About
Results-driven, holistic business leader with 10 years experience building and growing…
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How do you know that you're a great fit for brand marketing? I think one sign is that you really love this moment. The moment you walk into a store…
How do you know that you're a great fit for brand marketing? I think one sign is that you really love this moment. The moment you walk into a store…
Liked by Jason McAlpin
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We're excited! To have not one, not two but three titles listed. It is an honor. Go and check them out on any streaming platform. 📺…
We're excited! To have not one, not two but three titles listed. It is an honor. Go and check them out on any streaming platform. 📺…
Liked by Jason McAlpin
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After being in Athletics at The University of Maryland for 26 years, I couldn't be more proud or excited for my new role and the tremendous impact I…
After being in Athletics at The University of Maryland for 26 years, I couldn't be more proud or excited for my new role and the tremendous impact I…
Liked by Jason McAlpin
Experience
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Education
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University of North Carolina at Chapel Hill
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Activities and Societies: Consortium for Graduate Study in Management Fellow
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Activities and Societies: Varsity Basketball Team National Society of Collegiate Scholars
More activity by Jason
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Although I did not go to an HBCU, I am incredibly proud to be part of creating and producing this historical piece! "If I ain't SWAC & MEAC, who is?"…
Although I did not go to an HBCU, I am incredibly proud to be part of creating and producing this historical piece! "If I ain't SWAC & MEAC, who is?"…
Liked by Jason McAlpin
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That’s a wrap for this chapter! It was an incredible nearly 8 year run at Target. I learned a ton, evolved my perspective on leadership and learned…
That’s a wrap for this chapter! It was an incredible nearly 8 year run at Target. I learned a ton, evolved my perspective on leadership and learned…
Liked by Jason McAlpin
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We’re excited to see Young King Hair Care, an Amazon Launchpad member, featured on Amazon’s This Is Small Business podcast. In this episode, we…
We’re excited to see Young King Hair Care, an Amazon Launchpad member, featured on Amazon’s This Is Small Business podcast. In this episode, we…
Liked by Jason McAlpin
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Some things I can’ forget, but I know that I am blessed! Lord, you know I try my best! Grateful for our 2022 Telly Awards! Trust the process! #f1…
Some things I can’ forget, but I know that I am blessed! Lord, you know I try my best! Grateful for our 2022 Telly Awards! Trust the process! #f1…
Liked by Jason McAlpin
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One of the many things I loved about my career chapters with Accenture and The Coca-Cola Company is that my roles were multi-faceted across brands…
One of the many things I loved about my career chapters with Accenture and The Coca-Cola Company is that my roles were multi-faceted across brands…
Liked by Jason McAlpin
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Another one! We are so honored to be featured in Inc. Magazine! This has not been overnight. We just get up everyday and get a little better than…
Another one! We are so honored to be featured in Inc. Magazine! This has not been overnight. We just get up everyday and get a little better than…
Liked by Jason McAlpin
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I am proud to share I have joined OnBoard as a Member. Celebrating its 30th Anniversary this year, OnBoard is a pioneer in its nonprofit mission of…
I am proud to share I have joined OnBoard as a Member. Celebrating its 30th Anniversary this year, OnBoard is a pioneer in its nonprofit mission of…
Liked by Jason McAlpin
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I'm honored and excited to be invited to judge the Association of National Advertisers In-House Excellence Awards. Good luck to all the entrants!
I'm honored and excited to be invited to judge the Association of National Advertisers In-House Excellence Awards. Good luck to all the entrants!
Liked by Jason McAlpin
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Left my corporate job to chase my dreams and 2 years later, my name and company was mentioned by one of THE most influential corporations in this…
Left my corporate job to chase my dreams and 2 years later, my name and company was mentioned by one of THE most influential corporations in this…
Liked by Jason McAlpin
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Back again with another #prouddad moment!! I wanted to recognize my daughter, Kayli Joy, both for being chosen by The Walt Disney Company as a Disney…
Back again with another #prouddad moment!! I wanted to recognize my daughter, Kayli Joy, both for being chosen by The Walt Disney Company as a Disney…
Liked by Jason McAlpin
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Scott Howe
The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!
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Nikki Little
There is so much I love about the book How Champions Think: In Sports and in Life by Dr. Bob Rotella - but it really hits home if you did/do play sports, your kids play sports and/or you're in a leadership role. Drawing insights from the book, I put together common themes and recommendations for leaders who want to create a champion mindset to empower themselves and their teams in my latest Forbes Communications Council article. I hope comms/marketing leaders find this helpful. And if you ever want to nerd out about the concepts in this book or the power of the mind/body connection, you know who to contact. 😊 https://lnkd.in/gZMvZyKb #marketing #communications #leadership #leaders
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Lindsay Lee Myketey
📊 In the fast-paced marketing world, blending data with creativity can feel like a balancing act. Are you navigating this journey, too? You’re not alone. Cella's latest read explores how data-driven decision-making is transforming the way we approach marketing and creativity. Discover insights on striking the perfect harmony between numbers and innovation to drive impactful results. ✨ https://lnkd.in/ejJiS9mH #MarketingStrategy #Cella #RandstadDigital
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Chris Friedrich
We spent the weekend at the baseball diamond, it made me think how sports relates to business: ⚾ 🧢 - Agility is key. Just as athletes adjust mid-game, marketers must pivot quickly to evolving trends. - Authenticity matters. Genuine storytelling fosters connections with audiences, akin to the passion of sports narratives. - Omni-channel Presence is crucial. Like athletes dominating different fields, brands engage audiences across channels. - Data-driven Insights are essential. Marketers, like coaches analyzing game stats, leverage data for strategic decisions. - Exceptional Experiences are a must. Creating memorable customer experiences fosters loyalty, akin to fan excitement. #Sports #Business #Marketing #Agility #Authenticity #Omnichannel #DataInsights #CX #Sustainability
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