Janelle Leeson

🐾 How copywriters help busy veterinary practices create trust between their social media followers and customers: Whether you’re a new or established veterinary practice, building trust is key to creating healthier pets. Not only does the trust of a pet matter, but their owner’s trust should be top priority. Without trust from pet owners, it’s unlikely you’ll increase your income and help pets who need you. Here’s how a copywriter can help boost trust with your veterinary practice. 1. Create Stories That Grip Your Customers - Pet owners love to hear stories of success with therapies, treatments, and annual health check ups. Your copywriter can give them an honest, vivid, and powerful story that drives action. 2. Create Deeper Customer Relationships - Copywriters are alpha dogs at getting to the mind and heart of your customer. By doing so, they can increase the relationship making it easier to gain customer loyalty. 3. Reduce Fear - Pet owners are terrified of living a horror story at your vet office. However, honest, and compassionate copywriting will eliminate fear. You’ll also boost their confidence and help them feel empowered by choosing to take their pet to your veterinary practice. Need a copywriter to help grow trust at your veterinary practice? Send me a connect, I’d love to work with you! #marketing #copywriter #copywriting #copywritingservices #pets #petindustry #veterinary #veterinaryclinic #veterinarypractice #veterinaryhospital

1

Wahnt halp editting you’re cahpy? Writer's tip: change the font in the document you're reviewing and enlarge the font size - your brain will view/review the copy as new and any mistakes will be more obvious. 

1

🌿 “Awareness has been the key driver. People still like cannabis and alcohol, but consumers are now realizing hemp-derived cannabinoids are just as good as any other cannabinoid.” - Glenn McElfresh The hemp beverage market is experiencing a remarkable transformation. Here’s why awareness is changing the game: 1. Consumer Education: As consumers become more educated about the benefits of hemp-derived cannabinoids, they’re increasingly opting for these products. Hemp beverages, which can be psychoactive, are gaining popularity due to their ability to offer similar benefits to traditional cannabis products, appealing to both recreational and wellness-focused consumers. 2. Health and Wellness Trends: The health and wellness movement has fueled interest in hemp beverages. People are seeking natural alternatives that promote relaxation and overall well-being. The inclusion of adaptogens like Lion’s Mane, Ashwagandha, and others in hemp beverages enhances their appeal, providing additional health benefits and catering to the holistic health market. 3. Market Innovation: The hemp beverage market is thriving with innovative products that cater to a wide range of tastes and preferences. From sparkling water infused with CBD and adaptogens to functional beverages with added vitamins and minerals, the variety is expanding rapidly, attracting a diverse consumer base. 4. Accessibility and Convenience: Hemp beverages are becoming more accessible, available in mainstream retail locations and online. This convenience makes it easier for consumers to incorporate hemp-derived cannabinoids into their daily routines, further driving market growth. The growing awareness and acceptance of hemp beverages signal a significant shift in consumer behavior. It’s exciting to see how education and innovation are driving this sector forward. For a deeper dive into this topic, check out my latest article linked in the comments.

28

1 Comment

If your copywriter asks lots of questions, this is a good thing. It means they're very much interested in your project/brief. They're not trying to be annoying. They just want to get to the bottom of exactly what the request is, who it's targeting, and why (what do you want that audience to do?). It's when your copywriter goes quiet or becomes blasé that you should worry. If they just say 'yes' to everything, without asking questions, it's likely they've become disengaged... from the process, from the workplace, from stakeholders etc.

3

How did we get to this point where highly #intoxicating, untested, and entirely unregulated #hemp products are sold in gas stations, convenience stores, smoke shops, and liquor stores without any age gating? This article does a good job of laying out the issue. It references some state-level activity, including Florida, but does not mention #NewJersey. For more on the Garden State, check out the 11-minute mark of this clip from NJ Spotlight News: https://lnkd.in/eZx9yNzW #cannabis #equity #publicpolicy #publichealth #publicsafety https://lnkd.in/eZNuferR

8

The emergence of predatory contracts within Missouri's social equity program is concerning and undermines the intended purpose of creating a fair, inclusive #cannabis industry. 🤝 At CTrust, we believe in fostering transparency and financial literacy for all cannabis operators, especially those in social equity programs. Ensuring access to ethical financing is key to building an equitable #cannabisindustry. 🌱

7