Graham Sacks

Remember MTV's early scoffs?   Today's creator economy faces similar doubts.   But just like MTV, it's poised to become a cultural powerhouse.   Here's why it matters for you, whether you’re a creator or a brand.   People are ditching TV for social media. Creators’ voices now shape the conversation. As creators, you can land deals with major brands with just a click away.   The creator economy is the key to authentic connection, which makes it valuable to brands. Forget shouting over the noise – creators build real trust with their audience.   This is targeted marketing at its finest, a gateway to a more effective strategy. I say the creator economy isn't a fad. It's a revolution.   Creators and brands who adapt will thrive.   The future of marketing is here, and it's built on the power of creators.   #CreatorEconomy #Marketing #SocialMedia

5

Are you maximizing the potential of CTV for your brand?📺✨ CTV has become a game-changer for brands and agencies, offering unmatched reach and engagement. But are you truly tapping into everything it has to offer? - Be sure to make plans to attend Stirista's panel us at Advertising Week New York, modrated by our Founder / CEO Ajay Gupta as we dive deep into Addressable CTV's full potential! Our panel of industry experts will cover: 🔍 Elevating Transparency: Gain control and clear insights. No more walled gardens or hidden fees. 🚀 Taking Control of Your Strategy: Go beyond linear limitations with targeted messaging. 🎯 Non-Skippable Engagement: Learn how to deliver impactful ads that keep your audience engaged. We look forward to seeing you there! Media Stage 📅 Monday, October 7th, 2024 🕒 3:30 PM EDT  📍 The Penn District, 100 W. 33rd St, New York, NY Moderator: Ajay Gupta – Founder & CEO, Stirista Speakers: Jason Swartz – VP, Advanced Advertising, New York Interconnect Gretchen Littlefield – CEO, Moore Kris Magel – Head of Global Agency Partnerships, FreeWheel Sarah Zurell – Chief Marketing Officer, CELS Brands

24

In today's competitive landscape, where brands are making substantial investments in #livesports, understanding the impact of those dollars on outcomes is crucial. At EDO, Inc., our historical and real-time TV outcome data empowers brands to not only benchmark their performance against competitors but also optimize their strategies for maximum impact. Whether you're preparing for the season kickoff or fine-tuning in-season creative rotations, our insights ensure every marketing dollar counts. Reach out today for a personalized look at your NFL performance data. Pizza Hut, Taco Bell, KFC, Chick-fil-A Restaurants, Arby's, Wingstop Restaurants Inc., McDonald's, Molson Coors Beverage Company, FanDuel, Pfizer, AbbVie, Farmers Insurance, Allstate, Verizon, Meta, Signet Jewelers, Southwest Airlines, Mondelēz International, Lowe's Companies, Inc.

18

1 Comment

Let the Games begin! We're just hours away from the 2024 Paris Olympics Opening Ceremonies - will you be watching? We asked Americans the same question, and over 40% plan to tune in this year. My favorite finding: the incremental audience social media + non-live viewing options drives among young Americans. Over half of 18-29 year olds who will follow coverage of the Ceremonies will do so on non-linear television. An equally compelling stat from our data: social media platforms will uniquely bring nearly 8 million 18-29 year olds into the Opening Ceremonies audience. This *will* be one of the major trends to watch for Paris 2024 - and YouGov Sport will be publishing of-the-moment data throughout the Games to keep you up to date. Keep refreshing our dedicated content hub for the latest & greatest! https://lnkd.in/e3MKjQhZ #olympics #paris2024 (Please note Olympic trademarks and/or copyrighted material used in this report are owned by the IOC. YouGov does not claim any commercial association with the IOC or the Olympic Games)

48

🆕 Our Political Ad Feed is available today! Now Inscape Data clients can track Political Ads across Linear and Streaming down to the district level. Check out some top-level insights below!

24