Shannon Farley

[NEW PODCAST] Trends in direct #fundraising: keeping it real with Erica Waasdorp Erica is President of A Direct Solution and a guru on direct fundraising and especially monthly giving for nonprofits and NGOs. I am on a journey to deepen my understanding of resource mobilization and fundraising - including public fundraising. Erica was the logical person to ask. ﹖How do I know whether my organization has a culture of philanthropy? What do I *see*, when such a culture is in place? (I've seen it lacking in some cases, which makes you wonder where those staff think their salary comes from) A pretty critical question for many social sector orgs that depend significantly on public engagement and fundraising from the broader public.   In this #NGOSoulAndStrategy podcast episode, the arc of my interview with Erica goes something like this: 🎤 How has the field of direct giving by small donors, and monthly giving as a donor practice in particular changed in the last 10-20 years? 🎤 There is much discussion about the need for a shift towards ethical storytelling, with local program participants in the driver's seat, and a focus on local persons' agency. The raison d'etre for this is clear. However, to what extent can we align this with what motivates small donors (at least in traditional fundraising 'markets') to give? And what about fundraising in new middle/high-income countries where public fundraising is growing? 🎤 Is child sponsorship on life support as a fundraising strategy - or not quite? 🎤 At a more practical level, what hurdles do nonprofits need to overcome in persuading donors to shift their practice to monthly giving? Erica, who also happens to be a 'Dutchie' (like myself) and who has lived in the United States for decades (like myself), is keeping it real in our interview! Listen in! Podcast Audio: https://lnkd.in/ebjV2ea3 Podcast Video: https://lnkd.in/esranCYQ   What does your experience with resource mobilization, especially direct public giving, tell you? PS: Misty McLaughlin, another specialist-extraordinaire on resource mobilization, Kim Goldsmith-N'Diaye and I will host two mini-masterclasses as well as two conference sessions on the role of team structures and team operating models in effective nonprofit/NGO fundraising performance at #IFC2024 (International Fundraising Congress, organized by the The Resource Alliance) in October of this year. DM us if you plan to attend and want to learn more about our sessions. #nonprofits #podcast #NGOPodcast #NGOInsights #PodcastInterview #NGOCulture #NonprofitManagement #PodcastDiscussion #NGOStrategies #5OaksConsulting #PodcastEpisode #resourcemobilization #nonprofit #fundraising

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