⚡Dan Peters

My passion project, which involves creating documentary shorts about the stories of warbird pilots continues with the premiere of "Impossible Odds: The Richard Macon Story." If you're a fan of Apple's Masters of Air, then you'll want to hear Captain Macon's full story. He was featured in the series, and I had the rare opportunity to interview him before his passing. His tale also includes his survival of a brush with a firing squad! -not included in his Master of Air's story. The footage from the interview was saved on VHS, and I utilized DaVinci to restore it, ensuring that this remarkable account could be preserved and his story not be forgotten. #WWII, #MastersofAir, #Apple, #aviation, #aviationindustry, #documentary, #TuskeggeAirmen, #fly #flight #pilot #pilotlife #airplane #aircraft, #truestory, #history, #warheroes, #filmindustry, #documentaryshorts, #achickinthecockpit

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Let's talk anamorphic billboards aka 3D billboards. Anamorphic billboards are super cool, eye-catching displays that use perspective tricks to make 3D visuals look like they’re popping out of the screen. Here’s the rundown: the "anamorphic" part refers to how the image is stretched or skewed to look realistic only from a certain angle. It’s all about aligning the content to fit the viewpoint of someone watching from a specific spot. Picture this: you have a 3D animation, but if you just slap it on a flat screen, it’ll look…well, flat. But with an anamorphic approach, the billboard stretches and skews the visuals to fit a certain perspective, creating that wild illusion of depth. When people stand in just the right place—often directly in front of it on the street—it all clicks together, and the content looks like it's breaking out of the billboard or sitting right in the real-world environment. These are huge for brands because they stop people in their tracks. And with the rise of massive LED displays on busy streets, especially in places like Tokyo and NYC's Times Square, brands are taking advantage of this tech to make visuals jump out and grab attention. So, it's a perfect mix of tech, art, and psychology! #amamorphic #3d #ooh #advertising

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"Peak Sports": When Innovation Outpaces Demand...Again In the sports arena, we're witnessing a blitz reminiscent of the "peak TV" frenzy. From the gridiron of the NFL to the precision of the WNBA, not to mention the burgeoning leagues springing up faster than a rookie's first home run—everyone's hustling to score big with live audiences and the streaming giants ready to pony up big bucks for those real-time thrills. But hang on to your helmets—because just like the peak TV craze, this "Peak Sports" phenomenon might just be setting us up for an overtime upset. Saturation vs. Demand (Overcrowded Field) Echoing the days when every network sprinted to pad out their streaming rosters, the sports world is now playing the same risky game. From the fresh fairways of Good Good Golf to the innovative indoor swings of Tiger Woods' TGL, plus newcomers like Pickleball and the Professional Volleyball League—there’s a sudden scramble to inflate the sports bubble. But with overall media consumption dribbling down by 4% YoY in 2023, one has to wonder: are we headed for a slam dunk or a blocked shot? Generational Divide (Rookie vs. Veteran Viewers) The playbook is changing, and not everyone's keen on the new game plan. A mere 23% of Gen Z fans are truly passionate about sports, a steep drop from the 42% of Millennial die-hards. And with 27% of Gen Z waving the "anti-sports" banner—triple that of any previous generation—it’s a game-time decision: adapt or lose these viewers to other pastimes. Economic Challenges (Shaky Financial Footing) Just as cable's once-golden affiliate fees start to deflate like a poorly kept soccer ball, sports are desperately seeking tech tycoons as their new financial MVPs. Yet, without a solid strategy for profitability, this approach mirrors peak TV's flawed financials—where the rush for new subscribers couldn't keep pace with the runaway costs of content creation. Can tech’s deep pockets keep sports in the green indefinitely? Quality vs. Quantity (The League Expansion Draft): In peak TV, the treasure trove of series meant everyone found something to binge, yet it also spawned a deluge of less-than-stellar screen time. Sports might just be courting the same fate. Does the world really need off-season gridiron games or a virtual Tiger Woods drive? It’s a pivotal play, risking the quality of competition for the sake of quantity. In Conclusion As the whistle blows on this era of "Peak Sports," we're all left wondering whether the current strategy is a forward pass leading to groundbreaking growth or a Hail Mary that'll end in a fumble. Like any bubble, without a game plan rooted in real demand and economic sense, this sports surge could see us heading for a match full of unforced errors. Let’s just hope it’s not the fans—those that are left—who end up paying the penalty.

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Live sports is becoming the anchor for profitable streaming in an increasingly competitive environment. Recently, Jon Christian, EVP, Qvest.US spoke with Alexandra Canal at Yahoo Finance about why sports is the next frontier for the media industry’s ‘war on eyeballs’ and what is driving recent sports media deals. "The sports leagues are just taking advantage and trying to get as much as they can. They do not want to do just an exclusive deal with one partner. They want to have the diversification." "What we have now is still that old model plus this new model, so the fragmentation looks much more severe," Christian said, describing the current media landscape as a "war of eyeballs." Additionally, "there is a lot more revenue to be had in terms of rights because you can separate rights between traditional linear broadcast versus digital and get even more money in that way." Read the full story, and more perspective, here: https://lnkd.in/gwADCEe7

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Tomorrow we’ll unveil the Tradable Bits’ Stronger Together Marketplace that connects women’s sports properties to brand sponsors at the Sports Innovation Lab NewFront in collaboration with Trailblazing Sports Group. The Marketplace creates a centralized media inventory for brands wishing to activate across North American women’s sports properties at scale. Campaigns can be targeted by demographics, geography, team, sport type, and more. Digital assets are built, produced, and deployed through Tradable Bits’ industry-leading fan engagement CRM and CDM platform. Activations and campaign content will be hosted on a range of social, on-premise, video, DOOH, web, and mobile app platforms. It’s a win-win with women’s sports properties, which gain enhanced visibility and access to a broad spectrum of brand sponsors, and brand sponsors, which get a streamlined path to engage with highly targeted and enthusiastic fanbases. For an early take on the Marketplace, read what Ethan Joyce had to say about it in Sports Business Journal: https://lnkd.in/g-Py7BqB

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