Jasmine Anderson Taylor

Retail media is the fastest growing advertising channel, but it’s full-funnel value is often overlooked. In reality, there’s way more to #retailmedia than ROAS.   Our new report, “The ROAS Trap” examines the full range of metrics and KPIs beyond conversions that marketers can use to understand just how much their spend is paying off throughout the funnel: https://bit.ly/4bmzs4w   This guide will help you redefine retail media success with data from over 44k retail media campaigns and survey results from brand leaders around the world.

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Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

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AI Video will change the way brands approach video marketing. My thoughts in the article below.

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A recent release by #Shopsense caught my eye: they're leveraging AI to transform TV content into personalized, instant shopping experiences. This reduces the friction we typically experience with product discovery and purchase post TV ad-exposure. The Second Screen: A New Frontier for Retail Media?   This got me thinking about the convergence of TV and mobile commerce, and I was surprised to learn that 85% of Gen Z embrace second-screen viewing. It's no wonder we're seeing this shift!   It's a refreshing break from the usual "TV is dying" narrative. Instead, we're witnessing a beautiful fusion of TV's visual impact with the immediacy and addressability of digital platforms, all while leveraging the product discovery and availability of retail media. This delivers true content-to-commerce experiences.   It's a win-win-win scenario:   Brands: Gain new opportunities to capture attention and drive sales. Users: Enjoy faster, more seamless access to products, fueling those impulse buys. Networks: As John Halley, President of Paramount Advertising, aptly put it, "TV is no longer just a top-of-the-funnel awareness generator. It is a 1:1 vehicle that brings the full funnel to the living room."   The future of retail is undeniably frictionless and viewer-centric. AI-powered solutions like Shopsense are just the beginning, showcasing the vast potential for innovation in this space. As the lines between entertainment and commerce continue to blur, the advertising industry must adapt and embrace this new frontier.   #RetailMedia #SecondScreen #AI #Ecommerce #Innovation #ShoppableTV #Commerce

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Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/eWWh3cGk

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𝐒𝐲𝐧𝐭𝐡𝐞𝐬𝐢𝐬 & 𝐭𝐡𝐞 𝐫𝐮𝐥𝐞 𝐨𝐟 𝟑 GTM leaders and practitioners must analyze large amounts of market, product, and customer data for informed decision-making. They also need to communicate these decisions to key stakeholders and inspire action. While AI can help digest and structure this information, a human in the loop is still necessary for decision-making and effective communication with stakeholders. This is where synthesis and the rule of 3 come into play. 𝐖𝐡𝐚𝐭 𝐚𝐜𝐭𝐢𝐨𝐧𝐬 𝐜𝐚𝐧 𝐈 𝐭𝐚𝐤𝐞? 💡 𝐒𝐲𝐧𝐭𝐡𝐞𝐬𝐢𝐬: Set aside a regular time slot at the end of every day to process all the information from meetings, reports, emails, customer discussions, etc. Look for key themes in the data and all the notes. Align them with your and your company's core priorities and decide which ones to filter out. Then, distill it down to the core concepts. (Pro tip: Keep an rolling doc on these themes, and use it as a source for performance reviews or planning later!) 3️⃣ 𝐑𝐮𝐥𝐞 𝐨𝐟 𝟑: As one of the fundamental rules of great presenters, the rule of three encourages communicators to present their messages and takeaways in groups of three. Why three? This number is large enough to encapsulate multiple concepts, yet small enough for the audience to remember. If you are new to this, practice this rule in everyday communication with your spouse, family, and friends when summarizing a story or describing a vacation. Sometimes my family teases me when I add a filler third point just to reach three 🙂 Don't force it, not everything needs to be in 3's.

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