaboration with The Office of the National Coordinator for Health Information Technology
• Bylined Articles
• Media Interviews
• Twitter Contest
• Blog Commentary Opportunities
• Leveraged LinkedIn Groups
Program Results
• 20-day contest amassed 800+ retweets
• Secured 20 new Twitter followers each day of contest
• Added 145 new Facebook "likes" in…Description: PR & social media program to secure conference attendees in short timeframe
Program Components
• Collaboration with The Office of the National Coordinator for Health Information Technology
• Bylined Articles
• Media Interviews
• Twitter Contest
• Blog Commentary Opportunities
• Leveraged LinkedIn Groups
Program Results
• 20-day contest amassed 800+ retweets
• Secured 20 new Twitter followers each day of contest
• Added 145 new Facebook "likes" in 2 months
• Increased Health 2.0's LinkedIn group members by 1,000 in 2 months
• Secured 1,566 conference attendees (50% gain, which exceeded goal of 20%)
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Health Catalyst Success Story
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Program: PR, Social Media & Content Marketing Program
Program Results:
- 88% conversion in qualified marketing leads
- 307% growth in website page views
- 293% growth in website visitors
- 610% growth in web traffic generated by social media
- 261% growth in natural SEO
- 70% growth in Twitter followers
Program Deliverables:
- 78 placements in trade publications and blogs
- 8 national media stories
- 13 bylined articles
- 60 blog posts
- 18…Program: PR, Social Media & Content Marketing Program
Program Results:
- 88% conversion in qualified marketing leads
- 307% growth in website page views
- 293% growth in website visitors
- 610% growth in web traffic generated by social media
- 261% growth in natural SEO
- 70% growth in Twitter followers
Program Deliverables:
- 78 placements in trade publications and blogs
- 8 national media stories
- 13 bylined articles
- 60 blog posts
- 18 client success stories/case studies
- 10 white papers/position papers
- 1 e-book
- Awards submissions (resulted in 10+ top industry honors)
- Executive training program (resulted in 3 media ops in the first month with digital influencers)
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McKesson Specialty Thought Leadership Program Success Story
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• Selected after in-depth healthcare/healthcare IT agency search of 10 national firms
• Positioned McKesson Specialty as a leading innovator and major player through national consumer/business/trade media coverage
• Drafted a series of compelling case studies
• Leveraged savings data and value-added educational content to build consumer and physician demand
• Provided strategic assistance for and promoted a conference and webinar that attracted regulators including CMS…• Selected after in-depth healthcare/healthcare IT agency search of 10 national firms
• Positioned McKesson Specialty as a leading innovator and major player through national consumer/business/trade media coverage
• Drafted a series of compelling case studies
• Leveraged savings data and value-added educational content to build consumer and physician demand
• Provided strategic assistance for and promoted a conference and webinar that attracted regulators including CMS representatives, physicians, pharma, industry influencers and national media
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Medicity Success Story
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• 6-year AC client
• Comprehensive PR campaign including press releases, bylined articles, interviews, case studies, speaking engagements, tradeshow presence and industry awards
• Strategic counsel for social media + blog pitching/coverage
• Advertising and lead generation program
• Integrated marketing and PR led to recognition as industry leader in HIE with 81% revenue growth in ‘08 and 91% increase in bookings in ‘09
• In 2010, company was acquired by Aetna for $500 million!…• 6-year AC client
• Comprehensive PR campaign including press releases, bylined articles, interviews, case studies, speaking engagements, tradeshow presence and industry awards
• Strategic counsel for social media + blog pitching/coverage
• Advertising and lead generation program
• Integrated marketing and PR led to recognition as industry leader in HIE with 81% revenue growth in ‘08 and 91% increase in bookings in ‘09
• In 2010, company was acquired by Aetna for $500 million!
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Physicians Interactive
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Description: PR program to drive market awareness
Program Results
• 95,000 downloads following launch of Omnio mobile app
• 42,000 website visitors, 70% were first time visitors
• 16 speaking opps/awards (HIMSS, Intel Security Keynote & HIT Men of the Year)
• 29 feature placements, including Fast Company profile
• 30+ press releases & 40 media placements
• Video features (Indy 500, Apple Conference, USAToday.com)
• Acquisition (by Merck’s Global Health Innovation…Description: PR program to drive market awareness
Program Results
• 95,000 downloads following launch of Omnio mobile app
• 42,000 website visitors, 70% were first time visitors
• 16 speaking opps/awards (HIMSS, Intel Security Keynote & HIT Men of the Year)
• 29 feature placements, including Fast Company profile
• 30+ press releases & 40 media placements
• Video features (Indy 500, Apple Conference, USAToday.com)
• Acquisition (by Merck’s Global Health Innovation Fund)
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RelayHealth
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Description: PR program promoting reimbursement of online physician/patient consultation (a “clinical webVisit”)
Program Results
• High-value PR coverage with a $2.5 million ad equivalency in 4 months
Wall Street Journal
New York Times
BusinessWeek
Newsweek
Forbes
Washington Post
NPR
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SHEA Commercial
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Program Description
• Promoted concept of office condos to small-to-mid-size business owners nationwide and positioned founder as industry pioneer of the concept.
• Implemented national and local PR/advertising programs to generate interest among business owners to purchase vs. lease office space.
• Developed all branding, marketing and collateral materials to bolster long-term viability of market segment and Shea’s leadership role.
Program Results
• Successfully positioned…Program Description
• Promoted concept of office condos to small-to-mid-size business owners nationwide and positioned founder as industry pioneer of the concept.
• Implemented national and local PR/advertising programs to generate interest among business owners to purchase vs. lease office space.
• Developed all branding, marketing and collateral materials to bolster long-term viability of market segment and Shea’s leadership role.
Program Results
• Successfully positioned start-up as the leader in new market category
• Significant growth
From one to 10 states
From three to 65 employees
From 10 to 75 projects -- exponentially increased sales activity
Honors & Awards
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Top Women in Healthcare for 2019 award finalist
PR News
The prestigious award recognizes the most innovative women in the healthcare public relations space. Jodi was singled out for her work leading and executing high-performing global communications campaigns for leaders in healthcare information technology, biotech and beyond.
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PR News Top Women in PR for 2017
PR News
Amendola Communications CEO and co-founder Jodi Amendola has been named to PR News’ list of the Top Women in PR for 2017. The prestigious award recognizes women executives who have made bold advances in managing crises, developing brand messages, protecting and building brand reputations, and creating content for digital platforms. Other honorees include PR executives from the world’s biggest public relations agencies, as well as communications leaders at some of the world’s best-known…
Amendola Communications CEO and co-founder Jodi Amendola has been named to PR News’ list of the Top Women in PR for 2017. The prestigious award recognizes women executives who have made bold advances in managing crises, developing brand messages, protecting and building brand reputations, and creating content for digital platforms. Other honorees include PR executives from the world’s biggest public relations agencies, as well as communications leaders at some of the world’s best-known companies, including Microsoft, T-Mobile, FedEx, Nissan, General Motors, GE, Southwest Airlines, Bayer and Samsung.
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The Top 50 Digital Health Entrepreneurs of 2024. https://lnkd.in/enirpjSY Happy to see a few friends, and #SteadyMD #HelloHeart and #OmadaHealth on…
The Top 50 Digital Health Entrepreneurs of 2024. https://lnkd.in/enirpjSY Happy to see a few friends, and #SteadyMD #HelloHeart and #OmadaHealth on…
Liked by Jodi Amendola
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Excited to be here in Denver for #SHSMD24 Can't wait to see everyone. Be sure to stop by the Hyatt lobby bar - aka Assembly Hall 7-8pm for a casual…
Excited to be here in Denver for #SHSMD24 Can't wait to see everyone. Be sure to stop by the Hyatt lobby bar - aka Assembly Hall 7-8pm for a casual…
Liked by Jodi Amendola
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Let's paint a picture everyone can admire with the Art of ABM Optimization. You have a blank canvas to create the stories that can captivate the…
Let's paint a picture everyone can admire with the Art of ABM Optimization. You have a blank canvas to create the stories that can captivate the…
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Stop searching for wheelchairs (or any other equipment) in your hospital. Tracking down lost equipment is a time drain on staff efficiency and…
Stop searching for wheelchairs (or any other equipment) in your hospital. Tracking down lost equipment is a time drain on staff efficiency and…
Liked by Jodi Amendola
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If you're attending HLTH USA visit us at Booth 4622 to see our newly launched #valuebasedcare platform!
If you're attending HLTH USA visit us at Booth 4622 to see our newly launched #valuebasedcare platform!
Liked by Jodi Amendola
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The rising cost of essential goods and services—like housing, healthcare, and education—has become a significant concern in today's economy…
The rising cost of essential goods and services—like housing, healthcare, and education—has become a significant concern in today's economy…
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Jodi Amendola
The shift towards consumerism in healthcare is undeniable, and organizations that embrace it will emerge as leaders in the healthcare ecosystem. Consumers are more motivated than ever to choose healthcare options that offer a better experience, higher quality of care, and greater value. Why does this matter? Aside from the benefits of improving care outcomes and consumer experience, a consumer-led strategy can yield significant financial gains for healthcare organizations through increased acquisition and retention rates, reduced administrative costs, and enhanced ratings. It's a win-win for both consumers and organizations alike. McKinsey & Company explores the latest trends in consumer healthcare behavior, considers responses, and identifies steps leaders can take to define a consumer-led strategy: 🍎 Trend 1: Consumers are spending more on health and wellness but are not satisfied and want more innovation. 📊 Trend 2: Consumers trust the healthcare industry with their data, but organizations underuse it. 💰 Trend 3: Consumers are actively shopping and making trade-offs. Looking to elevate your brand and drive meaningful impact in this consumer-centric healthcare landscape? Send me a message! Amendola Communications’ approach blends the best of traditional and new media marketing to deliver integrated communications programs that raises awareness, generates leads, and grows sales. https://lnkd.in/ggmtw7wn I #HealthcareInnovation #PatientSatisfaction #PatientEngagement #DigitalHealth
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Dr Rohit Jain, MD
I believe every #healthcare organization—#hospital, provider group, #pharmaceutical, managed care, startup—should aim to be at least 10% better every year. If we can each be 10% better— 10% more timely. 10% more effective. 10% more efficient. 10% more equitable. 10% more patient-centered. 10% less costly. And be 10% better every single year— Over time—the compounding improvement will lead to the real transformation we seek. Ten percent does not sound like a lot and improving the first 10% won’t be hard. Because we all know we have some easy opportunities in our sight. But the next 10 and the next 10 and the next 10 will test our ingenuity and our guile. Unlocking that extra 10% is going to require an improvement mindset. Obsession with detail: with getting the big and small things right 100% of the time. Humility: the ability to call your business ugly. Flexibility: the willingness to try new approaches or introduce new talent Perseverance: the ability to keep going even when things are hard. and most of all Accountability: the ability to take responsibility for outcomes and lead. Too many of us are preoccupied with defending the status quo when we *know* we can be better. Time to change our tune—and industry culture. #leadership #motivation #saudi #uae #saudiarabia #uaehealthcare #medicine #patientcare NMC Healthcare Cleveland Clinic Johns Hopkins Aramco Healthcare (JHAH) #apollohospitals #fortishealthcare #asterdmhealthcare #manipalhospitals
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Michelle O'Brien
I find it curious to watch this trend happening in Australia a few years after the US as our retailers, pharmacists, PHI’s and single disease platform as a service models think Telehealth is the new gold rush. Australia has a much smaller population and a consumer that is far more likely to spend $600 having their dogs teeth cleaned than investing in their own chronic health management because we grew accustomed to having a good healthcare system .Our attempt to get universal health care right with some passionate governments who wanted to deliver fair and equitable health had us all believing that healthcare should be free and that is the mindset of the health consumer these new entrants think they can disrupt. We have a relativly new government with the same vision waking up to the cost of not investing in prevention and early intervention and programs that deliver health equity so hopefully we will see some investment from them now so care is not further fragmented. Will we see all this hype of healthcare is the new gold so everyone jump on board and cash in fizzle out the same way we are seeing it happen in the US now? #disruption
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Jon Belsher, MD
Balancing labor supply with patient demand in healthcare is like solving a Rubik's Cube while riding a roller coaster. In a multi-site, multi-state retail healthcare operation, I faced the challenge of matching labor to demand – no easy feat in a post-Covid world where wages have soared. I tackled this by implementing a telemedicine system that allowed us to “beam” available physicians into busy centers in real-time. 📈 This approach not only reduced labor costs but also balanced patient volume, optimized labor productivity, and minimized windshield time for our doctors. Our centers saw shorter wait times, happier employees, and, most importantly, improved patient care. It's initiatives like these that have recently brought recognition of my efforts in leading transformative healthcare solutions. ✅ Follow me for more insights into strategic leadership and healthcare innovation and check out the Top 100 Innovators & Entrepreneurs announcement to learn more.
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