Jayde I. Powell

👉🏼3 Influencer Marketing best practices your brand should be applying: 💫 Diversify Your Influencer Pool: Prioritize diversity and inclusion. Inclusive ads double purchase intent and 59% of consumers prefer brands that support diversity. Not only show a variety of body types and skin tones, work with creators that aren't in your brand's comfort zone. 🤳🏽 Co-Create with Influencers: Go beyond feedback—build product lines together. Launch co-branded collections, especially around initiatives like sustainable fashion or size inclusivity. 📲 Repurpose Influencer Content: Maximize the impact of UGC across all channels: 🌱 Organic Social: Blend seamlessly into feeds for high engagement. 💰 Paid Social: Use Instagram Partnership Ads for better purchase outcomes. 💻 Website: Humanize your site with IGC to boost conversions. 📧 Email: Keep emails relevant relevant to all the different segments you’re targeting Boost your brand with these best practices! 🌟 #FashionMarketing #InfluencerTips #InclusiveFashion #IGC #BrandGrowth

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🗓️ TODAY: Black Consumers: Best Practices to Supercharge Brand Love One-third of Black Americans say that they will stop using or buying from a brand whose advertising lacks racial and ethnic diversity. Due to the segment’s size, growing purchasing power, and incredible influence on trends, Black consumers offer a growth opportunity for brands. Are your campaigns engaging enough for these dynamic and diverse consumers? Join Collage Group in partnership with the Insights Association as we share how your brand can drive brand love among Black American consumers. This webinar will review the tools necessary to develop more efficient general market campaigns, as well as more effective dedicated activations for greater financial impact. Register: https://lnkd.in/gi6nMD_Q

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💥 Campaign Highlight: Black Girl Digital x Subaru Crosstrek Launch BGD Responsibility: Campaign strategy, Creative strategy, Influencer Procurement, Campaign Management, Pricing & Packaging, Influencer Brand Lift Study, and Wrap Report Vertical: Auto 🤔 Why Black Girl Digital? Effective campaign strategy, authentic integrative creative approach, fair pricing and packaging, and campaign insights leading to incremental spend. We execute & deliver! 😎 1x REEL Post Organic Insights (reflects this one post, not the full campaign)  Views: 137,000+ Reach: 129,000+ Initial Plays: 122,000+ Replays: 15,000+ Watch time: 300hrs 44mins 44 sec Like: 2,923 Comments: 74 Shares: 59 Saves: 114 😱 Total Campaign results:  Booked Impressions - 300k | Delivered Impressions - 1.4M  Average Engagement Rate: 4.3% 💟 Purpose and performance with Black Girl Digital! Book a discovery call https://lnkd.in/eF_knByJ Request a case study at [email protected]  See full post https://bit.ly/get_moefit 

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Read the article below for our take on the potential TikTok ban!

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Why UGC? 🤔 It’s all about authenticity, high engagement and stronger social proof! Top brands know the power of working with creators and the results speak for themselves. 📈 After partnering with hundreds of brands and countless creators, we’ve seen firsthand the impact UGC can have. Want to dive deeper? Check out our breakdown of UGC benefits we’ve seen for brands.👇 https://lnkd.in/dgK8CCMg

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Did you know roughly 72.5% of Meta's active monthly users are monetizable through advertising? 💸 Running ads on social is key to studio marketing, revenue, and lead conversions—and industry expert Tim Tullis of Studio Scale knows how to help you maximize your Meta impact (and your Walla Meta integration). Join Laura and Tim next Thursday for a workshop and webinar where we will walk through Meta advertising, best practices, and practical applications—plus share Walla software marketing tips. Register now to attend live (and to receive a recording): https://lnkd.in/gnPz_EEG

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