Jaclyn Riley

Jaclyn Riley

New York City Metropolitan Area
2K followers 500+ connections

Activity

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Licenses & Certifications

  • Accreditation in Public Relations (APR)

    Public Relations Society of America

    Issued

Volunteer Experience

  • Cornell Johnson Graduate School of Management Graphic

    Board Member, Pillsbury Institute for Hospitality Entrepreneurship

    Cornell Johnson Graduate School of Management

    - Present 3 years 3 months

    Education

    Supporting the #PIHE mission to engage leading industry experts and faculty to educate students and provide them with experiential opportunities to learn all aspects of entrepreneurship

  • The George Washington University School of Business Graphic

    Adjunct Professor

    The George Washington University School of Business

    - 5 months

    Education

    Taught masters level Hospitality Digital Marketing Strategies course

Publications

  • Stretching Your Press Release

    Greater Columbia Business Monthly/Greater Pee Dee Business Journal

    Five ways to repurpose a press release, including posting it online, slicing it into smaller segments for social media, adding it to client packets, editing it for a blog and using it to maximize internal communications.

    See publication
  • Becoming Newsworthy

    Greater Columbia Business Monthly/Greater Pee Dee Business Journal

    An overview of effective PR techniques for earning media coverage, including the importance of local angles, timely subjects and genuine newsworthiness as well as insights into the gatekeeping role of journalists.

    See publication

Projects

  • Standard & Poor CRISIL Consulting

    -

    Consulted CRISIL, an S&P subsidiary in Mumbai, India. Focused on market penetration strategy and opportunities to develop new business in the United States as a result of the Dodd-Frank Act. Developed proposals for pre-packaged analytic solutions, litigation and audit services, and new IT platforms for implementation of CRISIL analytics.

    Other creators

Honors & Awards

  • Kimpton Greatest Hits - Q3 2014

    Kimpton

    Recognized as one of the top PR story placements within Kimpton for Poste chef's marathon bars in Runner's World (Q3 2014)

  • Kimpton Greatest Hits - Q2 2014

    Kimpton

    Recognized as one of the top PR story placements within Kimpton for expanded bar presence story in the Wall Street Journal (Q2 2014)

  • Kimpton Greatest Hits - Q1 2014

    Kimpton

    Recognized as one of the top PR story placements within Kimpton for Firefly's mocktails in Food & Wine (Q1 2014)

  • Kimpton Greatest Hits - Q4 2013

    Kimpton

    Recognized as one of the top PR story placements within Kimpton for the debut of Zentan's new chef in local magazines (Q4 2013)

  • Community Relations Mercury Award

    SC Public Relations Society of America

  • External Communications Palmetto Award

    SC International Association of Business Communicators

  • Multi-Audience Communication Silver Quill Award

    International Association of Business Communicators - Southern Region (14 states)

  • Community Relations Palmetto Award

    SC International Association of Business Communicators

  • Event PR Mercury Award

    SC Public Relations Society of America

  • External Communications Palmetto Award ("Star of the Show" among 65 entries)

    SC International Association of Business Communicators

  • Best in the Business Award - Brochure (copywriting)

    SC Society of Association Executives

  • Brochures Silver Wing Award

    SC Public Relations Society of America

  • Luminary Award for Excellence in Marketing - Brochure (copywriting)

    National Association of Bar Executives

  • Media Outreach Palmetto Award

    SC International Association of Business Communicators

  • Media Outreach Silver Quill Award

    International Association of Business Communicators - Southern Region (14 states)

  • Start-Up of the Year

    SC Small Business Development Center

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