About
As the Director of Partnerships & Marketing at TBNR, I pioneer the company's cohesive…
Contributions
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How can you encourage risk-taking in your Influencer Marketing team?
Leading by example is paramount. Imagine a seasoned influencer marketing manager at a brand, eager to foster risk-taking. They proactively collaborate with an emerging influencer, even though it's uncharted territory. The initial campaign yielded less engagement than expected. However, they openly share this, showing how they're learning from it. Being transparent about challenges builds trust. This inspires their team to embrace calculated risks. Others experiment with new influencer partnerships, resulting in innovative campaigns that keep the brand at the industry forefront.
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How can you encourage risk-taking in your Influencer Marketing team?
When you foster a culture of continuous learning, your team becomes more adaptable and resilient. They learn from both triumphs and stumbles, using each experience as a stepping stone for growth. Acknowledging wins boosts morale while embracing failures as learning opportunities fuel innovation. As your team gains confidence through constructive feedback, they become more proficient.
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How can you encourage risk-taking in your Influencer Marketing team?
In the ever-evolving landscape of influencer marketing, start by defining your ultimate vision, your North Star. Identify crucial metrics that directly align with that vision. Break down the journey into actionable missions for your team, and communicate responsibilities clearly. Welcome creativity and adaptability, encouraging innovative and outside-the-box approaches. Remember, in this field, failure is not a setback but a valuable learning experience. It's through these lessons that your team can adapt and thrive in the rapidly changing influencer marketing industry.
Activity
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Over the next 100 business days, I’m going to post on LinkedIn 100 times to fall back in love with the platform 💔 For post one, here is a…
Over the next 100 business days, I’m going to post on LinkedIn 100 times to fall back in love with the platform 💔 For post one, here is a…
Liked by Donovan Martinez
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Preston's keynote at VidSummit holds a special place in my heart. Seeing how far we’ve come and knowing Preston is leading the conversation fills me…
Preston's keynote at VidSummit holds a special place in my heart. Seeing how far we’ve come and knowing Preston is leading the conversation fills me…
Shared by Donovan Martinez
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Nobody will remember: - your salary - how “busy you were” - how many hours you worked People will remember: -if you decided to have the meeting…
Nobody will remember: - your salary - how “busy you were” - how many hours you worked People will remember: -if you decided to have the meeting…
Liked by Donovan Martinez
Experience
More activity by Donovan
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Zenni x PAX As an attendee, exhibitor, and partner with the PAX family for nearly 15 years, I am ecstatic to bring this newest partnership to life.…
Zenni x PAX As an attendee, exhibitor, and partner with the PAX family for nearly 15 years, I am ecstatic to bring this newest partnership to life.…
Liked by Donovan Martinez
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