Inna Uretsky

Step into the future of Sneaker Influencer Marketing! Discover how micro-influencers are reshaping consumer habits with genuine interactions and a love for kicks. From March Madness collabs to strategic Instagram posting, these influencers set the pace for what's cool. Meet 2024’s top Sneaker and Footwear Influencers to Watch – global trendsetters inspiring and connecting worldwide. Don't miss out on the evolution of sneaker culture! To learn more click here: https://lnkd.in/eJa9BpK7 #sneakers #marchmadness #athletes #influencermarketing

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With endless combinations of sizes, half-sizes, and widths, footwear is so inherently personalized that building customer loyalty should be a walk in the park… right? Not quite. Shoe shoppers tend to have an “irrational exuberance” for footwear *brands* that doesn’t always extend to footwear *retailers.* To acquire, convert, and retain shoppers, footwear retailers must embrace customer movement. Bluecore’s latest guide breaks down how to do it, with eight high-impact tactics that span the entire customer lifecycle, including: 👟 Capturing customer data quickly, so you can differentiate runners from sneakerheads, fashionistas from functional footwear shoppers 👠 Setting up merchandise triggers, so you can drive quick conversions based on inventory status 👞 Identifying those shoppers who buy for themselves *and* their kids, so you can increase purchase frequency 👢 Deploying timely winback campaigns, so you can re-engage seasonal shoppers Get the guide here: https://lnkd.in/daasM9wq

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DTC children’s clothing brand Hanna Andersson named former Apple executive Grace Wong as its new brand director, according to a company press release. The global children’s clothing industry has grown steadily and is projected to increase at an annual growth rate of 2.6% from 2024 to 2028, according to Statista. The US market is considered the largest in the world in terms of revenue, with estimates of 54 billion dollars by 2024. OptimaRetail.EU: Experts in worldwide #Retail #maintenance and #repairs - SMART FACILITY MANAGEMENT  #RetailInnovation #FutureTrends #OptimaRetail #facilityManagement #PreventiveMaintenance #ReactiveMaintenance #NewsOptimaRetail

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The complete guide for beauty brands breaking into Roblox. The community-driven online game platform has caught the eye of beauty brands large and small. Here is what businesses need to know to make the most out of Roblox. Words: Alessandro Carrara

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Saks Unveils the Saks Media Network: Signals a shift to niche data for luxury brands. Exciting news for those in the luxury fashion space! Saks Fifth Avenue, the iconic retailer, has just launched the Saks Media Network, a sophisticated advertising program designed to connect luxury brands with their target audience throughout the customer journey. This is a significant development for a few reasons: First-mover Advantage in Luxury Retail Media: Saks is at the forefront of creating a dedicated media network within the luxury retail space. This positions them to capture a significant share of luxury brand advertising dollars. Highly Targeted Reach: Saks boasts over 435 million annual site visits, representing a highly affluent and fashion-conscious consumer base. By leveraging Saks' first-party customer data, luxury brands can ensure their message reaches the right eyes. Enhanced Brand Storytelling: The Saks Media Network offers more than just display ads. Saks' in-house media team can craft custom strategies that integrate seamlessly with the Saks shopping experience, fostering a richer brand narrative. What does this mean for Luxury Brand Advertisers? The Saks Media Network presents a unique opportunity to: Increase Brand Awareness: Reach a massive audience of potential luxury consumers actively engaged in the shopping experience. Drive Sales & Conversions: Leverage targeted advertising to connect with qualified leads at key points in the purchase journey. Gain Valuable Customer Insights: Utilize Saks' deep understanding of their customer base to refine your targeting and messaging. Overall, the Saks Media Network is a powerful tool for luxury brands looking to amplify their reach, connect with high-value customers, and elevate their brand image. Being able to market to another company’s niche data is the most effective and efficient way to market luxury brands. #LuxuryMarketing

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We love our acronyms in the fashion industry! If you've been confused by a group of letters in a vendor email or working with a new client, you are not alone. 💖 Check out a few of our favorites in the below guide. What other terms or acronyms would you like to learn? #fashion #apparel #jargon

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