Adam Eckhardt

I talk a lot about bootstrapping CPG including building a production facility without any external funding. The biggest investment was the Reiser Vemag 500 just over a year ago. Huge props to Mark Vanco for being patient with me thru the months of back and forth. Anyone serious about dough extrusion should check this machine out. There are bigger faster versions of this. We are happy with 70 bars a minute right now :) I still believe that vertical integration is the long term strategy in CPG. Debate me … #reiser #cpg #sustainablebusiness

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🚨 Update 🚨 After nearly 20 years supporting major CPG companies like Diageo, Beam Suntory, and Constellation Brands, I’ve decided to take a leap of faith and launch Crafted Advisors —a niche consulting firm dedicated to the Beverage Alcohol industry. Over the years, I’ve watched incredible brands struggle to stand out amidst the sea of SKUs across wholesalers, retailers, and on-premise channels. Brands with the potential to disrupt categories and become household names—if only they had the right strategy and guidance. That’s where Crafted Advisors comes in. I’m passionate about helping small to mid-sized brands scale, grow, and realize their full potential. Together, we can reshape the landscape of the industry and bring more diversity to the market. If you're in the beverage space and looking for support to drive growth, let's connect—I’d love to chat! #BeverageAlcohol #Consulting #BrandGrowth #RouteToMarket #SalesStrategy #CraftedAdvisors #BeverageConsulting

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Shout out to Food & Beverage Insider for featuring CuliNEX - Food Development Pros in their recent article on the revolution in clean label foods driving healthier eating trends. We're proud to be a part of this movement towards better food choices. At CuliNEX, we understand that clean label formulations not only benefit our health but also the environment and the overall food system. We always consider the impact of our products on sustainable ingredient sourcing and work towards strengthening the food industry as a whole. Check out the article and join us in this journey towards a healthier future. #whatsculiNEXT, #cleanlabel, #foodsystem, # https://hubs.li/Q02wwZQ20

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This The Wall Street Journal article lays out what is winning on the shelf - private labels and promotions. I can't speak for private label but we at Chattanooga Bakery, Inc. are seeing incredible take rates when we are promoting at 2/$2, 2/$2.22 or BOGO for $1. Consumers are looking for value and multiple purchase promos like these seem to be resonating with customers more than ever before. Some retailers are running multiple purchase promos on an every day basis while others opt to pulse them in throughout the year. I have seen both options be successful as long as the discount signage is on the shelf and the appropriate amount of product has been ordered for the promotion. With 2025 resets starting in the next few weeks I am expecting more retailers to turn to these tried and true multiple purchase promotions. These promos will help drive the volume we have all been looking for the past couple of years.

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Craft Declines Accelerate Through Late April; A Look at Price Swings in Circana Scans Craft beer scans declined -3% in the four-week period ending April 21 in multi-outlet and convenience stores, tracked by market research firm Circana. Volume, measured in case sales, tumbled -4.7% in the period, the firm added. - I post links to resources that I find helpful for our industry- some are mine, some are others. Just because it's posted here does not mean I created the content. Enjoy! https://lnkd.in/eYznQR3 #CraftBeverages #NotYourHobbyMarketing #BeerBusiness #BeverageMarketing #BeverageSales #BeverageDistribution #BeverageBusiness #Consultant #Cider #BevAlc #AlcBev

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