“Eric is much more than simply a writer. He is a creative powerhouse with the ability to communicate a complex story with clarity and focus. Eric, with his vision and diverse skill set, developed the brand voice across both the consumer-facing side of Klout, as well as Klout for Business. Since joining the team, Eric immediately impacted the social fabric of the company with his infectious positivity and passion. Eric (AKA The Word-Man) not only can teach you everything you'd want to know about Kansas life, but he is go-to for getting a group HYPED.”
About
www.ericsjorgensen.com
Hi. I'm a creative who concepts and writes TV, print…
Activity
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Have you ever wondered how the biggest brands stay ahead of trends? 🔍🤔 Get your exclusive backstage pass to the techniques brands use and how you…
Have you ever wondered how the biggest brands stay ahead of trends? 🔍🤔 Get your exclusive backstage pass to the techniques brands use and how you…
Liked by Eric Jorgensen
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Very excited to formally welcome Will Danilow to the team, who is joining Astronaut Monastery as our new Head of Advertising Creative. He’ll be…
Very excited to formally welcome Will Danilow to the team, who is joining Astronaut Monastery as our new Head of Advertising Creative. He’ll be…
Liked by Eric Jorgensen
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My time as a Lead Product Designer at Garmin has come to an end. I’m thankful for what I’ve learned and the people I’ve had the chance to work with…
My time as a Lead Product Designer at Garmin has come to an end. I’m thankful for what I’ve learned and the people I’ve had the chance to work with…
Liked by Eric Jorgensen
Experience
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Education
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University of Kansas
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Activities and Societies: Minored in history, Phog Phanatics, Old Navy, Kansas Athletics Inc., Society of Professional Journalists
I worked at the university's student-run, daily newspaper while a student. Also worked at Old Navy part time to pay the bills. Lastly, I worked for Kansas Athletics, Inc., the athletics department for the University of Kansas. I worked with the athletes to ensure they were going to class on time.
Volunteer Experience
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Creative Board Member and Volunteer
826LA
- 4 years
Children
I help children learn the basics of storytelling and writing. I also sit on the creative board, advising how to best grow 826LA and bring new teaching ideas to the team.
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Board Member of barkLA
ThinkLA
- 2 years 3 months
Animal Welfare
With the help of my dog Billy, and a few other amazing humans, I created barkLA, a division of thinkLA. Our goal is to improve animal welfare in LA. Above all, our goal is to find deserving pups forever homes. We host adoption events and puppy play dates across LA. Feel free to reach out with any questions.
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Publications
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Eric Jorgensen's Work and Life
See publicationOn my personal site you can learn all about some of my favorite work samples, as well as glimpse into my life and see what I'm like outside the office.
Projects
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Klout Redesign
Took a brand that was intriguing but judgmental and made it appealing and warm.
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Klout for Business
This is the second iteration of our best performing marketing portal. The first version broke a SalesForce modal from surge traffic.
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Cinch. Tap into great advice.
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Whether you’re redecorating your home, gardening, furniture shopping, parenting or raising pets — Cinch has the people with great advice to make every decision easier. Just tap in a question, and we’ll connect you to the people with the best advice.
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Recommendations received
8 people have recommended Eric
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As I venture back into freelance life after six years of being a stay-at-home dad, I've been looking back at previous projects to help decide what…
As I venture back into freelance life after six years of being a stay-at-home dad, I've been looking back at previous projects to help decide what…
Liked by Eric Jorgensen
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Nice work Critical Mass team! Proud to share the updated reel for 2024. 👏 💣 💥
Nice work Critical Mass team! Proud to share the updated reel for 2024. 👏 💣 💥
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Cadent
In a world of fractured attention, live sports stand out, capturing the hearts and minds of millions of Americans. But are you making the most of your sports investments? The Cadent Sports Audiences Playbook is here to help! Discover the best tactics to drive conversions and maximize performance. Download the guide today and take your marketing to the next level. https://hubs.la/Q02FHGw30 #SportsAdvertising #Olympics #CTV #DigitalAdvertising
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Kyle Shay
Jacob Donnelly (A Media Operator) and James Capo (Omeda) talk opportunities for Media (B2B in Annex Business Media's case) and how it all comes back to #audience no matter the vehicle of deliverance. #AudienceFirst people! As B2B Media operators we try to know our audiences to the core. Sometimes we do a great job, sometimes we need to do more. This is our advantage in B2B that benefits our advertising clients and readers alike... better content because we know what the audience wants and better #1stPartyData that ultimately allows our advertisers to hit the audience that is truly interested in their product. #greatcontentbetterpeople #thisisannex
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Trish Borrelli
Smaller publishing brands often struggle to attract agency dollars due to perceived limited reach. Join Justin Barton at #PubForum Scottsdale (Nov. 10-12) to explore how publishers in the same category can unite to create a unified marketplace, significantly expanding their reach and appeal. Learn from BOMESI’s multicultural marketplace, where sites collaborate to offer agencies a one-stop shop. Discover how this model can unlock new revenue streams and help brands thrive in a competitive landscape.
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Frank Pournelle
How My Free Retargeting Pixel Gives Your CTV Campaign Outsized Gains on TV Most folks in the direct response space know that the best prospects are already aware of your project and deserve a little media investment to get them over the line through interest, trial and then adoption. The secret is to only spend money on consumers that have indicated an interest, and are probably actively shopping in your category. Hit them with a timely offer and you’ll win big ROAS. That’s why we recommend sending a direct response TV offer only to prospects that have been to your own website—or that of your direct competitors in the last 72 hours. The Interest File is Good TV for Action Marketers —and available for a limited time with any new TV campaign signing this month. dm for details. #CTV #drtv #performanceads #tvretargeting
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Hugh Scallon
✅🖥️ Variety (5/22): “Last year, the writers strike kept boldface names from appearing at the upfronts. This year, everybody turned up the star power to 11. NBCU stuffed its presentation with performances from Little Big Town, Michael Bublé and Kelly Clarkson. Amazon went overboard with a nonstop parade of A-listers, including Reese Witherspoon, Will Ferrell, Jake Gyllenhaal and tennis great Roger Federer, with none other than Alicia Keys as the opening act (and yes, she promoted her Amazon line of skin care products). Disney also hauled out the heavy hitters: Ryan Reynolds, Michelle Williams, Sterling K. Brown, Steve Martin, Martin Short and Selena Gomez, just to name a few. Opening Disney’s upfront was Emma Stone, introducing CEO Bob Iger while getting in one more plug for her Oscar-winning film “Poor Things.” The sheer number of movie mentions (NBCU took time to debut the trailer to “Wicked”) felt unusual at an event traditionally tailored to ad-supported TV. But in the streaming age, everything’s for sale — and there’s nothing brands like more than cozying their messages up to the biggest names in showbiz. Sports franchises were put on a higher pedestal than usual as networks lean on live games to deliver the audiences that advertisers covet. Sports personalities, from Tom Brady to Jason Kelce to Dawn Staley, were all over the presentations. Fox made it clear to anyone in earshot that it has the Super Bowl next year and it has Brady, a bona fide NFL legend, joining the Fox Sports team in the booth for football season this fall. Disney used a hunk of its time to tub-thumb the future of ESPN. Netflix bragged about landing two Christmas Day NFL games. WBD pledged allegiance to the NBA even as the company is kneedeep in contract negotiations with the league.” ⬇️ #upfronts #newfronts #streamingtv #ctvadvertising
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