Aaron Francois

Save your spot to unlock never-before-shared data and insights about how we create authentic connections with Black Millennials and Gen Z. ⬇️ In this exclusive webinar, the Blavity team is showing you how to leverage social media, influencers, cultural relevance, and more to craft campaigns that truly resonate with the new majority. Register and share this with another purpose-driven marketer you think should attend: https://lnkd.in/gJnxVpi4 #DigitalMarketing #InfluencerMarketing #MulticulturalMarketing #GenZMarketing

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Considering a career as a journalist? Our free Ultimate #MediaCareer Guide made with New York University and Yellowbrick is here to help make sense of the role of a modern journalist: https://ylearn.co/vkaayoai #journalism #mediapro #NYUxRollingStone

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Unlock Your Brand’s Potential with Webrowdy!🌟 We specialize in digital marketing, SEO, social media, and web design. Let’s elevate your online presence. #socialmedia #meta #socialmediamarketing #webrowdy #newyork‍‍‍‍‍‍‍‍‍‍‍‍

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📣 It’s the start of Hispanic Heritage Month, and we’ve teamed up with ADWEEK to turn up the volume on Latine voices, expertise, and fresh perspectives on modern Latine issues and cultural insights from our team all month long. 💥    First up? Beauty 💋 Our VP of Hispanic Strategy Sonia Riojas shares why brands should look beyond the trends and aesthetics to embrace the Latine beauty community—which has long been at the the pulse of beauty industry innovation. Here’s how: ✨ Respect their spending power! Women of color, including Latines, spend 78% more on beauty products and make beauty-related shopping trips 9x a year. That means one-off campaigns just don’t cut it - inclusive marketing efforts must be year-round. ✨ Embrace intersectionality—the Latine community includes a wide range of nationalities, skin tones, languages and cultural traditions. Beauty narratives must reflect these lived experiences, and show a future beyond narrow ideals. ✨ Invest in long-term partnerships that support Latine-owned beauty brands like Vive Cosmetics and NOPALERA. Whether through mentorship programs, grants, dedicated retail space, co-branded initiatives, or marketing support- it’s time for big beauty brands and retailers to be advocates for the Latine beauty community. Read the full piece below, and check back next week for our next piece on deciphering slang for your Latine audiences! ⬇️ https://bit.ly/3ZroBDp

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Issa Rae’s Ensemble Aims To Close The 35% Pay Gap For Black Influencers – Here’s How: Actress and producer Issa Rae has launched Ensemble, a new company focused on helping Black influencers and creators of color earn equal pay compared to their white counterparts. Research shows Black influencers make 35% less on average despite the influencer marketing industry's rapid growth. Ensemble connects a network of over 50 up-and-coming diverse creators with major brands like Pepsi, Chili's and Popeyes. It works closely to better package and position these talents for high-profile brand partnerships typically out of reach. Led by advertising veterans including Ian Schafer, the company aims to secure budgets from brands' mainstream media spend rather than smaller diversity allocations. Rae's media company is fully funding the venture. For businesses tapping into the booming creator economy, Ensemble offers a pathway to access an undervalued pool of diverse influencers at scale. By elevating representation and equitable pay, it enables brands to reach multicultural audiences more authentically through emerging, culturally resonant voices. 👉🏼 Read the full story by clicking here: https://lnkd.in/g3czY7AQ #InfluencerMarketing #Influencer #Ensemble

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Will Bumble Inc.’s rebrand be enough for Gen Zs to flock back to the dating app? 🐝 💭 Lately, there’s been a mass migration of young dating app users intentionally logging off of the digital dating scene in the hopes of finding romantic interests more organically IRL. In turn, dating apps have been scrambling to reclaim their most dedicated audience. Recently, Bumble overhauled its entire visual identity with a global marketing campaign accompaniment. Their Instagram started from square one, they’ve chosen bolder fonts and brighter colors, as well as revamped their logo. Bumble’s rebrand, with the tagline “We’ve changed so that you don’t have to”, is excellent. But, in our opinion, it won't be enough for Gen Zs to come running back to the online dating scene. What could be impactful is developing and pivoting towards in-person integrations with Bumble as a central hub for meeting like-minded folks. #genzmarketing #datingapp #brandstrategy #bumble #thoughtleadership

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At NBCUniversal’s Brand Innovators event, experts revealed the secret to driving consumer engagement: cultural relevance. Moderated by Suzy's Lauren Lanzi, top leaders like Yusuf Chuku (NBCUniversal), Erin Goldson (Unilever), and Vince Lichaa (Rémy Cointreau) shared how to stay authentic while navigating fast-moving trends. Want to know their game-changing strategies? Dive into the blog for actionable insights! https://lnkd.in/eb9iXj5Q #MRX #ConsumerInsights

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As a significant day in Black American history, Juneteenth provides a profound opportunity for brands and media to connect authentically with the Black audience. We want to know: Is your brand engaging the Black community today? 👇🏾 To understand the power of prioritizing Black voices and storytelling in advertising, especially when targeting this community during Juneteenth, consider the data: 69% of African American viewers prefer content that reflects their experiences. Moreover, 55% are more likely to buy from brands that advertise in content with African American representation. (Nelsen). In our latest blog, we’re outlining how brands can emphasize the historical and cultural significance of this holiday to craft compelling content that educates audiences about the struggles and triumphs of Black Americans, allowing them to demonstrate a long-term commitment to supporting Black communities after Juneteenth. Swipe for the high-level takeaways and read the blog in full here: https://lnkd.in/g2aiXfpx #Juneteenth #BlackHistory #DigitalMarketing #Representation

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New on RPR Riffs: The Public Relations Playbook Measuring Public Relations Success: The Metrics that Matter “It's not just about quantity, but quality. Delve into the tone of media mentions.”

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You’ve hired a tech PR agency, now what? 🧐 Our latest blog is your roadmap to turbocharging that PR engine (without blowing a gasket)! Get ready to hit the ground running—but remember, it's a marathon, not a sprint. 🏃‍♂️💨 Learn how to make the most out of your partnership and keep your brand cruising toward success! 🌟 https://lnkd.in/eee-VFt3

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