Jeffrey Eisenberg

By New York Times Bestselling Authors , "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.

By using Buyer Legends in your organization you will:

• Improve communications - Your whole team will see and understand both the bigger picture and the important details
• Improve execution - You will turn big… Show more

By New York Times Bestselling Authors , "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.

By using Buyer Legends in your organization you will:

• Improve communications - Your whole team will see and understand both the bigger picture and the important details
• Improve execution - You will turn big directives into purposeful and more effective actions
• Improve testing. You will understand how to plan and implement more effective and impactful tests
• Make more money. You will see improved conversion rates that make the up-front planning worth the time and effort

After reading this, you will have more insight as to why your marketing execution may not be meeting expectations and why your team might be struggling to “get it.” You will learn how to communicate your brand's story intent and the responsibility of each critical touch point within every level of your organization, from the boardroom to the stockroom.

The Buyer Legends process IS one of the final pieces of a complex puzzle that has been missing from most modern marketing efforts.

Wouldn't you like to have an edge in turning your brand into a legend? Show less

By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.

By using Buyer Legends in your organization you will:

• Improve communications - Your whole team will see and understand both the bigger picture and the important details… Show more

By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.

By using Buyer Legends in your organization you will:

• Improve communications - Your whole team will see and understand both the bigger picture and the important details
• Improve execution - You will turn big directives into purposeful and more effective actions
• Improve testing. You will understand how to plan and implement more effective and impactful tests
• Make more money. You will see improved conversion rates that make the up-front planning worth the time and effort

After reading this, you will have more insight as to why your marketing execution may not be meeting expectations and why your team might be struggling to “get it.” You will learn how to communicate your brand's story intent and the responsibility of each critical touch point within every level of your organization, from the boardroom to the stockroom.

The Buyer Legends process IS one of the final pieces of a complex puzzle that has been missing from most modern marketing efforts.

Wouldn't you like to have an edge in turning your brand into a legend? Show less

By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.

By using Buyer Legends in your organization you will:

• Improve communications - Your whole team will see and understand both the bigger picture and the important details… Show more

By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.

By using Buyer Legends in your organization you will:

• Improve communications - Your whole team will see and understand both the bigger picture and the important details
• Improve execution - You will turn big directives into purposeful and more effective actions
• Improve testing. You will understand how to plan and implement more effective and impactful tests
• Make more money. You will see improved conversion rates that make the up-front planning worth the time and effort

After reading this, you will have more insight as to why your marketing execution may not be meeting expectations and why your team might be struggling to “get it.” You will learn how to communicate your brand's story intent and the responsibility of each critical touch point within every level of your organization, from the boardroom to the stockroom.

The Buyer Legends process IS one of the final pieces of a complex puzzle that has been missing from most modern marketing efforts.

Wouldn't you like to have an edge in turning your brand into a legend? Show less

By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.

By using Buyer Legends in your organization you will:

• Improve communications - Your whole team will see and understand both the bigger picture and the important details… Show more

By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.

By using Buyer Legends in your organization you will:

• Improve communications - Your whole team will see and understand both the bigger picture and the important details
• Improve execution - You will turn big directives into purposeful and more effective actions
• Improve testing. You will understand how to plan and implement more effective and impactful tests
• Make more money. You will see improved conversion rates that make the up-front planning worth the time and effort

After reading this, you will have more insight as to why your marketing execution may not be meeting expectations and why your team might be struggling to “get it.” You will learn how to communicate your brand's story intent and the responsibility of each critical touch point within every level of your organization, from the boardroom to the stockroom.

The Buyer Legends process IS one of the final pieces of a complex puzzle that has been missing from most modern marketing efforts.

Wouldn't you like to have an edge in turning your brand into a legend? Show less

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this… Show more

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Show less

"We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered… Show more

"We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control." ―David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute Show less