About
I help agencies, marketers, and innovation teams reengineer their organizations and…
Articles by Ian
Activity
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Futurista dedicado para o impacto da IA no trabalho, Ian Beacraft esteve no congresso do IBGC - Instituto Brasileiro de Governança Corporativa e…
Futurista dedicado para o impacto da IA no trabalho, Ian Beacraft esteve no congresso do IBGC - Instituto Brasileiro de Governança Corporativa e…
Liked by Ian Beacraft
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Heading to the Terroir Symposium this weekend, and I’m really looking forward to it. It’s a chance to meet the folks shaping hospitality — chefs…
Heading to the Terroir Symposium this weekend, and I’m really looking forward to it. It’s a chance to meet the folks shaping hospitality — chefs…
Liked by Ian Beacraft
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This is the drop I’ve been waiting for. Next up, Canvas integration with GPTs. 🙏
This is the drop I’ve been waiting for. Next up, Canvas integration with GPTs. 🙏
Liked by Ian Beacraft
Experience
Education
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DePaul University
Activities and Societies: Collegiate Entrepreneur's Organization, National Society of Collegiate Scholars, Delta Tau Delta
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Volunteer Experience
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Board Of Directors
Big Shoulders Ensemble
- Present 5 years 4 months
Arts and Culture
Chicago's premier conductorless chamber orchestra.
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Planning Committee
Off The Street Club
- 4 years
Children
Managed the Mobile Silent Auction and Livestream for the year's biggest fundraiser.
Publications
Projects
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Mobile Marketing Association Smarty Awards: Best In Show
- Present
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Chicago Shakespeare Theater: Will and George Come To Life
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To promote the Chicago Shakespeare Theater’s upcoming production, Sunday in the Park with George, we created a live, cultural spectacle at the Art Institute of Chicago. Georges Seurat’s A Sunday on La Grande Jatte—1884 appeared devoid of the central characters, leaving visitors puzzled by the strange new version. Museum guests were treated to a special musical performance by the cast of Sunday in the Park with George, and were invited to participate via mobile by texting to receive rich media…
To promote the Chicago Shakespeare Theater’s upcoming production, Sunday in the Park with George, we created a live, cultural spectacle at the Art Institute of Chicago. Georges Seurat’s A Sunday on La Grande Jatte—1884 appeared devoid of the central characters, leaving visitors puzzled by the strange new version. Museum guests were treated to a special musical performance by the cast of Sunday in the Park with George, and were invited to participate via mobile by texting to receive rich media messaging that fit into the context of the event. This campaign has gone on to win multiple nearly a dozen Gold awards at the Addys and Reggie Awards.
Other creatorsSee project
Honors & Awards
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DePaul University Marketing Rising Star Award
DePaul University Marketing Advisory Committee
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2014 Pro Awards
Chief Marketer
Clients - Miller Coors, Norton
Silver - Best Campaign on a Budget (under $250k)
Bronze - Best Campaign Executed on a Local/Regional Level
Bronze - Best Wireless Campaign
Finalist - Best Sponsorship or Tie-in Campaign -
TEDxIIT - Infinite Impact: Closing Speaker
TEDx
Closing speaker at TEDxIIT: Infinite Impact
Rewriting Ourselves Through Technology
http://tedxtalks.ted.com/video/The-Stories-We-Tell-Rewriting-O
Topic: How social media and digital technologies have changed the way we tell stories, and form identity.
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2014 Reggies
Brand Activation Association
SILVER: Small Budget Campaign - Molson Call of the Cup
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MAAW GLOBE Awards
Marketing Agencies Association Worldwide
GOLD: Consumer Services
BRONZE: Small Budget Campaign -
2013 PRO Awards (6 Awards)
Chief Marketer
PLATINUM: Best In Show:
GOLD: Best Promotion Executed on a Local/Regional Level
GOLD: Best Cause-Related Promotion
SILVER: Best Use of Event or Guerilla Marketing (Five or Less Venues)
SILVER: Best Promotion on a Budget (under $250,000)
SILVER: Best Promotion Generating Brand Awareness -
MMA Smarties Gold Award: Cross Media Integration
Mobile Marketing Association
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2013 National ADDY Awards (2 Gold Awards)
American Advertising Federation
Categories Won:
Integrated Campaigns - Consumer - Local
Advertising for the Arts & Sciences - Non-Traditional
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Cannes Short List: Large Scale Ambient
Cannes Lions International Festival of Creativity
Client: Chicago Shakespeare Theater: "Will and George Come To Life"
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Gold Reggie Winner (4 Gold Awards)
Reggie Awards - Promotion Marketing Association (PMA)
Categories Won:
Creativity and Innovation
Experiential Marketing
Local, Regional Market
Small Budget -
Super Reggie (Best in Show)
Reggie Awards - Promotion Marketing Association (PMA)
Client: Chicago Shakespeare Theater: "Will and George Come To Life"
Case Study: http://www.youtube.com/watch?v=02QKlxZojuw
Languages
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English
Native or bilingual proficiency
Recommendations received
19 people have recommended Ian
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It was an honor to deliver the keynote and participate as a panelist at Nestlé’s “Winning in Premiumization” webcast, where we explored the role…
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So excited for this product launch and proud of our product & eng team's work here! 🕺🙌 This is truly an impressive use of AI, taking a task that…
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