Holly Thaggard

Newness launch Day at Credo Beauty 🚀 Our new Better Roots Growth Support Shampoo, Conditioner and industry-first Growth Support Styling Foam went live today at Credo. We couldn't ask for better launch partners for these products and thank you to our spectacular merchant Gabriella Ramirez and all of our other amazing friends and partners at Credo. These 3 new products bring our Better Roots range to 6 incredible breakthrough products, making Better Roots one of the most comprehensive product ranges for Scalp Care and Hair Growth Support in all of haircare and in the opinion of many, by far the most innovative. I will go as far as to say that we are helping to pioneer an entirely new category, as we prefer to describe Better Rooots as Products for Hair Longevity - at the core hair longevity is what Better Roots is really all about for us - helping people to enjoy beautiful, healthy hair throughout their entire lifetime and experience all of the joy and life enhancing benefits of having beautiful, healthy hair gives us. It's not enough to offer solutions for hair loss, we want to help prevent it in the first place - or at the very least, greatly reduce it. And this applies to graying as well. Across the 6 Better Roots products we are incorporating more than 20 of the most advanced clinically proven actives for the scalp, hair follicles and the strands they create and support. This 360 degree approach to problem solving formulation from every angle makes these products a true n of 1. Each Better Rooots formula is developed in-house and every raw material is sourced directly by us giving us true 100% visibility and control over our supply chain. In terms of Clean Beauty + Science, Better Roots is the gold standard. Nothing is left out or left to chance. From the level of naturality through end of life biodegradability, and an unrivaled level of ingredient safety across every measure. Lastly but perhaps most importantly, Better Roots incorporates the most cutting edge, clinically supported, science backed active ingredients plus a sensorial experience to match, with divine textures and 100% natural light yet gorgeous scents that elevate these products to a new dimension of product experience, efficacy and connection. If you've read this far, you must be curious to try them by now. And of course, you should. ;) Very special thanks to our amazing technology partners, without whom we could not create this incredible collection. You all truly bring the magic. Mibelle Group Evonik Actera Provital Lucas Meyer Cosmetics - by Clariant Ashland Sino Lion USA SOZIO Inolex Dow P2 Science, Inc. Colonial Chemical, Inc. Givaudan Eden Botanicals BIOLANDES Innovacos Corp. Chemyunion evident ingredients GmbH

136

38 Comments

If you're a Founder of a DTC brand in the #beautyindustry get ready for... 🎆 DISINTERMEDIATION. You don't need an "brand incubator" or an agency that "manages brands". You absolutely DO NOT need a "product development firm" to help. You need a legitimate Manufacturer with Quality Assurance and a Product Development Director. You don't need a middleman broker claiming to be a manufacturer. If they don't have equipment or inventory, they do not manufacture. You need industry experts who deliver tangibles. You don't need a PowerPoint presentation. You need long-term players who have seen business cycles. You definitely don't need people who believe they were the reason for a celebrity brand's success. You need legitimate business partners with over 20 years (closer to 30 years) of experience. There are many different paths that already exist. Ride one path 🚵‍♀️ #cosmoprof #brandbuilding

66

13 Comments

Mark Your Calendar: Tuesday, July 23rd at 2pm EST E-Commerce has become one of the most important growth drivers for the beauty industry and investors have taken notice, spawning a new ecosystem of capital sources and acquisition platforms focused on digital selling that supplements more traditional venture capital and private equity sources. This renewed investor interest comes at a perfect time, since a robust omnichannel strategy that includes digital channels like DTC, Amazon, social selling, and retailer marketplaces is no longer an option - it’s a requirement - but with that comes increasing complexity, cost, and a need for specialized knowledge to thrive in a crowded space. We'll discuss what it take to thrive in the digital space and strategies for using digital success to attract thriving exits. Our Panel: - Amber Weinfurtner, SVP Global Sales, LAWLESS Beauty - Michal Baumwald Oron, CEO and Co-Founder of Fortunet - E-Commerce Investment Banking - Chad Annis, Founder Market Defense - John Cafarelli, President and Co-Founder BeautyMatter Register: https://lnkd.in/eyyHv-vf #ecommerce #investmentbank #mergersacquisitions #investment #dealflow #beautyindustry #beautytrends #omnichannel

20

1 Comment

𝟲𝟰% of our clients have never tried lash extensions before! The current US market for eyelash extension services is 💲𝟰.𝟲 𝗕𝗶𝗹𝗹𝗶𝗼𝗻, and of course we are wondering if we can expand that market by elevating the experience to a new level. At our Ulta Beauty pilot, we've been finding that a large majority of our clients are those that have been sitting on the sidelines until now. 64% say that they've never tried it before. Expand we will. We're in the largest unstudied market you'll ever find. In fact, though the services side of the business in the US is at least $4.6B, you'll never find a study on the services side of the market. What you'll find is a bunch of studies on the market for artificial eyelashes: the products like strip lashes, cluster lashes, etc. that are sold in beauty supply stores and drug stores. That $1.8B product market includes the extensions that are used in the service we provide, but the extensions themselves only represent about $2 of a $200 service! I have potential investors tell me all the time they think that our market is $1.8B because of the bad terminology used in these reports, and I get frustrated. However, then I remember that this is just another reason that technologists completely ignored this jewel of a market before we arrived. 🤣😂🤣 #beauty #machinelearning #technology #robotics #startup #Robots #angelinvesting #artificialintelligence #chatgpt

76

7 Comments

When the going flounders, it's back to the founders! 1. Gregg Renfrew buys back Beautycounter saving it from foreclosure 2. Alyson Hogg, founder of Vita Liberata, purchased the self-tanning brand back from Crown Laboratories to prevent bankruptcy 3. Naomi Watts, founder of menopause based products- Stripes, has bought back the brand 4. Zoë Foster Blake has regained control of Go-To Skin 5. Francesco Clark had bought back Clark's Botanicals 6. Katherine “Annie” Finch, founder of Katherine Girl, took back the reins in 2021 Thanks for the share Rachel Brown of Beauty Independent JUMP to CONCLUSION -Acquirers focus on scale, creating a funnel to JUMP revenue & profit and follow a finite timeline to achieve the same, and if they aren't able to do so, they are likely to give up. -Step-change in funnel profitability is driven by brand & the core promise, beyond incremental FUNNEL improvements -Brand promise is driven by purpose, core reason for being So, to turnaround a brand, back to the founder makes perfect sense and the founder also knows that "money is in the buy" Founder's passion to work on the core promise, making a difference, understanding the pulse & problem of the consumer helps with reigniting the brand. 5 tips for founders trying to revive their brands after taking back the reins -Plug the leaks -Go and find the core issue/issues that caused decline -Frame issues into one "CORE CHALLENGE" -Design a core promise-& a strategy to deliver core promise- to overcome the core challenge and apply fresh to all the consumer touch points -Deliver Fast forwards, better than quick wins, to keep everyone motivated and validate the turaround strategy .................................................................... Jump Accelerator: Reimagine Growth: Profit Goal, Cash Fuel Profitable growth on the path to $20M-$50M+ for women-led beauty brands with a "fit, fundamental & fully executable" solution using first principles W/O breaking the bank on ads, influencers, reckless distribution Together, let’s create “A Woman’s World.” ..................................................................... 👆 FREE ONLINE COURSE via the website link above! 🌅 Follow me for counter-intuitive, growth insights & female founder stories #founders #venturecapital #mergersandacquisition #beauty #startups

22

6 Comments

Skincare newbie Current State is recentering the consumer experience around intuitive rituals that aren’t restrictive or narrow-minded. Their Zinc Oxide + Blueberry Daily Sunscreen🧴Broad Spectrum SPF 30 blends UVA/UVB protection with soothing botanical extracts for maximum versatility. It’s “Sunscreen, Supercharged” with powerful antioxidants to keep your skin protected and glowing 🌟 According to Current State, your skincare should be intuitive, just like cheffing up a well-balanced meal 🍽️ in the kitchen. At least for the cooking-inclined, it is…Toast people, you know who you are 🥂 The skincare industry is heavily saturated, and marketing is constantly trying to group consumers into explicit skin types with standardized ingredient solutions… But what if that’s too linear? 🤔 What if skincare is more fluid? Your skin is always adapting to a plethora of environmental factors and Current State believes your skincare should be just as versatile and flexible. The concept of confining consumers to one regimen and one skin type is outdated 💽📼 They’ve isolated the skin diet down to 6 CURRENT CORE™ food groups: - Exfoliation - Vitamins - Non-Fragrant Plant Oils - Antioxidants + Plant Extracts - Cell Communicating Ingredients - Skin-Identical Hydrators & Strengtheners You can rest assured that by taking a fluid approach to your skincare, you touch on each food 🫐 group with their mix & match product line. And if you miss a group, no stress, get your fill tomorrow! Stay tuned for the full debrief - written by guest writer Grace Becker 💕 Xoxo, The Beauty Brief Co-founders, Bethany Paris Ramsay and Shiri Feldman #currentstate #skincare #beauty #beautybrands #beautyproducts #beautyblog #beautybloggers #skincarebrands Walmart

18

4 Comments