“Trusted Partner. Mentor. Leader. These are descriptions that come up frequently when talking about Jem and I enthusiastically echo these sentiments. Over the 10+ years that I have had the pleasure of knowing him, I have both seen & benefited from these qualities. Jems has a singular obsession with client success and has been in the trenches with me on my most challenging & rewarding initiatives. Jem consistently searches for and finds win-win solutions, and this partner-oriented approach allows him to quickly gain the trust of executive management. Jem is the first person I call when I am looking for a strategic partner, and it is my absolute pleasure to write this long overdue endorsement.”
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The incredible Bobby Jones once said, “Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks…
The incredible Bobby Jones once said, “Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks…
Liked by Jem Ripley
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Thank you, Tom Scrivener, for joining our LGBTQ+ Executive Leadership call! You can always count on Tom, my friend and colleague and our Bank of…
Thank you, Tom Scrivener, for joining our LGBTQ+ Executive Leadership call! You can always count on Tom, my friend and colleague and our Bank of…
Liked by Jem Ripley
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Thrilled to announce that Publicis Groupe has acquired Mars United Commerce, the world's largest independent commerce marketing company! This…
Thrilled to announce that Publicis Groupe has acquired Mars United Commerce, the world's largest independent commerce marketing company! This…
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Even my kids think this is cool! The power of sports is real…and it was on full display in Paris the past few weeks at the Olympics. People from…
Even my kids think this is cool! The power of sports is real…and it was on full display in Paris the past few weeks at the Olympics. People from…
Liked by Jem Ripley
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Inspired is an understatement. With Cannes Lions behind us, I've been reflecting (and recovering) from a week packed with insights, impactful work…
Inspired is an understatement. With Cannes Lions behind us, I've been reflecting (and recovering) from a week packed with insights, impactful work…
Shared by Jem Ripley
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Great to see incredible work from Digitas and Align Technology awarded at these industry shows. Catch Raj and I on Thursday in Cannes at Pinterest…
Great to see incredible work from Digitas and Align Technology awarded at these industry shows. Catch Raj and I on Thursday in Cannes at Pinterest…
Shared by Jem Ripley
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Nina Nolan Rouse
There are some good, practical mental models for generative AI highlighted in this article. “Imagine building an IKEA cabinet and hearing your assistant say you’ve placed a panel backward and directing you to page 7 of the manual. Or, imagine your Blue Apron assistant narrating the recipe while monitoring the pot on the stove and telling you what to do with the next ingredient it sees on your chopping board.”
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Bill Day
Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing
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Jo Kinsella
As the exclusive partner of NBCUniversal, delivering ads across linear and digital TV for the 2024 Paris Olympics, XR Extreme Reach leveraged our AI-powered asset analysis to identify key trends around skin tone and gender representation in this year’s ads. Skin Tone Representation: Darker skin tones were featured in 38% of Olympic ads, surpassing the industry benchmark and the overall US TV ad average of 28% for the first half of the year. Gender Representation: While we celebrate gender parity among athletes and in prime time coverage, women’s representation in ads fell slightly short at 40%, 3% less than the industry benchmark. These findings underscore the power of data-driven insights in driving positive change. We’re committed to enabling brands to unleash their creative intelligence to create more inclusive and impactful campaigns. Read more here: https://bit.ly/3MdDAsG #CreativeIntelligence #Advertising #Paris2024 #XR
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Bobby Munchel
Magnite's CEO, Michael Barrett, recently spoke about the benefits of Clearline and how it's directly integrated into platforms like MediaOcean to help clients execute better. In a recent interview with BeetTV, Barrett highlighted Clearline's progress and the evolution of SSP. To learn more about how Clearline can benefit your business, check out the link below. [Link to article]
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Hugh Scallon
✅🖥️ LA Times (5/18): “Advertising executives who entered Radio City Music Hall on Monday for NBCUniversal’s upfront presentation were greeted by an orchestra playing the familiar themes of the network’s landmark shows, such as “Law & Order” and “NBC Nightly News.” It was a nod to broadcasting’s rich history, which for the rest of the week would be relegated to the distant past. Streaming video now makes up 37% of U.S. television viewing, better than either broadcast or cable TV, according to Nielsen data. The May presentations by media companies, meant to entice advertising sales commitments for the 2024-25 TV season, reflected the shift, with Amazon’s Prime Video and Netflix joining the in-person annual festivities for the first time. Ad buyers had to leave their ride shares and walk down FDR Drive on Manhattan’s Lower East Side to join the overflow crowd gathered for Amazon’s presentation, which opened with a performance by Alicia Keys, followed by appearances from Will Ferrell, Reese Witherspoon and Jake Gyllenhaal. Across town, Netflix exhibits re-created sets from “Bridgerton,” “Squid Game” and “Wednesday.” At its reception, the streamer served food from chefs featured on its cooking shows. Competitors did not let Netflix slide on the reversal of its original opposition to running ads with its programming. “Remember when Netflix thought they were above all this?” ABC late-night host Jimmy Kimmel asked in his annual monologue at the Walt Disney Co.’s presentation at the Javits Center. “They came in, destroyed commercial television and now, guess what they want to sell you Commercials on television.” ⬇️ #streamingtv #ctvadvertising #upfronts #newfronts https://lnkd.in/e8CH8JCj
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