About
At the helm of PREMION as Chief Strategy Officer after their acquisition of Octillion, my…
Articles by Gabe
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LIVE Sports: Are You Losing Before The Game Starts?
LIVE Sports: Are You Losing Before The Game Starts?
By Gabe Greenberg
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Pareto and Octobot May Lead To World War III?
Pareto and Octobot May Lead To World War III?
By Gabe Greenberg
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Why Are CTV Rates Racing Higher and Higher?
Why Are CTV Rates Racing Higher and Higher?
By Gabe Greenberg
Contributions
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How can you effectively use real-time bidding for display advertising?
The biggest challenge in display advertising is likely ad-fraud. This occurs where non-human traffic sources that are intent on nefariously spending money do so to syphon real money off the top of every ad campaign. Look at DiCaprio or other fraud schemes for more information. There are tech partners one can use in RTB to protect themselves but no tech solution will stop 100% of fraud which means some fraud will always occur.
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How can you effectively use real-time bidding for display advertising?
One can use display advertising for real time bidding in many ways. First and foremost real time bidding or RTB is like the stock market where machines communicate in milliseconds and bid in an auction environment on ad placements of all sorts (video, audio, display, native ads, even search and social). RTB platforms or DSP demand side platforms can be used in self-service where you can use the DSP yourself and have hands on keyboard to create, set live, optimize and report on your own campaigns or in managed service where skilled traders can do this work for you. To do trading in self-service one should really be skilled to make the most of the $. Common DSPs include The Trade Desk, Google DV360, Octillion Media, Amazon and others.
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You need to create a landing page for your email marketing campaign. What tools should you use?
Always best to have an informed decision backed by data. This will also change over time so test - and test again so that you have the very best shot at success not only today but in the future as your customer base preferences and interests change
Activity
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At Domino's, we have a longstanding history of making sure every pizza is delicious, and now we’re taking that commitment to the next…
At Domino's, we have a longstanding history of making sure every pizza is delicious, and now we’re taking that commitment to the next…
Liked by Gabe Greenberg
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The time has come for me to hang up my skates at Cadent! On September 3rd I officially turn the keys over to Jes Santoro who will become the CRO of…
The time has come for me to hang up my skates at Cadent! On September 3rd I officially turn the keys over to Jes Santoro who will become the CRO of…
Liked by Gabe Greenberg
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After an incredible run at Mediahub Worldwide, I’m excited to make this new move over to BarkleyOKRP (and Adlucent). I’ll always be grateful for…
After an incredible run at Mediahub Worldwide, I’m excited to make this new move over to BarkleyOKRP (and Adlucent). I’ll always be grateful for…
Liked by Gabe Greenberg
Experience
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Education
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Kellogg Graduate School of Management
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Activities and Societies: Past-President Phi Theta Kappa International Honor Society, Past-President Law and Justice Association, College Leadership Award, Volunteer Firefighter/EMT
Volunteer Firefighter/EMT
Licenses & Certifications
Volunteer Experience
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Volunteer
Manhattan Beach CERT
- Present 11 years 8 months
Disaster and Humanitarian Relief
Publications
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Who owns the advertising space in an Augmented Reality World?
Mashable, John Havens SVP Porter Novelli
What is the impact of agumented reality on our world of media? Who will own the virtual rights? Read this thought provoking article from John Havens.
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DM2 Diva Awards
DM2PRO
Video Award winner for B-B marketplace for new snackable video content
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Courses
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CERT
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EMT-D
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Firefighter 1
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Law and Justce
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Projects
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Chase Dining Integration
- Present
As the premier dining card for travel enthusiasts, RGM Group partnered with Chase and OpenTable to deliver an integrated cross platform program that positions Chase Sapphire as the Dining Card for Food Enthusiasts
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Honors & Awards
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EY 2019 Entrepreneur of The Year Nominee
EY
I am privileged and honored to have been nominated by a sponsor of EY EOY as a Los Angeles 2019 EOY. https://www.ey.com/us/en/about-us/entrepreneurship/entrepreneur-of-the-year/la_article_overview_page_main
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National Deans List
Phi Beta Kappa Nominated
To become a member, you must be nominated by a college Dean
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Phi Theta Kappa International Honor Society Past President
Phi Theta Kappa
Languages
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English
Native or bilingual proficiency
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Italian
Limited working proficiency
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Spanish
Professional working proficiency
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German
Elementary proficiency
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Chinese
Elementary proficiency
Recommendations received
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LinkedIn User
33 people have recommended Gabe
Join now to viewMore activity by Gabe
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Please help our favorite chocolatier and pastry chef win! Vote for Marijn Coertjens he is truly the best chocolatier and if you’ve been to many…
Please help our favorite chocolatier and pastry chef win! Vote for Marijn Coertjens he is truly the best chocolatier and if you’ve been to many…
Shared by Gabe Greenberg
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Thank you for the birthday messages and well wishes! I love this community. 💛 #gratitude super{set} Ketch
Thank you for the birthday messages and well wishes! I love this community. 💛 #gratitude super{set} Ketch
Liked by Gabe Greenberg
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Q2 (April-June) marks a HISTORIC milestone for Paramount Streaming. Just 3+ years since launching Paramount+, our global DTC division delivered its…
Q2 (April-June) marks a HISTORIC milestone for Paramount Streaming. Just 3+ years since launching Paramount+, our global DTC division delivered its…
Liked by Gabe Greenberg
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Que noite incrível tivemos na quarta, repleta de clientes, amigos e parceiros. Gostaria de agradecer a todos que estiveram presentes no QG da Netflix…
Que noite incrível tivemos na quarta, repleta de clientes, amigos e parceiros. Gostaria de agradecer a todos que estiveram presentes no QG da Netflix…
Liked by Gabe Greenberg
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