About
Jeff Rosenblum is an author, documentary filmmaker, agency founder, and industry…
Articles by Jeff
Activity
-
I love this fundamental guidance from the great Dan Lyons!!
I love this fundamental guidance from the great Dan Lyons!!
Shared by Jeff Rosenblum
-
I know it is easy to be skeptical about #brandstorytelling. 🔹 Is what you are watching just dressed up PR? 🔹 Can a #purpose driven company truly…
I know it is easy to be skeptical about #brandstorytelling. 🔹 Is what you are watching just dressed up PR? 🔹 Can a #purpose driven company truly…
Liked by Jeff Rosenblum
Experience
Education
Publications
-
Friction
powerHouse Books
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental…Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition. -
The Naked Brand
Film Buff
When's the last time you bought a new product only to find you've been duped by slick but misleading advertising? Over the past century corporations have had incredible influence on the world we live in, taking free reign to pollute, collude and mislead mass populations. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, big brands are realizing they can no longer pull the wool over our eyes. The Naked Brand looks at the Don…
When's the last time you bought a new product only to find you've been duped by slick but misleading advertising? Over the past century corporations have had incredible influence on the world we live in, taking free reign to pollute, collude and mislead mass populations. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, big brands are realizing they can no longer pull the wool over our eyes. The Naked Brand looks at the Don Drapers of today and how they are changing the world - looking great isn't enough. It's time to actually be great. A FilmBuff Presentation.
Honors & Awards
-
iMedia's Small Agency of the Year 2013
iMedia
-
iMedia's Agency of the Year 2012
iMedia
-
Webby Award Nominee
Webby's
-
iMedia 25 Internet Marketing Leaders and Innovators
iMedia Connection
The annual list of cutting-edge creatives, strategists, and technology innovators with big ideas, who get results and collaborate openly to push internet marketing forward.
http://www.imediaconnection.com/iMedia25/2012/People/Jeff-Rosenblum/
Recommendations received
-
LinkedIn User
1 person has recommended Jeff
Join now to viewMore activity by Jeff
-
The second day of our Brand Summit in Montreal was so much fun. In the morning, we were treated to a presentation by DeAngelo Burse entitled…
The second day of our Brand Summit in Montreal was so much fun. In the morning, we were treated to a presentation by DeAngelo Burse entitled…
Liked by Jeff Rosenblum
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Jeff Rosenblum in United States
-
Jeff Rosenblum
-
Jeff Rosenblum
Active Investor
-
Jeff Rosenblum
-
Jeff Rosenblum
Founding Partner at Rosenblum & Reisman, Attorneys at Law
51 others named Jeff Rosenblum in United States are on LinkedIn
See others named Jeff Rosenblum