Articles by Marc
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3 Signs Your Currency is Broken
3 Signs Your Currency is Broken
Bad metrics create bad incentives and bad outcomes. In 2015, I wrote this cringey article chastising people for using…
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The Pipes Are Getting Smarter
The Pipes Are Getting Smarter
Apple, Google and regulators have effectively ended third party tracking by preventing the synchronization of IDs…
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Measuring The Attention Pathway
Measuring The Attention Pathway
Disentangling the impact of creative and media on outcomes is challenging. Adelaide has developed The Attention Pathway…
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Kickbacks Caused by Bad Models and Exacerbated by Bad Metrics
Kickbacks Caused by Bad Models and Exacerbated by Bad Metrics
Yesterday the ANA released a bombshell study where over 50% of respondents reported evidence of kickbacks to media…
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How Time-Based Ads Can Help Media Agencies
How Time-Based Ads Can Help Media Agencies
Media buying is a thankless job. Success rides on whether creative can hold an audience’s attention and the performance…
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🤔 Saw an interesting Reddit post this weekend titled: "I have no idea why my ad arbitrage website stopped making money." 🤔 Well...plenty of…
🤔 Saw an interesting Reddit post this weekend titled: "I have no idea why my ad arbitrage website stopped making money." 🤔 Well...plenty of…
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The Business of Attention is only two weeks away! 📅 Join us on November 12th in NYC to connect with industry leaders and discover strategies to…
The Business of Attention is only two weeks away! 📅 Join us on November 12th in NYC to connect with industry leaders and discover strategies to…
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Do Attention Metrics provide a better gauge of impression value & outcomes than viewability or other existing standards? Very much looking forward to…
Do Attention Metrics provide a better gauge of impression value & outcomes than viewability or other existing standards? Very much looking forward to…
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More activity by Marc
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🚀 Unlock Better Brand Awareness with Attention Metrics – Our First Full Episode of "Ahead of The Market" Now Live! 🎥 Digital advertising is…
🚀 Unlock Better Brand Awareness with Attention Metrics – Our First Full Episode of "Ahead of The Market" Now Live! 🎥 Digital advertising is…
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When I was 15, I spent months saving up for a pair of Bose Acoustimass 5 series speakers. What I didn’t realize then was that I wasn’t just buying…
When I was 15, I spent months saving up for a pair of Bose Acoustimass 5 series speakers. What I didn’t realize then was that I wasn’t just buying…
Liked by Marc Guldimann
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🚗 Case Study: Toyota, Adlook & T&Pm - Exceeding Benchmarks with Future-Proof Solutions 🚗 See how Toyota Motor Corporation, in partnership with…
🚗 Case Study: Toyota, Adlook & T&Pm - Exceeding Benchmarks with Future-Proof Solutions 🚗 See how Toyota Motor Corporation, in partnership with…
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Adlook is continuing to walk the walk, driving (🚗) better outcomes and lowering carbon emissions for clients, as usual. Classic! Way to go y'all…
Adlook is continuing to walk the walk, driving (🚗) better outcomes and lowering carbon emissions for clients, as usual. Classic! Way to go y'all…
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Has this (The New York Times Christina Caron) ever happened to you? Of course, it has!!! Thanks to Donald Williams for turning me on to this book…
Has this (The New York Times Christina Caron) ever happened to you? Of course, it has!!! Thanks to Donald Williams for turning me on to this book…
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Coalition for Innovative Media Measurement (CIMM) 's summit continues to be a galvanizing force for industry-wide communication on everyone's…
Coalition for Innovative Media Measurement (CIMM) 's summit continues to be a galvanizing force for industry-wide communication on everyone's…
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The efficacy and role of Attention metrics in today’s media landscape continues to be a hot topic of discussion. This is good! This is a healthy and…
The efficacy and role of Attention metrics in today’s media landscape continues to be a hot topic of discussion. This is good! This is a healthy and…
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Attention metrics—what are they, why do they matter and how do you prove their value? 🎯 Watch our #CannesLions2024 session with Marc Guldimann…
Attention metrics—what are they, why do they matter and how do you prove their value? 🎯 Watch our #CannesLions2024 session with Marc Guldimann…
Liked by Marc Guldimann
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We are pleased to announce BTVC's new presence in Chicago, enabling our firm to invest in the Midwest and expand relationships with other Series A…
We are pleased to announce BTVC's new presence in Chicago, enabling our firm to invest in the Midwest and expand relationships with other Series A…
Liked by Marc Guldimann
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With Google so deeply entrenched in practically every corner of the buy and sell process of the marketing ecosystem, there are many who are cheering…
With Google so deeply entrenched in practically every corner of the buy and sell process of the marketing ecosystem, there are many who are cheering…
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Episode 10 of Attention, Attention is here! Wayne Blodwell and I spent most of the 300 or so seconds talking about that Adage article from last…
Episode 10 of Attention, Attention is here! Wayne Blodwell and I spent most of the 300 or so seconds talking about that Adage article from last…
Shared by Marc Guldimann
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Episode 10 of Attention, Attention! is out now. In this short episode Marc Guldimann and I chat about *that* article in AdAge. Quotes include; 📉…
Episode 10 of Attention, Attention! is out now. In this short episode Marc Guldimann and I chat about *that* article in AdAge. Quotes include; 📉…
Liked by Marc Guldimann
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🚀 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀 𝗳𝗿𝗼𝗺 𝗥𝗢𝗔𝗗 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆! 🚀 Earlier this week, we launched ROAD Consultancy with a clear purpose: to…
🚀 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀 𝗳𝗿𝗼𝗺 𝗥𝗢𝗔𝗗 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆! 🚀 Earlier this week, we launched ROAD Consultancy with a clear purpose: to…
Liked by Marc Guldimann
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Digital Audio might be the most on-sale corner of the internet. The time spent to ad spend ratio has the highest disparity of any channel. In the…
Digital Audio might be the most on-sale corner of the internet. The time spent to ad spend ratio has the highest disparity of any channel. In the…
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Elizabeth Parks
On the service provider side, traditional operators and telcos are looking for TV options to offer and entice or retain customers as they pivot away from traditional pay TV and prioritize broadband growth, where pairing entertainment can help maintain customer relationships for other services. In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as long as feasible.” Parks Associates research showed that as of Q1 2024 Charter’s Spectrum TV services are in 23% of internet homes, up yoy from its 19% market share in each 2022 and 2023. Sorensen wrote that service providers are adopting streaming bundles to lower operational expenses and to appeal to larger advertisers by enabling ad buying across multiple platforms. “Additionally, bundles help prevent churn of the subscriber completely departing,” wrote Sorensen. “Parks Associates anticipates we will continue to see the reemergence of a new kind bundle as a way for pay-TV providers to reengage and entice lost customers.” https://lnkd.in/gUbgPY8J
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MarTech
Feeling Audience Fatigue? MarTech's Chris Wood reports from the IAB's Podcast Upfront, where advances in adtech are helping measure podcast audiences and engagement. Chris's report also discusses: 🔸 Podcast audience diversity 🔸 Progress in measurement and brand safety 🔸 The top categories for podcast content and advertisers Check it out 👉 https://lnkd.in/eyX2cm5Z #podcasts #digitaladvertising #audioadvertising #adtech #marketing
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Epsilon EMEA
This Q&A with industry experts from IAB Europe's Retail Media Committee, including Epsilon's Esme Robinson, dives deep into how retail media is revolutionizing brand strategies, enhancing customer experiences, and unlocking new revenue streams. Check out the full article here: https://lnkd.in/e-k9Seiz #RetailMedia #DigitalMarketing #BrandStrategy #CustomerExperience #IABEurope #MarketingTrends
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Matchbook
Integrated identity is a foundational approach that results in better targeting, streamlined user experiences and stronger adherence to privacy regulations. 🙌🏼 Here are the 7 trends driving advertisers toward integrated identity 👇🏼 https://lnkd.in/eVc-9a9w #identity #adtech #martech #data #audiencetargeting #identityresolution #personas
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Annalect
Earlier today, Omnicom announced a strategic partnership with Amazon around its Amazon Ads service. This partnership will connect audience data to browsing and shopping insights. Annalect's Chief Experience Officer, Clarissa Season, noted the following: “We‘ve created an ecosystem that allows us to connect viewership data to audience data to the Amazon sales data, with the addition of Flywheel. We’re able to say . . . Here’s the consumer we want to go after, here’s what they’re watching. And then, what did they buy as a result of being exposed to that ad? It really is kind of full funnel.” See the full Digiday article here: https://lnkd.in/eb_YxSSt #CannesLions #OmnicomCannes
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