About
Accomplished eCommerce leader with over 12 years of experience in corporate, mid-size and…
Articles by Derrick
Activity
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I’ve had very few mentors in my career. Several years ago, I decided to become one to others. Mentoring this amazing student brought me joy. And…
I’ve had very few mentors in my career. Several years ago, I decided to become one to others. Mentoring this amazing student brought me joy. And…
Liked by Derrick Chan
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Thanks for the opportunity to share my journey.
Thanks for the opportunity to share my journey.
Liked by Derrick Chan
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A can of Coke can be $0.50 at a grocery store, $1 at a vending machine, $5 at a theme park, and $10 at a concert. Same Coke. The only thing…
A can of Coke can be $0.50 at a grocery store, $1 at a vending machine, $5 at a theme park, and $10 at a concert. Same Coke. The only thing…
Liked by Derrick Chan
Experience
Education
Licenses & Certifications
Courses
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Consumer Behavior
370
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Managing Services Marketing
465
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Marketinbg Research Methods
379
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Marketing Information Technology
353
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Strategic Internet Marketing
455
Projects
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Smashburger Custom Website
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We were tasked with creating a fully customized website for Smashburger that provided a best in class online ordering experience. Previously, Smashburger had a white label online ordering website that was linked to from their WordPress marketing website. We redesigned the website from the ground up to create a scalable, flexible and modular solution that could rapidly adapt and scale to it's ever changing business needs. This meant building a mobile first design website on a modern headless…
We were tasked with creating a fully customized website for Smashburger that provided a best in class online ordering experience. Previously, Smashburger had a white label online ordering website that was linked to from their WordPress marketing website. We redesigned the website from the ground up to create a scalable, flexible and modular solution that could rapidly adapt and scale to it's ever changing business needs. This meant building a mobile first design website on a modern headless CMS and integrating it with our online ordering system, loyalty platform and location landing pages.
Other creatorsSee project -
The Bell Hotel | Taco Bell Hotel Online Booking Sells Out in 2 Minutes
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Taco Bell took over a Hotel in Palm Springs, CA to create the ultimate fan experience. My team's job was to handle the online booking to ensure fans could book their rooms at the appropriate time, without having the site crash. We executed our plan successfully and we sold out in 2 minutes!
Other creatorsSee project -
Taco Bell & T-Mobile Tuesday Superbowl Partnership
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Taco Bell partnered with T-Mobile to offer T-Mobile Tuesday users free tacos at any time. This required a web-to-app, then eventually an app-to-app integration. Our partnership was announced during the Superbowl so part of the project was ensuring our site would handle the huge surge in concurrent visitors during the Superbowl as well as every Tuesday after.
Other creatorsSee project -
Tacobell.com (ta.co) and Taco Bell Mobile App Replatform onto SAP Hybris
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Led eCommerce business team through platform selection RFP, SI selection RFP and eCommerce replatform project (Website/App iOS/App Android). Replatform consisted of full redesign of mobile app, UI/UX updates to website, many feature enhancements, platform migration onto SAP Hybris and multiple system integrations (including but not limited to POS, payment gateway and fraud prevention).
Other creatorsSee project -
Taco Shop
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Provided eCommerce strategy and technical oversight for the rebuild of Taco Bell's Taco Shop. A Taco Bell branded retail eCommerce website that sells Taco Bell apparel, accessories and gift cards.
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Taco Bell Partnership with YEXT | Local SEO
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When I first joined Taco Bell I realized they were ranking really well for branded search terms on www.tacobell.com, but our restaurants were not ranking and we were not showing up for non-branded search terms. We partnered with YEXT to optimize all of our restaurant listings and we build landing pages for every restaurant. This was a game changer for us to compete in non-branded terms at the local level for search. We've seen huge success and continue to partner with YEXT today.
Other creatorsSee project -
Taco Bell Wedding
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Oversaw design, development and setup of Shopify website to support online bookings for Taco Bell Weddings at our Las Vegas Cantina location. Special thanks to team Deutsch Los Angeles for the design and development support.
Other creatorsSee project -
Tool Smith Direct (website, ebay, amazon, rakuten and newegg)
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As the Director of eCommerce one of my major projects was to rebuild www.toolsmithdirect.com with Magento to improve customer experience by offering features such as: Improved product categorization, auto suggestive search, reductive navigation, responsive design, related & suggested products, verified product reviews, social sharing and shopping cart abandonment. We also fully integrated Magento with the companies ERP system so orders, inventory and tracking information updates are fully…
As the Director of eCommerce one of my major projects was to rebuild www.toolsmithdirect.com with Magento to improve customer experience by offering features such as: Improved product categorization, auto suggestive search, reductive navigation, responsive design, related & suggested products, verified product reviews, social sharing and shopping cart abandonment. We also fully integrated Magento with the companies ERP system so orders, inventory and tracking information updates are fully automated. In addition to Magento we setup ChannelAdvisor to support online sales for ebay, amazon, rakuten and newegg.
Other creatorsSee project -
Microsoft Dynamics Navision ERP Development
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Assisted in the company migration from a custom Salesforce.com ERP system to Microsoft Dynamics Navision ERP. I was involved in designing the system requirements as well as testing and validating all eCommerce related functionality. Major modifications were made to have Navision support our custom serialized inventory system as well as handle inventory allocation across multiple priority driven sales channels. We also integrated Navision with our eCommerce platform where we had to sync…
Assisted in the company migration from a custom Salesforce.com ERP system to Microsoft Dynamics Navision ERP. I was involved in designing the system requirements as well as testing and validating all eCommerce related functionality. Major modifications were made to have Navision support our custom serialized inventory system as well as handle inventory allocation across multiple priority driven sales channels. We also integrated Navision with our eCommerce platform where we had to sync inventory updates with pulling orders to ensure accurate inventory counts.
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Fast Lane Wireless - eBay
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Years ago I helped Full Circle Wireless to build an eBay brand which I helped grow to become one of the top sellers of used cell phones on eBay.
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Salesforce.com Inventory Management System Development
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Assisted in the architecture and build-out of our inventory management system scaled on top of the Force.com platform. Development included inventory management, order fulfillment, and customer service custom object, workflow rule, validation rule, and trigger development. My major role revolved around integration with our eCommerce platform as well as customization to sales order and customer management user interface. I also helped in the designing the database structure for managing our…
Assisted in the architecture and build-out of our inventory management system scaled on top of the Force.com platform. Development included inventory management, order fulfillment, and customer service custom object, workflow rule, validation rule, and trigger development. My major role revolved around integration with our eCommerce platform as well as customization to sales order and customer management user interface. I also helped in the designing the database structure for managing our eCommerce product in a serialized inventory system.
Other creatorsSee project -
www.totalgym.com
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Total Gym was the fun website to Project Manage because it required a lot of unique requirements while the main objective was to design a website to improve their user experience and ultimately their sales conversion.
Other creatorsSee project -
www.nekterjuicebar.com
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Nekter Juice Bar was a fun project where I got to work with my client to not only set up an eCommerce business, we also build a mobile WAP which allows mobile users to order with just two clicks then pick up their drink within 15 minutes.
Other creatorsSee project
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Thank you CNN for covering how Yum! Brands is expanding our Voice AI technology to make things easier for our team members and…
Thank you CNN for covering how Yum! Brands is expanding our Voice AI technology to make things easier for our team members and…
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