Diane Iler-Smith

Social media is a great trackable tool if used properly in Pharma. We have seen mentions of Pharma drugs, indications and experiences mentioned by patients & caregivers on Quora, Fb communities through our social listening activities. Adoption of social media is a challenge with Pharma marketers due to lack of experience and knowledge on how to leverage it ! There are legally compliant strategies to leverage social media like content marketing, patient education, Native ads etc.. But very few companies and marketers are leveraging it still due to above mentioned reasons. #socialmedia #pharmamarketing #brandbuilding

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Grace Leadership is about inspiring belief in others and turning that belief into reality, which requires grace. The poise of a dancer, the fluid motion of an athlete—true Grace is revealed under pressure, sometimes even fire. Grace is the humble voice that reminds us, "It's not about you." It beckons us toward accountability, responsibility, and action. Indeed, the accountability we seek in others begins with ourselves. When challenges arise and the path ahead is uncertain, grit drives us forward. It's the relentless determination that fortifies us against all odds. Yet, leading others demands more than just grit. Grit answers to grace—the true ruler. In failure, grace reassures us that we will be more than okay—we will improve. In success, grace protects us from arrogance. What matters is our conduct, the legacy we create, and the feelings we evoke in others—our grace. Consider moments of crisis. People observe who panics and who remains composed. They invariably focus on the individual radiating the confidence that 'everything will be okay.' With this in mind, we must contemplate: Are we the ones people look to? Regardless of circumstances, do we possess the grit to remain graceful? Reflecting separately, I recognize that Grace is also a name! My Sunday morning reflections, inspired by my journey and Gary Burnison Book.

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A memorable brand has a simple message. Matt Lyles and I discuss the role of clarity in a simplicity-driven brand. https://lnkd.in/gdf6bVeU

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Rare Disease Marketing Strategies: Developing an Effective Rare Disease Go-to-Market Strategy: https://lnkd.in/efZz2fDp

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Rare Disease Marketing Strategies: Developing an Effective Rare Disease Go-to-Market Strategy: https://lnkd.in/efZz2fDp

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Excited to head back to Philly next week for Digital Pharma East! Looking forward to reconnecting with colleagues, making new friends and exploring the latest in digital pharma. If you're attending, send me a message and let's find some time to connect! 🤗 Digital Pharma Series MD Newsline #healthcaremarketing #DPE #healthcarecommunications #healthequity #DigitalPharmaEast #digitaladvertising

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