Grace Clarke

Great post from Grace Carney Union Square Ventures on The Fragmentation Of Search: https://lnkd.in/egwnR95D Are consumers willing to pay for Search? We'll be able to answer that question in a subset of what current search excludes, when we launch our edtech MVP of MakeLoveNotPorn Academy in a few months' time: https://lnkd.in/e3jbrak6 - the aggregator hub for the best of the world's #sexed, searchable by age-appropriateness, cultural sensibility etc. At a time when open healthy #sexed is being censored and deplatformed everywhere (including deliberately in search), parents and teachers have told me for years, we'll pay anything for this service (while VCs/investors have refused to fund anything to do with this topic). We'll see - watch this space 😎

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More on the AI front: OpenAI has partnered with Hearst in a content agreement, permitting the use of Hearst's newspapers and magazines to train its products, including ChatGPT. Get ready to experience ChatGPT citations and direct links to Hearst content, ensuring transparency and accessibility to original stories. Hearst, a renowned publisher with over 40 newspapers and 20 magazines, will receive compensation as part of the agreement. Specific terms of the deal, however, have not been disclosed. #OpenAI #Hearst #ChatGPT #AI

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Are class action settlements tracked as Marketing Campaigns? It feels like the $5 voucher being offered will have low redemption rates. However, for those who do redeem, there will certainly be incremental spend. Some cannibalization may occur for consumers who would have made purchases regardless and are now receiving a discount, but overall, I expect it to generate net incremental purchases and user traffic.

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How do brands most effectively work with creators? It’s a hot topic, and I had the opportunity to dive into it with mega creator and NYC icon Ocky during our fireside chat during Advertising Week NYC. Watch the full conversation here: https://lnkd.in/dsnmGPJW The key to success? Finding the perfect balance between brand goals, storytelling, and creator authenticity. We’ve partnered with Ocky on high-impact campaigns for Scream VI, Teenage Mutant Ninja Turtles, and A Quiet Place: Day One, and each time, it’s been that balance that’s made the magic happen. Shoutout to Creator Economy NYC for being an incredible partner for our fireside chat, and to the growing, vibrant NYC creator community that’s raring to go! What do you think is the key to successful brand-creator partnerships? I’d love to hear your thoughts! #CreatorEconomy #BrandPartnerships #AdvertisingWeek #ContentMarketing #InfluencerMarketing #QYOU

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How to build a team of self starters and process builders. An excerpt from our recent Agency Journey episode with Zach Boyette. Watch the full interview: https://lnkd.in/dA5aF5Z5 #agencyjourney #agencylife #podcast

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In this episode, we sit down with Alex Montas, founder of The Remarkable Agency and a growth marketing expert who has generated over $200 million in revenue for major U.S. brands such as Verizon, Bloomberg, and Ben Labs. Alex shares his journey from banking at Citibank to leading growth marketing for billion-dollar companies. He offers actionable insights on adopting a revenue-focused mindset, achieving sustained business growth, and balancing entrepreneurial challenges. Whether you're an entrepreneur or looking to grow in your career, this episode will provide invaluable lessons on maximizing market opportunities and driving results. About the Guest: Alex Montas is a growth marketing expert and founder of The Remarkable Agency. With over two decades of experience, Alex has developed a unique approach that merges data-driven strategies with creative solutions, helping businesses thrive. He has held senior marketing roles at Verizon and Ben Labs, where he advanced from Head of Growth to CMO. Alex’s expertise in revenue generation and his ability to adapt to market needs have made him a sought-after consultant and leader in the marketing industry. Key Takeaways: Revenue-First Mindset: Focus on identifying what the market needs and adapt your business strategy to address it. Falling in love with your product or profession can hinder growth—always prioritize what leads to revenue. Adaptability is Key: Alex highlights the importance of continuously assessing the market for opportunities and aligning your skillset to meet those demands. This adaptability has been a key driver in his promotions and career growth. Two Types of Marketers: Alex differentiates between quantitative marketers and creative/brand-driven ones, emphasizing the growing demand for revenue-focused, quantitative marketers in today’s market. Emotional Resilience in Entrepreneurship: Managing emotions is as critical as business strategy. The highs and lows of winning or losing deals can affect mental health, and maintaining balance is essential for long-term success. Quick Wins: Alex stresses the importance of delivering fast, tangible results for clients. He adapts his approach based on immediate market needs, offering short-term projects that yield rapid revenue boosts, which builds trust and long-term relationships. This episode offers a deep dive into growth marketing, mindset, and strategies that drive both personal and professional success. Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch, DM Me Here: https://lnkd.in/gA83a_Kv  Subscribe To Newsletter: https://lnkd.in/g-SQD6cc Join Community: https://nas.io/healthymind Stay Tuned And Follow Us! YouTube - https://lnkd.in/gS9iVBUh Instagram - https://lnkd.in/gPzjmpNB  Threads - https://lnkd.in/g3jTuFT9 Facebook - https://lnkd.in/gYpM5bTx LinkedIn - https://www.linkedin.co

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CMOs have the highest C-suite turnover rate, averaging 35 to 41 months, and just 24 to 36 months for B2B tech CMOs, according to Forbes/IDC. As a #CMO, I’ve seen increasingly more of my formerly full-time CMO colleagues transition into part-time fractional CMO roles, especially in the #tech sector. I’ve also been a sounding board for tenured CMO client partners seeking and sharing solutions to cement their staying power within their organizations. Following is a roundup of what I’ve found to be the top 7⃣ secrets of successfully “sticky” CMOs:    1⃣ Possess a diverse skill set and engage in cross-functional collaboration with key stakeholders in your organization, from your CEO and head of people to your sales team. There’s a red thread that runs deep here. 2⃣ Align marketing strategies with the priorities of internal and external stakeholders, including your fellow leaders and board. From goal setting to alignment on expectations and performance, transparency matters today more than ever! 3⃣ Embrace industry changes as opportunities to inject new perspectives or capabilities, but exercise caution and assess the impact of any organizational changes on team dynamics and morale. Leading from behind provides a winning platform for your team to thrive, grow, and gain the confidence needed to keep moving in the right direction. 4⃣ Be forward-thinking and adept at using technologies like AI to remain competitive and efficient. Don’t hold back on embracing what’s next. Simply remain diligent in maintaining a real and authentic brand voice. 5⃣ Evaluate past marketing campaigns to understand what has worked and what hasn’t to avoid unnecessary overhauls and pitfalls. Remember: It’s ok when campaigns don’t work. The takeaways and lessons learned are valuable strategically speaking and can help build up your team's resiliency. 6⃣ Leverage customer feedback to tailor your marketing approach and focus on building strong customer relationships and advocacy. Without these voices guiding your strategy, meeting revenue goals will feel like summiting Everest without bottled oxygen. 7⃣ Use data to demonstrate real-world #marketing impact on business outcomes and revenue growth. This may sound cliché, but the CMOs who bring receipts to the table to prove their value are among the stickiest. Got more tips to share? Comment below ⬇️ You might just help out your fellow CMOs!  #csuite #thoughtleadership 

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As a media tech startup, your value proposition drives both innovation and audience engagement. Focus on solving real industry challenges, like content delivery, audience growth, or monetization. Highlight how your solution streamlines workflows or increases reach while showcasing your unique approach to media technology. It’s not just about tools—show the transformative value you bring to content creators, platforms, or advertisers. #MediaStartup #MediaBusiness #MeriaTech #Entrepreneurship

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For the Marketers in my network, my boss Palmer Houchins, G2's VP Head of Marketing, dropped some hot takes for you in our new CMO takeaways: https://lnkd.in/eTAKmdMz Get up on his advice on winning buyers in this tough software market. #G2BuyerBehaviorReport

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