Scott Baker

I have a couple of large-scale insights engagements wrapping up here at MarketVision Research. As such, I'm looking to add one good client partner. I tend to lead, strategic engagements supported by the outstanding qualitative, quantitative and communities teams here at MVR. Many are multi-phased and MVR is the best I've ever experienced for collaborating seamlessly across teams to deliver fresh insight. We enjoy putting thinking against business and research challenges - focusing both on generating insight but also on how best to make sure those insights land in the organization. If you have something that requires a new perspective and the rigorous research chops that MVR is known for, give me a shout. #mrx #qualitative #quantitative #MROC #insights #facetofacemrx

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Fascinating insights in this new blog from Circana! Some highlights: 💡People are shopping and eating differently — for reasons that don’t uniformly apply. You need to show up for different consumers in different ways. 💡Affordability and convenience matter more than ever. Price and promotions may drive traffic, but relevance wins loyalty. 💡The fight for future market share starts now. Staying relevant 365 days a year means taking a full 360-degree view of consumers, demographically and beyond.

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General Mills spoke recently at a Barclays investor event and used the platform to reassure investors of its plans to return to growth. While it has been a difficult stretch for major CPGs as consumers' wallets are tighter than in years past the company did highlight some indicators suggesting near-term growth. But beyond that General Mills emphasized a need to create a new competitive playbook. They highlighted misses on innovation, pricing movements, and packaging sizes, as areas of concern. Identifying the problem is always the first step, but how do they correct course? Immediate levers to pull like boosting media and trade spending, will improve top lines in the short term, but a commitment to consistent consumer and competitive research is needed to help realize efficiency gains on the bottom line. #Fletcher #CPG #CompetitiveIntelligence https://lnkd.in/gxMcbGDU

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CBA-approved influencers! The Consumer Bankers Association has launched a campaign to provide consumers with resources to make informed decisions on choosing a credit card, including a new website (https://lnkd.in/ees55geU) and partnerships with TikTok and Instagram influencers to reach young adults. 👇 Three influencers have already posted videos paid for by the CBA encouraging consumers to visit the website to take a three-question Credit Matchmaker Quiz. 💡Innovative outreach through influencer partnerships. Who would have thought the CBA and TikTok?!? But what a great strategy to capture the attention of young adults, making it easier for them to engage and understand credit cards when there are so many options to choose from. Trade associations, government agencies and other industry organizations have to adapt to the shifting media landscape like everyone else. 💡💡Credibility boost. Partnering with a reputable organization like the CBA can significantly boost the credibility of influencers when they make financial recommendations. This could lead to more banks and affiliate sites establishing partnerships with this specific set of CBA-approved influencers. 😂#NOTpaidforbytheCBA #socialmediamarketing #influencermarketing #advertising #marketing #creditcards

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