Lisa Rothstein, Brand Storyteller

"𝗟𝗲𝘁’𝘀 𝗻𝗼𝗿𝗺𝗮𝗹𝗶𝘇𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗴𝗵𝗼𝘀𝘁𝗲𝗱." I came across this comment on one of Alice Lemee's valuable posts, and I found myself nodding in agreement. Yes, let’s talk about it. The comment was in response to Alice sharing how a potential client ghosted her. I've been there many times, unfortunately. I’d spend valuable hours writing proposals, talking with clients via Zoom, answering emails, sending follow-ups—then, nothing. Crickets. I’d send a couple of follow-ups, and still, silence. 𝗔𝘁 𝗳𝗶𝗿𝘀𝘁, 𝗜 𝘂𝘀𝗲𝗱 𝘁𝗼 𝗱𝗼𝘂𝗯𝘁 𝗺𝘆𝘀𝗲𝗹𝗳. "𝗪𝗵𝗮𝘁 𝗱𝗶𝗱 𝗜 𝗱𝗼 𝘄𝗿𝗼𝗻𝗴?" But then I realized this happens to many writers, entrepreneurs, and solopreneurs. 𝗚𝗵𝗼𝘀𝘁𝗶𝗻𝗴 𝗶𝘀, 𝘂𝗻𝗳𝗼𝗿𝘁𝘂𝗻𝗮𝘁𝗲𝗹𝘆, 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲 𝘄𝗵𝗲𝗻 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. But why? Why can’t potential clients send a simple email saying, "We’ll pass"? 𝗢𝘂𝘁 𝗼𝗳 𝗿𝗲𝘀𝗽𝗲𝗰𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝘄𝗲 𝗶𝗻𝘃𝗲𝘀𝘁 𝗰𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗽𝗼𝘀𝗮𝗹𝘀 𝗮𝗻𝗱 𝗮𝗻𝘀𝘄𝗲𝗿𝗶𝗻𝗴 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀, 𝗮 𝗯𝗿𝗶𝗲𝗳 𝗲𝗺𝗮𝗶𝗹 𝘄𝗼𝘂𝗹𝗱 𝗯𝗲 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗲𝗱 𝗮𝗻𝗱 𝘄𝗼𝘂𝗹𝗱 𝗼𝗳𝗳𝗲𝗿 𝗰𝗹𝗼𝘀𝘂𝗿𝗲. Sigh. 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝗯𝗲𝗲𝗻 𝗴𝗵𝗼𝘀𝘁𝗲𝗱 𝗯𝘆 𝗮 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁? 𝗣.𝗦: If you found my content useful, you might want to check out my newsletter, The Storyteller's Quest in which I share the ups and downs of the writing journey: https://lnkd.in/g58rYgNp

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We've all been told that writing in all caps is a SCREAMING NO-NO for readers. But is it really that bad? This post dives into the psychology of reading and debunks the myth of all-caps being unreadable. 1. Learn why our brains don't actually recognize words by their overall shape (sorry, Caps Lock!). 2. Discover the fascinating way our eyes jump and pause while we read (like skipping stones across text!). 3. Gain insights on using Caps Lock strategically for emphasis without causing a virtual shouting match. Want to write clearly and avoid confusing your readers? Check out the full post: #uxwriting #communication #designthinking

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Knowing your own emotions and sensory inputs is a powerful tool for writers and individuals alike. Find out more at https://lnkd.in/gMmjtYNe

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What is the metal/plastic tube fixed tightly on your shoelace tips called? It's an aglet. Introducing the Aglet Narrative Approach: Just like an aglet keeps the lace threads together, this method ensures every part of your book is tightly connected, making your #bookwriting work a cohesive unit. 🧶 Ensure that the themes or lessons of each chapter weave through the narrative seamlessly, much like the continuous thread of a shoelace. ↔️ Each chapter reflects on previous insights and sets the stage for what’s next, keeping readers engaged and making the narrative flow effortlessly. 📌 Like an aglet protects the lace ends, regularly reinforce the main themes through recurring motifs, or anecdotes that tie back to the central thesis. 🧵 Use visuals like charts and infographics to guide readers through your narrative, similar to how an aglet guides the lace through the eyelet. The Aglet Narrative Approach works best in #nonfiction where clarity is crucial. Pro tip: At the end of each chapter, include a succinct summary or key takeaway that reinforces the chapter’s main points. This serves as the 'aglet'. 🤝 Want to know more or thinking about writing a book yourself? Let’s connect! #BookWriting #NonFiction #Publishing #WritingTips #PersonalDevelopment

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𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗕𝟮𝗕 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗯𝘂𝘁 𝗻𝗼𝘁 𝘀𝘂𝗿𝗲 𝘄𝗵𝗲𝗿𝗲 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁? In today’s world, unique angles, storytelling finesse, and strategic alignment are paramount. And when it comes to elevating your B2B content game, they are good resources. In this brilliant VEC.studio piece by Victor Eduoh, he discussed the key traits companies should look for when looking to hire a good B2B SaaS writer, like deep thinking, unique angles, storytelling prowess, and strategic execution and other important information. To read more about this exciting piece, click the link below. Enjoy and thank me later 😉 https://lnkd.in/dW-KeeMq #B2B #SaaS #contentstrategy #contentmarketing

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The nonfiction book market is not under attack. Yes, there’s a lot of AI-generated garbage out there. But, honestly, was every book you’ve ever read—written without AI—a masterpiece? Yeah, didn’t think so! That’s because the method doesn’t define the quality of the book—the author does. And that’s what makes your authentic voice more valuable than ever. The difference between a book that’s forgettable and one that changes lives lies in the heart and the wisdom only you can offer. I know you’ve been wanting to write a book for a while now. You’ve got this burning desire to get your message out there, but life keeps getting in the way. You deserve to know this… AI can help you finally make that dream a reality, without having to give up your time, energy, or authenticity. 2025 will be the best time to write a nonfiction book that's unmistakably yours. Imagine AI handling all of the heavy lifting, leaving you with the mental space to pour your heart into your message, and create your book quickly without compromising your voice or authenticity. Jenny Alberti 📚 and I have already helped countless spiritual entrepreneurs transform their stories into published books that honor their truth. Now, with AI, we’re taking that process to the next level—bringing your book to life faster, with ease, and without ever compromising your voice. The future of writing is here, and your wisdom deserves to be shared. Let AI be your ally in turning your Divine Feminine Wisdom into a book that carries your unique magic ✨✨ Are you ready to alchemize your story into something powerful, authentic, and impactful? AI Book Alchemy is coming... and will help you write and publish your book in as little as 14 days, without sacrificing the things that matter most to you. 💬 Message me for details!

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