Greg Ward

Taylor's latest investment in digital inkjet printing translates to top-quality prints. Dive into our blog for insights into the benefits, technology comparisons, and a look at the future of book printing. #TaylorPrints #InkjetTech #PrintingAdvantages.

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RRD’s 2024 Print Impact Report found that marketers expect new technologies to play a role in their print marketing future. For example, 32% of marketers are currently using AI and 31% plan to use the technology to support print marketing. See the entire report here: rrd.com/print-impact and hear what our very own Margo Yohner had to say when discussing these insights in the interview below. #PrintMarketing #DigitalMarketing #Marketing #AI #RRD

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Ever wonder why behind-the-scenes content or reality TV captivates us so much? It's about the human touch. 👉 Seeing the people behind the brand, the work that goes into a product, or even the occasional office pet builds a genuine connection. The more real you are, the more your customers want to engage with you. It's a reminder that brands need to be more than just their logos, products, or services. Authenticity needs to shine through in everything they do — from their sales outreach to marketing materials to customer service. They need to be communities of people working towards a common goal. In my experience, customers engage with authentic brands that do these three things really well: 1️⃣ Tell Their Story: Sharing the journey, struggles, and successes makes a brand relatable and trustworthy. 2️⃣ Showcase Their Team: Letting customers see the faces behind the products or services adds a personal touch that can’t be replicated. 3️⃣ Involve Their Audience: Asking for feedback, creating community-driven content, or simply having honest conversations makes customers feel like part of the brand’s story. Authenticity is the heartbeat of a brand that customers love and trust. By embracing what makes you uniquely human, your brand can cultivate trust and loyalty that lasts a lifetime. Otherwise, consumers will see right through you. And likely, buy from your competition. #Authenticity #AuthenticMarketing #Marketing #MarketingTips

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As humans, we are wired to respond to stories. What about storytelling is so powerful? It's a combination of elements. Emotions, reliability, and the ability to create connections just to name a few. Incorporating storytelling into your marketing strategy (both in print and digital campaigns) can increase engagement and loyalty from your audience. Consider using customer testimonials, behind-the-scenes stories about your brand, or even fictional narratives that align with your brand's values and mission. If you're just product-pushing, you're missing out on the opportunity to connect with your audience on a deeper level. #Storytelling #MarketingStrategy #EmotionalConnection

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Keith Hefner has some smart Do’s and Don’ts regarding wall graphics. Take 2 minutes to learn a few great tips for your next wall project. #gpainnovates #ipwnetwork

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