Derek Kan

The Product Marketing Alliance just issued their 2024 State of #PMM report.... And one REALLY telling survey chart has to do with the PMM TechStack. Dominating the list are core tools (analytics, reporting, CRM, collaboration, market research etc.). These are *great* benchmarks to help younger PMM teams decide where their gaps lie. But what I find interesting is that there are also a number of Demand Generation items on the list (email marketing, video marketing). Shouldn't these be owned by other teams? Or, do they just naturally fall into PMM? https://lnkd.in/g6KAccB4

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For Product Marketers today, the struggle is real. (You nailed it, Aatir Abdul Rauf!) We at Quantious have seen every one of these grim realities in the wild. But we have a mission to trample the limitations and help PMMs exceed expectations -- so I just HAD to fix it! #PMM #ProductMarketing #PMA #MarketingEnablement #Marketing (h/t Richard King Where I first saw this graphic - lots of great discussion here, too: https://lnkd.in/eaWd3Z5Z)

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I took over the interim CMO position at Tidio about 6 months ago (DM me if you'd be a great permanent CMO for Tidio). Since then, I've been talking to 50+ DTC marketers & CX folks trying to understand their biggest frustrations with the current solutions. Here are the 3 most common pains I heard: 1: Too many SaaS companies are telling CX teams to "automate as much of their workflow with AI as possible." This is a bad take, IMO. There are so many customer service interactions that are brand-building opportunities. CX teams don't want to automate those--and why would they? 2: Pricing is getting crazy for some of the current solutions out there (I'll let you connect the dots). But a lot of the lower-priced CX options are too barebones. Teams are looking for a solid product with respectable pricing (I might be biased...but I know a product 😉). 3: Integrations matter a lot when brands are choosing a software tool to use. For example, brands might want their customers to be able to resolve subscription issues via a customer service chat. This is an area we're thinking about a lot going into Q2. Let me open the floor up to you now: If you're in CX, what are your biggest "I'm ripping my hair out" frustrations with the software out there in 2024? Anything I missed here? Let me know in the comments below. PS: I'll be sharing more of what we're working on at Tidio, and more learnings from being in the Shopify ecosystem for nearly a decade, here on social. If that sounds moderately interesting, would love for you to follow.

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Why your primary metric matters in a/b testing: It’s not always about transaction rate; the metric should be closely tied to the specific change you're testing. For example, if you're tweaking a product detail page (PDP), "adds to cart" would be a more relevant primary metric than transactions. At surefoot, we determine our primary metric based on the change we're implementing. This focus ensures that our tests are targeted and the results are actionable. By aligning our primary metrics with business goals, we make informed decisions that drive growth. How do you choose your primary metrics for A/B tests?

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