“The American Cider Association is a client of Nielsen. As ED of the Cider Association, I had the honor to work with Danny in his role as the Sr. Vice President of Bev Al at Nielsen for several years. Danny has a keen ability to make complicated research accessible, and his insight on the cider industry was always illuminating. It's rare for someone to be a people person and a numbers person, but Danny is both. He is professional, friendly, honest and trustworthy. The Association will miss working with Danny in his role at Nielsen as he explores other options. ”
Danny Brager
Mission Viejo, California, United States
3K followers
500+ connections
Mission Viejo, California, United States
3K followers
500+ connections
About
As the former leader of Nielsen's Beverage Alcohol Practice for 20 years, I bring decades…
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Have you noticed that many brand collaborations are used for a quick PR byline to get a cheap pop for the product. This is the exact opposite. A…
Have you noticed that many brand collaborations are used for a quick PR byline to get a cheap pop for the product. This is the exact opposite. A…
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The Non-Alc space isn’t just growing—it’s being revolutionized by leaders like Athletic Brewing Co. Consumers are demanding more from their drink…
The Non-Alc space isn’t just growing—it’s being revolutionized by leaders like Athletic Brewing Co. Consumers are demanding more from their drink…
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🚨 Fox Business Radio discusses alcohol trends using SipSource data 🚨 In a recent segment, Fox Business explored changes in the U.S. alcohol…
🚨 Fox Business Radio discusses alcohol trends using SipSource data 🚨 In a recent segment, Fox Business explored changes in the U.S. alcohol…
Liked by Danny Brager
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Brager Beverage Alcohol Consulting
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Life in Paso Robles, CA, couldn’t be better! I’m grateful to be surrounded by a phenomenal team, stunning wines, supportive ownership, and…
Life in Paso Robles, CA, couldn’t be better! I’m grateful to be surrounded by a phenomenal team, stunning wines, supportive ownership, and…
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Recently, I was looking for a favorite brand of mine, and after going to 3 different retailers 🏬🏬🏬 looking for it, I gave up and tried their…
Recently, I was looking for a favorite brand of mine, and after going to 3 different retailers 🏬🏬🏬 looking for it, I gave up and tried their…
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The growth of Invivo X, SJP wines in the U.S. has been incredible to watch, and even better to be involved with. The latest brand activation is at…
The growth of Invivo X, SJP wines in the U.S. has been incredible to watch, and even better to be involved with. The latest brand activation is at…
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I’m so thankful. Nearly 24 years ago this month I was diagnosed with cancer. Today I tied my push-up record at 61. #relentless #perseverance
I’m so thankful. Nearly 24 years ago this month I was diagnosed with cancer. Today I tied my push-up record at 61. #relentless #perseverance
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Did you know that 63% of consumers first try brands in the On Premise before purchasing them Off Premise? 🥳 When I started in the BevAl space 10…
Did you know that 63% of consumers first try brands in the On Premise before purchasing them Off Premise? 🥳 When I started in the BevAl space 10…
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Tim Moore
This study sheds light on the evolving consumer drinking habits over the past four years post-COVID-19. The research highlights the profound influence of health and wellness concerns on altering drinking behaviors across all age groups. For more cohort-specific insights, check out the study here: https://lnkd.in/gJ5ED32f
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Geoff Wilson
Standing out in today’s crowded CPG market? It’s tough. Here are my top 5 tips to shine: 1. Know Your UVP ↳ Define what sets you apart. Example: Dollar Shave Club – “High-quality razors delivered for a low price.” 2. Leverage Consumer Insights ↳ Use data to understand your audience. Example: PepsiCo’s success with Lay’s “Do Us a Flavor” campaign was driven by consumer feedback, resulting in new, crowd-sourced chip flavors. 3. Focus on Quality & Consistency ↳ Build trust through quality. Example: Apple’s unwavering commitment to product quality and user experience has built a fiercely loyal customer base. 4. Innovate Continuously ↳Innovation isn’t just about new products; it’s about continuously improving and adapting your existing ones. Example: Coca-Cola’s introduction of Coca-Cola Zero Sugar and constant recipe tweaking keeps the brand relevant and aligned with health trends. 5. Build Authentic Relationships ↳ Engage genuinely with your audience. Example: Jake Karls and the team at Mid-Day Squares have created a strong, authentic connection with its audience, reinforcing brand loyalty. Competing isn’t just about being different; it’s about being better. What strategies help you stand out? Share below! #CPG #MarketingStrategy #Innovation #ConsumerInsights #QualityControl #Authenticity
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Darren Seifer
Kitchen Audit, one of my favorite Circana studies, has been updated for 2024! Here's a sample: Identify opportunities to help U.S. #consumers tackle time constraints affecting their daily mealtimes. Circana’s Kitchen Audit helps you develop strategies to address consumers’ evolving needs in the kitchen. https://lnkd.in/gS-h-wta
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Jerry Isaac
Keurig Dr. Pepper - CORE? Consumer distrust of sugary beverages is at an all-time high, pressuring soda giants to pivot away from their flagship soft drinks and embrace healthier beverages and snacks instead. Rather than reach for soft drinks, today’s consumer is looking for healthier alternatives including tea, coffee, juice and varieties of water. In fact, the bottled water industry expected to surpass sales last year, according to Beverage Digest data cited by Bloomberg, driven by health-conscious consumer demand. Although soda remains a large part of the beverage industry’s revenue, consumers continue to cut back on carbonated beverages, with volumes dipping for 15 years in a row. - - - - #corehydration #drpepper #beverage #food #consumers #sports #lifestyle #marketing #branding #marketshare #growth
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